If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

 

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite – polystyrene cups.

 

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission’s Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters. Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash plastic bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

 

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

 

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

 

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. Many Western countries and retailers’ own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching.

 

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle “reduce, reuse, recycle”. That’s why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law – it’s a shared mission of manufacturers and consumers.