Nordics’ Natural Ingredients Make a Difference!

Did you know your smile can reveal your age? Show us your smile and we'll tell you how old you are! A younger person’s teeth have a cleaner, whiter enamel tone, a natural shine, and their gums are healthy-looking. As people get older, the teeth become stained because of drinks like coffee and red wine and the gum tissues pull away, revealing the base or root of the teeth. Since aging is inevitable, it is up to us to prioritize our oral health from an early age and maintain a healthy and bright smile.

There are plenty of dental care products available nowadays. Besides the typical and dominant minty flavors, the herbal dental product segment has shown great promise, winning over more consumers who are eager to adopt more natural products in their personal hygiene routine. While most oral care brands have yet to expand their product line towards sustainable practices, Nordics offers exclusively premium products with bio-certified natural oils, extracts, and active ingredients. Combining scientific expertise with nature’s best ingredients, the Nordics products highlight each element based on its properties and its benefits in oral health.

 The Nordics Natural Ingredients

Sneak a peek at the miraculous natural ingredients that Nordics incorporated in our unique dental product range.

  1. Sage. This herb belongs to the mint family, has a powerful aroma and earthy flavor, and is packed with nutrients and active ingredients, ideal for overall good health. Studies have revealed that sage essential oil is highly effective in preventing dental plaque, as it destroys the cavity-causing bacteria thanks to its antimicrobial properties.
  2. Nettle. Another staple in herbal medicine, nettle has been used since ancient times by Egyptians and Romans. It contains a lot of nutrients such as vitamins, polyphenols, minerals, amino acids, protecting the oral cavity from gum diseases such as gingivitis. Thanks to their properties, our Nordics Organic toothpaste for Sensitive Gums contains these two herbs to ensure structural integrity and healthy gum tissues.
  1. Charcoal. Ancient civilizations have used this natural ingredient to clean their teeth thousands of years ago. Currently, it is one of the biggest trends in dental care products and it is promoted for its teeth whitening properties. The active ingredients in activated charcoal also remove stains from the surface of the teeth, absorb toxins and prevent bad breath or halitosis.
  2. Matcha. The Japanese swear by the wide variety of incredible benefits matcha tea offers for optimal health. Studies show that the antioxidants present in matcha can help prevent up to 10 different bacterial strains, which cause tooth decay. It is also effective in treating gingivitis, fighting bad breath, and even reducing the risk for oral cancer. These two ingredients are present in our NordicsOrganic toothpaste Ultra White and needless to say, it is our best-selling product! The strong minty aroma leaves the mouth fresh and the teeth brighter.
  1.  Mint. It’s the dominant natural ingredient in most dental care products. Even though mint was widely used as an air freshener by ancient Greeks and Romans, Egyptians were the first ones to use it in their toothpaste. Besides the fresh breath and the cooling sensation, mint is rich in vitamins and minerals, which enhance the enamel, remove toxins and bacteria, prevent oral health issues, and overall ensure healthy gums and teeth. Moreover, the active ingredients in mint leaves stimulate saliva production, which is essential to keep the surface of the teeth clean. 
  2. Coconut. People all over the world use coconut oil for its many health-boosting properties. It’s a key ingredient in alternative and holistic medicine and the richest plant-based source of saturated fats. The lauric acid, the main type of fat in coconut, removes harmful bacteria, preventing oral diseases. It is also highly effective in protecting from the bacteria known to cause the bad odor and removing the food debris from the teeth, tongue, and inner cheeks.

 Our brand new Nordics Natural toothpaste Morning Fresh offers all the above-mentioned benefits and is ideal for your morning routine. Plus the added aloe extract ensures healthy and strong gums.


There are a lot more natural ingredients the Nordics products are based on because of their great benefits to oral health. Natural dental products are at the forefront of the global consumer’s preferences because the harsh chemicals are eliminated, which makes them safer to use for humans and the environment. Building a brand around sustainability and professional dental care, Nordics has been one of the pioneers in organic dental hygiene products. Allowing the natural ingredients to be the protagonist of the clean label is what allows us in Nordics to inspire change in the industry. It’s the alternative that matters!


Cavities - A Silent Global Threat You Didn’t Know

You must have heard about cavities and dental caries ever since you were a little kid. Especially when all you wanted to eat was candy and other sweet treats. And then your parents insisted that you would brush your teeth, remember? Well, if you listened to them, you might have saved some painful trips to the dentist.

Everyone talks about the importance of brushing your teeth 2-3 times per day and flossing at least once per day, right? But do you really know what happens to your teeth if you skip your dental hygiene and consume too much sugar? The truth is, there is an ongoing pandemic nobody pays as much attention as they should, and it’s called “tooth decay”, an infection caused by cavities.

 What are dental caries?

 Cavities, also known as dental caries, can affect any person of any age and gender and severely damage the tooth enamel. The tooth enamel is the outer and visible part of the crown, which consists of 96% minerals and protects the teeth from chewing, grinding, and painful temperatures and substances.  Even though it is the hardest substance in our body, it can be degraded from the excessive consumption of sugar, acidic drinks, and plaque bacteria. So, when our dental hygiene is poor and we consume foods and drinks high on starch and sugar often, it is very likely to see some black spots on the surface of our teeth. These are essentially openings that allow the bacteria to penetrate further into the dentine and erode the deeper layers of the teeth, causing toothache, infections, and eventually tooth loss.

What are the symptoms?

The extension of the symptoms depends on the location and the damage caused by bacteria. How do you know when you have dental caries? In the very early stages, there might not be any visible spots or pain. When the cavity progresses, a small hole and discoloration will become apparent and possibly higher sensitivity to sugary treats and cold drinks or foods. If the cavity reaches deeper layers of the tooth, affecting the roots or nerves, then the typical giveaways are the bad taste in the mouth and spontaneous pain, sharp pain from hot drinks and foods, and from pressure. At that stage, the infection is widespread and a visit to the dentist is absolutely necessary to prevent the infection from advancing to the jaw bone, gums, or other teeth. Happily, Nordics has a robust combination of ingredients to prevent cavity formation and scrape away bacteria buildup in your mouth.

Can you be prone to cavities?

Based on a few clinical studies, teeth brushing and flossing are not the panacea to never getting cavities. Researchers claim that tooth decay has everything to do with sugar consumption because this is what the bacteria feed on and damage the teeth. On top of that, there is a link between genetics and tooth decay, which is still under scientific investigation. Experts have based this assumption on the fact that genes are responsible for the quality of teeth enamel. Since some people are born with softer enamel, they are more susceptible to tooth decay, even if their diet is not that high on sugar and their oral hygiene is good. Gene variations in the saliva can also play a role in how well the immune system responds to a bacteria overgrowth. Another condition that can cause gum diseases and tooth decay is dry mouth or xerostomia. One of the key roles of saliva production is to remove bacteria and food residue from the surface of the teeth, so the low saliva flow can cause bacteria accumulation.

Further health implications

Did you know tooth decay can lead to a number of serious health problems, including heart and brain infections? Any infection can cause a lot of damage if left untreated. But in the case of dental care, this can turn life-threatening really fast! Apart from gingivitis and periodontitis, which are diseases of the gums and bones, these are a few of the medical conditions caused by unattended cavities:


Respiratory issues. According to the American Academy of Periodontology, people who have plaque buildup and extensive gum damage, breathe in the bacteria from the infected teeth and gums to their respiratory system. This can lead to respiratory tract complications, pneumonia, and other pulmonary infections, and hospitalization is required.

Heart problems. Similar to respiratory complications, the bacteria can be transferred to the bloodstream and the heart arteries. Especially people who suffer from periodontal diseases run a high risk of accumulating bacteria around the heart arteries, which can inhibit the proper blood flow. As for people who suffer from bleeding gums, this dental infection could trigger a heart condition, called endocarditis, which occurs due to bacteria present around the heart valves and can cause heart attacks.

Diabetes. Patients with this diagnosis are more likely to develop gum diseases as their immune system is weakened. At the same time, patients with severe gum diseases run the risk of developing diabetes due to blood-glucose imbalances and the production of harmful bacteria.

Brain diseases. Studies have revealed a correlation between gum infections and brain infections such as meningitis. This serious and life-threatening disease can result from an untreated and extended gum infection, where the bacteria of the infected area can travel to the membranes near the brain and spinal cord and cause severe swelling, sepsis, stroke, and paralysis.

How to prevent them

Even if genetics play a role in the quality of the teeth, it is of the utmost importance that we take care of our oral health. Tooth decay may be a complex disease, but it is easily preventable. It comes down to maintaining good oral hygiene and specifically brushing your teeth 2-3 times per day using fluoride toothpaste, flossing, and rinsing with mouthwash. A healthier diet and lifestyle which limits sugary foods and drinks, fizzy drinks, carb-loaded snacks and smoking is also a preventive measure you can take to ensure less chance of getting dental caries.  Needless to say, regular dental checkups once or twice a year for meticulous examination and treatment are mandatory to keep the cavities at bay.


Cosmetic dentistry: just for aesthetics?

Types of cosmetic dentistry procedures

The term cosmetic dentistry encompasses all the dental procedures aimed to improve the appearance of the teeth, gums, or bite and enhance the aesthetics. It was first introduced in the 1990s and has addressed a lot of oral care problems. From teeth whitening to teeth replacements and veneers, modern dentistry has developed a lot of techniques to achieve the “Hollywood” smile.

 The seven common dental aesthetic procedures include:

  1. Teeth whitening or bleaching. This dental procedure aims to whiten and brighten the teeth' surface when there is significant discoloration and or staining from foods and drinks such as coffee, wine, tomatoes, and beets. It can be done at home and at the dentist's office.
  2. Dental implants. They are essential to people with missing teeth and they play an important role not only for the aesthetic aspect but also for the proper overall oral function of the mouth. The presence of an implant in the position of a lost tooth prevents serious damage to the gum line and jawbone and absorbs the pressure of biting and chewing.
  3. Dental veneers. This procedure includes the attachment of thin, tooth-colored shells to the front surface of the teeth for aesthetic purposes. The material is porcelain or resin- composite materials and they aim to cover chipped, broken, smaller than usual and discolored teeth.
  4. Dental crowns are dental caps that cover the whole tooth. Their purpose is to cover and protect damaged teeth, restore the shape, size and durability and enhance the overall appearance of the teeth.
  5. Tooth bonding is the cosmetic dental treatment where a composite resin is adhered or “bonded” to an area of the tooth which was slightly damaged. This is suitable for minor injuries such as chipped teeth, gaps between the teeth and even lengthening a tooth to match the others.
  6.  Teeth shaping or enamel shaping focuses on the improvement of the tooth size with the filling or removal of enamel. It is a fast and painless procedure with immediate results.
  7.  Orthodontic treatment refers to the adjustment of misaligned teeth, aimed to improve the appearance and functioning of the teeth and bite. Dental specialists place braces in the problematic areas to even the pressure across all the teeth and fix the “bad bite”. Orthodontic procedures can be painful, costly, and require frequent visits for months or years.


Evolution of cosmetic dentistry

The earliest documented form of cosmetic dentistry dates back to 700 B.C. when Etruscans used dentures made of ivory and bone. These dentures were usually extracted from animals or corpses and were used until the 1800s. During the 12th and 13th century, barbers used to work as dentists, mainly because they had the appropriate tools to perform teeth extractions, even though they were not necessarily highly skilled to do so.

 The most notable accomplishments in cosmetic dentistry took place in the 18th and 19th century. Dental practitioners started using metal inserts as dental implants and created porcelain dentures, which were then taken to the USA. Moreover, dentists improved the shape and feel of the dentures by creating molds of the patients’ mouths, and the first dental lab, dedicated to false teeth production, opened in the 1850s. In 1950, metal pieces were fused in the porcelain dentures to produce a dental crown much more durable and comfortable.


The Advantages of Cosmetic Dentistry

Investing in a cosmetic dental treatment also means investing in your overall health. Not all the procedures solely fulfill the purpose of aesthetics and most techniques address and prevent issues that could eventually endanger oral health. Even minor teeth injuries can affect chewing and eating, so people turn to cosmetic dentistry to fix their bite and restore the normal function of their teeth. Dental procedures such as dental crowns and implants promote the integrity of the gums and jawbones and protect them from undesirable medical conditions. Cosmetic treatment can also improve speech.

As for the appearance, a visit to a cosmetic dental specialist can immensely boost your confidence. A bright and symmetrical smile can be a key to a successful social, professional and personal life because it’s a sign of openness and kindness.

 “A warm smile is the universal language of kindness.”

William Arthur Ward

The Disadvantages of Cosmetic Dentistry

 One of the main reasons people shy away from cosmetic dental treatment is the cost. For example, dental veneers are priced for each tooth individually, hence a more expensive procedure than tooth bonding, and the cost for a porcelain veneer treatment can amount up to 6,500 Euros. Despite the necessity, the working class cannot cover this type of expense and the basic health insurance plans do not cover any dental procedures other than simple visits to the dentist.

 Another disadvantage is that a lot of these procedures offer irreversible results. Thus, it is a serious commitment one has to be 100% sure of and be aware of what they are looking for and what they are signing up for. Last but not least, the aftercare of some procedures is a crucial step in the process to ensure the desired long-term results, but still, sensitivity is a possible outcome after tooth whitening. The risk can be minimized as long as you follow the instructions of the dental specialists.



So, is it worth it? There is a reason cosmetic dentistry has grown so much over the last 30 years and the benefits are many. However, since the cost of a cosmetic dental procedure can be quite high, there are more and more products for home use, which accommodate the need for white teeth pain-free.



Meet Surfrider Foundation - the Partners of Nordics - Selfless Warriors for a Noble Cause

Nordics is a professional dental care brand, but its ethos stretches also to sustainability and customer satisfaction. That’s why supporting great causes is an important part of our identity. Naturally, we chose an amazing partner to support - the Surfrider Foundation. Read on to find out how together we actually clean the oceans.

Introducing – Surf Rider Foundation

Established by surfers in 1990 in Biarritz, France, the Surf Rider Foundation Europe has always been caring about the ocean. There are more than 2,000 volunteers and 43 local branches in Europe right now – which shows there are many dedicated environmentalists here who focus on preserving and cleaning our oceans, seas, and rivers. 

As mentioned in magazines like National Geographic, the Surf Rider Foundation is leading in environmental protection and conservation. 

Worldwide there are over 182,000 active volunteers and 176 chapters and student clubs that help to keep the oceans and coasts clean. By supporting the Surf Rider Foundation we’re not only supporting clean oceans, but also climate change and its impacts. 

What are the common deeds of Nordics & Surf Rider Foundation? 

The Surf Rider Foundation is a group of action takers who protect the health and sustainability of our planet’s most precious resource – the ocean. Besides defending our oceans from challenges threatening the vitality of the ecosystem, the NGO also acts on issues that threaten our beaches and natural shorelines. 

Reducing the impact of plastics on the marine ecosystem is one of the most important tasks the Surf Rider Foundation has to face daily.

Surf Rider Europe works with individual citizens, public sectors, and also private sectors on education and awareness, political advocacy, and scientific and legal expertise. 

Nordics is a global sponsor of SRF since 2017. We contribute to their noble cause is by donating 0,5 percent of our annual revenue to the organization. Each donated euro equals 5 sq.m. of cleaned beaches. That's how Nordics has provided 15 000 sq.m. of clean beaches until now.

The importance of clean oceans 

Climate change and demographic pressure on coastal areas are impacting our daily lives.

Every year, about 8 million tons of plastic wastelands are in the ocean. This is a huge problem, especially because there are countless benefits to our planet of clean oceans. Half of the world’s oxygen is produced by the ocean, and it also absorbs 50 times more carbon dioxide than our atmosphere. With plastic in the ocean, the ecosystem is disrupted. 

For a more detailed view of how much plastic pollution influences the ocean, we can highly recommend the documentary “A Plastic Ocean. It shows the dramatic damage plastic causes to marine wildlife, just because billions of plastic ends in the ocean – one more reason why we should protect the oceans at all costs. 

How is Nordics supporting this? 

Plastic is used in every industry by now – and that’s a problem. In 2020, more than 300 million tons of plastic waste have been produced. Around 79 percent of it was accumulated in landfills or the environment. And the largest market of plastics is packaging materials. Which is another reason why it’s essential to focus on alternatives for packaging products. 

Traditional toothpaste, for example, is packaged in classic plastic tubes that cannot be recycled.
So, let's make a quick reminder of our specialties. We use 100% recyclable tubes of bioplastic for our toothpastes, our mouthwash bottles are made of 100% recycled plastic, our toothbrushes are made of bamboo. That's how we are drastically decreasing the amount of plastic that pollutes beaches and oceans.

Furthermore, we focus on not using any harmful ingredients for our products, not only inside the formula but also during the process of production. Our toothpastes are without sugar, free from preservatives, and without harsh chemical compounds. We at Nordics do not only reshape traditional dental products but also think about future generations and how we can have a positive impact on them.

Nordics is not just reducing the use of plastic waste in the oral care industry. We are an official sponsor of the NGO and donate a percentage of every purchase to the Surf Rider Foundation cause. So, with every purchase of one of our Nordics products, you contribute directly to plastic-free oceans and landfills. 

Oral care can be environmental-friendly, too, without missing out on high quality. We avoid using harmful ingredients and created organic, vegan-certified, and cruelty-free products to support good oral hygiene. 

Choosing Nordics is not just buying a product but supporting a vision and a mission.

10+1 myths about oral care: Debunked!

There is a myriad of tips on oral hygiene available online, but not all of them are meant to be taken seriously. Some of them offer misleading facts about proper oral hygiene. It’s about time to separate facts from fiction. While good habits in your daily dental routine are simple and not at all time-consuming, the wrong practices are highly likely to cause extensive damage to your teeth and put your overall health at major risk.

The following are the most common oral care myths that are all over the Internet but debunked by dental professionals.

1)  Sugar is the sole culprit for cavities and the source of all evil. Growing up, you might have associated candy with cavities, but the sugar itself doesn’t destroy your teeth. Besides sugar, the consumption of carbohydrates also plays a role in that. The bacteria living in the oral cavity feed off the residual sugar and carbohydrates that stick on the surface of teeth and tongue and then cause tooth decay and other dental diseases. 

2)    Brushing hard and fast is the only way to clean your teeth effectively. That’s actually false and it can cause a lot more damage than you think! Brushing hard even with a soft-bristled toothbrush will put a lot of unnecessary pressure on your gums. This will undoubtedly lead to gum bleeding and even gingival recession, meaning the exposure of the roots and bone. Dentists recommend gentle and short strokes for 2-3 minutes.

3)  Flossing is not a necessary part of your daily routine. That is not true and something you should incorporate in your oral hygiene. Flossing ensures the removal of food residue between the teeth, where a toothbrush may not always be 100% effective. 

4)    Chewing gum can replace tooth brushing when you’re in a time crunch. Although sugar-free chewing gum can remove some bacteria on the surface of the teeth, it is just a short-term and easy solution. However, nothing can replace brushing and flossing.

5)    Kids don’t have to brush their baby teeth because they’ll fall out, anyway. Dental practitioners highlight the importance of a dental care routine very early in a kid's life. Daily gum cleaning and brushing baby teeth can relieve teething pain and encourage the teeth to erupt.

6) Gum bleeding only affects your mouth. Gum bleeding is something to be taken seriously and treated as soon as possible. It indicates an infection in your mouth but it can quickly cause problems to your heart, lungs and even brain!

7) You can skip the visit to the dentist if your teeth look white. The typical recommendation for dental appointments is twice a year for a reason. No matter how good your oral hygiene is, you need frequent professional teeth cleanings to prevent plaque buildup or cavity formation. The white color only refers to the enamel and doesn’t exclude the chance of tooth decay, inflammation, and any other types of oral health issues.

8) Everyone has to remove their wisdom teeth. Not true, if the wisdom teeth are healthy and fully erupted, correctly aligned, and the bite is accordingly positioned. Their removal is advised when necessary to avoid potential infections and dental crowding.

9) Electric toothbrushes are better than regular toothbrushes. It’s not about the type of toothbrush you use, but the actual brushing that is the only important factor for clean teeth, among other dental hygiene practices.

10) It’s ok to slack on your brushing and flossing as long as you clean your teeth very well right before your dentist appointment. One day of good oral hygiene simply cannot beat weeks and months of slacking and the dentists can’t be fooled. The tartar buildup, which happens over months, doesn’t go away with brushing, and professional teeth cleaning is absolutely necessary.

11) Drinking with a straw is better for your teeth. That is kind of true and kind of false. Using a straw can protect your teeth from stains and acidic drinks, but chewing on it can cause teeth misalignment.

 It’s important to search for the right information, especially about anything related to our health. Prioritizing your dental checkups twice a year and using the appropriate oral care products are key for optimal oral health. Find these products here.


Facts and Figures: COVID19 and the Toothpaste Sector

The Oral Care Industry

Due to rising consumer awareness about dental health across emerging nations, the importance of toothpaste and oral care products has increased significantly in recent years. The essence of oral-care products derives from the fact that the majority of oral health problems can be prevented and/or treated using commercially available products. World Health Organization (WHO) states that oral diseases affect almost 45% of the world population, posing a great health challenge for many countries, where the affected people deal with lifelong severe dental infections resulting in pain, disfigurement, and even death. Despite the life-threatening implications an oral disease can trigger, dental treatments are costly and are not covered by medical insurance companies. They only cover 5% for dentist visits and treatments in high-income countries, while in most low- to middle-income countries there is little policy to cover this type of medical expenditure.

Considering the number of oral diseases, the dental care industry serves both consumers and dental practitioners. Goods and oral care solutions are nuanced, and the level of skill and infrastructure required to manufacture these products vary substantially. However, due to the volume of customers worldwide, generic products that appeal to consumers outperform those that cater toward more specialized sectors in terms of value. As a result, the market's main sales and distribution channels comprise supermarkets and convenience stores, drugstores and pharmacies, specialty stores, and, more recently, the online retail marketplace.

 Toothpaste sales vs Covid-19

Since toothpaste falls under the category of commodities, the export of such products across borders was allowed with little to no restriction.

 The COVID-19 pandemic seemed to have a minor effect on the global toothpaste sector.  The demand for toothpaste was generally unaffected throughout the year. Nevertheless, the consumers around the world were more likely to favor brands that offered discounts on additional purchases, as well as products that were high in volume yet low in price due to the overall financial hardships. Lately, the rising number of dental conditions among children and adults as a result of bad dietary habits, as well as the increasing interest in herbal oral care products, are the key factors driving the toothpaste sector. Furthermore, the escalating trend of premium brands and consumers demanding more specialized solutions are propelling the market's growth.

 The top oral care brands have taken advantage of the increasing customer awareness, expanding their product categories with more specialized options such as teeth-whitening toothpastes and other innovative oral care products. The technological advances allowed brands to implement more competitive marketing strategies revolving around sustainability and the addition of natural ingredients such as herbs.

What About Statistics in the Oral Care Sector?

According to surveys, the international toothpaste market is expected to increase at a CAGR of 3.4 percent from 2019 to 2027. Specifically, the global market share was 17.75 Billion US Dollars and it is estimated to reach almost 22 Billion during the forecast period.

 The Asia-Pacific region holds the largest market share, mainly because of the high number of customers, the lifestyle shifts, and the rise in household expenses. Hence, the shift towards sustainable policies is utterly essential. In fact, industry leaders are putting an emphasis on environmentally friendly packaging. A lot of the top producers like Colgate are adopting waste-minimization techniques and developing entirely recyclable toothpaste tubes. Due to the single-use packaging, 300 million toothpaste tubes are dumped at landfills around the world to address the problem.

 As for the product categories, the herbal toothpaste segment will present the highest CAGR of 5.6% by 2027. There are various factors driving this growth, such as the global movement towards natural and eco-friendly personal care products and the consumers’ preference to eliminate chemicals in essential goods. Yet, the dominant product will still be the conventional toothpaste, as it is perceived to guarantee fresh breath, gum and teeth infections, and bacterial overgrowth. (Source:

Regarding the segmentation by region, the Asia- Pacific will hold the leading position, as it accounts for 60% of the global population. Domestic brands such as Dabur and Lion Corporation are gaining ground in the regional markets and they form partnerships with leading distribution companies to test their products on the global market.

It is worth noting that Europe and North America are projected to accelerate considerably due to lifestyle and dietary choices such as smoking and consuming coffee, acidic soda drinks, and meat, as it’s part of their culture. Thanks to the high levels of income and the citizens’ priority to proper dental hygiene habits, they turn towards the premiumization of dental care and sustainable practices.

 The Top 5 Brands in the World

The top brand names in the toothpaste sector are:

  1. Procter & Gamble
  2. Colgate-Palmolive
  3. Lion Corporation
  4. Unilever
  5. GlaxoSmithKline PLC

The majority of the shares are held by the above-mentioned companies, except Lion Corporation, which is based in Japan. The market is highly competitive with a lot of small regional brands, but these five hold the leading positions. This offers them the competitive advantage to expand their product portfolio and provide niche products, addressing more issues such as sensitivity and pain relief. In fact, GlaxoSmithKline PLC launched a mint toothpaste in 2018, specifically for customers with sensitive teeth and gums across significant markets. Plus, a year prior, Unilever Ghana Limited introduced a similar product to the market, but in three variants, whose unique formula offered holistic protection and treatment for sensitive teeth.


How Dental Care Earned Their Spot In eCommerce

How many times have you bought a toothbrush or toothpaste without even thinking about it? Probably more than you can count. And how many times did you use eCommerce for the purchase? Dental care is an important element of overall health and well-being, which is exactly why it is crucial to invest a little more thought into what kind of products you use. Luckily - according to an Oral Care Hygiene Market report, people are becoming increasingly aware of the importance of oral health for overall health, which has transformed the way we choose and buy dental care products.

Commodity goods and the law of demand

All commodities derive their value from their ability to be sold on the global market. The sale of commodities is a universal process that remains unchanged regardless of the product's use or the country that it is sold in. The sale of any commodity depends solely on the law of supply and demand.

E-commerce of dental care products 

In the light of recent events, new opportunities have opened up in the oral care market. The growing popularity of e-commerce stores for oral care products is setting new trends in dentistry. Now more than ever, oral care products are being sold on e-commerce platforms. Pandemic has reshaped the way people shop for everyday products, including cosmetic products and toiletries. In fact, shopping at online oral care shops is now more popular than in physical stores like pharmacies. That fact can easily be explained by the advantages e-shopping brings along like the availability of multi-brand oral care products, price promotions, bundles, ease of purchasing, and free shipping. It is no surprise that because of this growing trend major market players have increased their investments in these channels.

A marked shift in the way people buy dental care products

For decades, toothpaste has been marketed as a cosmetic product, regarded as having little importance to overall health. As such, people weren’t exactly thinking or doing any research about what kind of toothpaste or toothbrush they should use. Most would simply head to the nearest supermarket and buy the first toothpaste they see.

Due to the Covid pandemic as well as the growing awareness of oral health importance, there has been a marked increase in online purchase of oral care products. In fact, according to the Research and Markets 2020/2025 forecast report, the oral care hygiene market is projected to reach USD 53.3 billion by 2025, with the toothpaste segment holding the highest market share.

These two consumer behavior changes have helped rank products like toothpastes and toothbrushes higher on the list of priorities. In addition to that, these realizations have had a huge impact not only on a personal but also on an economical level, which we’ll discuss in the subsequent paragraphs.

Implications on an economic level

With that in mind, it is no wonder that the FMCG market has been growing rapidly over the last decade. In fact, sales in the FMCG industry grew from $1.5 trillion in 2012 to $1.68 trillion in 2016. In a year-over-year comparison, the industry grew by $217 billion. The huge growth of the FMCG markets is detectable not only in the United States, but also in Europe, China, India, and Brazil. Another contributing factor to more toothpastes and mouthwash being sold globally is the fact that consumption of sugar is growing steadily, and is suspected to rise to about 171.8 million metric tons by 2020/2021. Excessive sugar consumption, as you probably know, is tied to tooth decay because of the way it alters the bacteria in your mouth to produce acid which then eats away the enamel causing cavities and bad teeth.

Fast-moving consumer goods (FMCG) take up a significant percentage of spending in developed countries like the United States. These everyday products, including cosmetics and toiletries like toothpastes and soaps, account for more than half of total consumer spending. Because people are paying more attention to the fact that dental products are both a necessity and a commodity, these products are now becoming more available online.


Implications on a personal level

In most cases, when you set out to buy a commodity good, you simply buy the most affordable or easily reachable item and then move on with your life. However, thanks to a boom in online shopping, people are now choosing more deliberately what they buy. 

Browsing online, as opposed to physically visiting the store has several benefits, especially when it comes to dental care products like toothbrushes, toothpastes, and dental floss.

Being able to shop for FMCG online has several advantages:

  • you can easily compare prices of different brands and product types;
  • you can read other people’s reviews to make an informed choice;
  • you can compare features, look at the ingredient list - something you rarely do at the pharmacy or store because there is no sales pressure;
  • you can relax and make an informed choice at your own pace, worthy of your money.

People are often not aware of the health implications everyday personal care products may have on their health. Little by little, chemicals in these products can affect your overall wellbeing. Why not avoid that when you can? Opt for naturally derived oral care products whenever you can. You should never skimp on oral care, even when you are trying to save money - simply because oral health has a huge impact on many aspects of your overall well-being. 


Nordics recyclable tubes: a life-saving innovation

You might have been buying toothpaste for years, but have you ever wondered where the plastic tubes end up when they’re empty? The collapsible toothpaste tubes were first made of metal, such as tin or lead, and later on, a combination of plastic and aluminum. This allowed flexible packaging, however not really being recyclable. Oral hygiene companies across the globe have taken initiatives in the last few years in order to address the sustainability issue by introducing sustainable and innovative packaging products.

 Why do more and more companies quit using plastics? Plastics are produced by oil or petroleum, which are finite sources that could possibly be depleted in the next 50 years. In addition to that, manufacturing plastics releases chemicals, which are extremely harmful to the environment. Despite the advantages plastic packaging offered until now, it is time to eliminate all materials which endanger the natural sources of our planet and the air quality and atmosphere. Considering the volume of plastic which ends up polluting our oceans and ecosystem, and the fact that it can end up inside our system through what we consume, makes it so much more concerning and we must implement immediate measures on a global scale.

The Rise of Bioplastics

Bioplastic was introduced as a potential alternative material, made from biological material instead of petroleum. A material is considered bioplastic if it meets at least one of two criteria:

  • It is manufactured by renewable plant-based resources
  • It is biodegradable, meaning it has the capacity to be decomposed into water and carbon dioxide by microorganisms.

Due to the plant-based sources used for bioplastic production, the carbon dioxide emissions are very low, so the integration of this type of material is highly recommended by environmentalists and climate organizations.


The first bioplastic, known as polyhydroxybutyrate (PHB) was discovered almost 100 years ago by a French researcher. However, people used exclusively petroleum for its price and abundance until the 1970s, when the petroleum crisis led them to use alternative materials and take a closer look at the bioplastic discovery.

 How is it produced? There are two ways to manufacture it. The first one refers to extracting sugar from sugarcane or plants like corn and converting it into polylactic acids (PLAs). The second way refers to processing microorganisms, resulting in polyhydroxyalkanoates (PHAs). The PLAs are more used in food packaging while the PHAs can be found in medical equipment and surgical tools. Between the two types, the PLAs require less capital to manufacture, actually making them the least expensive bioplastic product. Hence, manufacturers took an interest and put it to use for utensil production, food packaging, and more.


Nordics Mission

Our mission has always been focused on two key areas: sustainability and premium quality. We aim to inspire change by setting an example with our ethical standards through the ingredients and the manufacturing of our oral care products. Apart from choosing certified, cruelty-free, and vegan first materials for our organic dental care products, Nordics has revolutionized toothpaste packaging. True to our mission, Nordics has introduced a recyclable tube, made of Sugarcane-based Polyethylene (PE). Equipped with the same properties as its non-recyclable counterpart, a sugarcane tube presents the following benefits:


  1. It is made by the residue of sugarcane, which is used to produce ethanol
  2. It is a renewable source, meaning that it does not endanger the finite sources of energy of our planet
  3. It is recyclable, so it can be reused for the same or other products, not like the typical toothpaste tubes which end up on landfills
  4. The carbon footprint emission is considerably low, as the sugarcane metabolizes more carbon dioxide to grow than most plants and it regenerates by itself.


One of the biggest challenges oral care companies had to face was to source collapsible tubes which could be recycled. Up until now, the regular plastic tubes had an inner lining of aluminum, crucial for the structure, which made it impossible to recycle. However, the global consumer interest in sustainable packaging and the introduction of bioplastics have allowed more companies to discontinue the harmful plastic tubes.


 The big companies in the oral health sector have recently announced the shift to recyclable packaging in order to tackle climate change and adopt sustainable techniques. We at Nordics are proud to represent the much-needed movement towards green energy and plant-based renewable sources.

 While the top oral hygiene brands now introduce new recyclable toothpaste tubes and transform their branding and positioning, the driving forces behind our purpose have remained the same since day one. Nordics products will always be equivalent to innovation, sustainability, top oral health and the utmost respect for our Mother Nature.


How To Naturally Whiten Your Teeth

It's not a secret that many people have stained teeth. Whether it is due to coffee, tea, smoking or aging, there are many factors that can lead to teeth discoloration. But whitening your teeth by a professional can be quite sumptuous, and sometimes it's not even possible to whiten the teeth because there is no strong enamel which is essential for this procedure.

So, in order to help you, Nordics have compiled a list of the 4 ways how you can naturally whiten your teeth:

  • Decrease your sugar intake

Sugar per se is not directly bad for the teeth. However, the sugar in the oral cavity is consumed by the bacteria of the normal flora, and lactic acid is formed in the process. The lactic acid damages the surface of the teeth, the enamel is attacked and loses minerals. Furthermore, the lactic acid leads to a lowering of the pH value in the oral cavity and thus damages your mouth flora – this normally defends the oral cavity from pathogenic bacteria. If it is damaged, caries and other pathogenic bacteria have an easy go. The less sugar you consume, the less lactic acid is produced, and the less chance of caries and the healthier the oral cavity.

It makes sense to not completely exclude but limit the consumption of sugary foods and thus not constantly expose your teeth to sugar or lactic acid. Furthermore, it would be good to wait about half an hour after consuming sugar and then brush your teeth with a soft toothbrush to rid the oral cavity of the lactic acid and the remaining sugar as far as possible.

  • Fruits that brighten your teeth  

Do you know that tingling feeling on your tongue and lips when you eat pineapple? This is triggered by the enzyme bromelian contained in the fruit. It breaks down proteins – and that even noticeably. Pineapple not only supports digestion and has an anti-inflammatory effect, but it also helps you to have whiter teeth. Plaque, which is deposited on your teeth and causes discoloration, consists of proteins. Pineapple enzymes help break down these plaque proteins. In this way, the fruit counteracts unsightly stains.

With strawberries, however, you can even really damage the teeth from the outside. You have to imagine that teeth are made of hydroxyapatite. This is the hardest tissue we have in the body. And if you apply acids to it, calcium and phosphate can dissolve out of this coating. This makes the surface rougher, and the tooth is no longer as stable. So the claim, that strawberries naturally whiten your teeth is something you should better keep your hands off, there is no proof that this method really works. 

  • Floss like a boss

Daily flossing is essential for healthy and white teeth. Although brushing is important for good oral hygiene, brushing alone cannot protect you from gum problems and tooth loss.

About 40 % of the tooth surface lies between the teeth. For larger gaps, there are interdental brushes. Together with a mouthwash (for example our soothing mint mouthwash, which dissolves plaque bacteria), the procedure takes about a minute – but is guaranteed to save an hour-long visit to the dentist. If you consistently floss your teeth, you will soon see a positive effect on the coloring of your teeth, and also have an overall better oral hygiene. 

  • Activated charcoal & baking soda 

Baking soda, also known as sodium bicarbonate, consists of a chemical compound that makes it a very mild abrasive. Its abrasive properties can remove stains from your teeth and make them appear whiter. However, if you want to remove deeper, older stains, baking soda is not as effective. With constant use, you can even damage the enamel.

Active charcoal is also often recommended for teeth whitening. In the short term, it removes impurities from the teeth, because the grains of the charcoal acts as an abrasive paper that scrubs discoloration from your teeth. After repeated use, this can actually make your teeth brighter.

However, compared to conventional toothpaste, activated charcoal has a much higher abrasiveness, similar to baking soda. Since the powder abrades the enamel and roughens the teeth in the long term, its use is not yet considered recommendable. The teeth become susceptible to caries. The roughening of the tooth surface also makes it easier for plaque and color pigments to adhere. If you want to use activated charcoal safely, we recommend using toothpaste with the ingredient in it (for example our organic whitening charcoal toothpaste). 


In order to naturally whiten your teeth, you can do the following: 

  • Decrease your sugar consumption and adjust your diet 
  • Eat more fruits 
  • Include flossing in your daily oral hygiene routine
  • Use toothpaste with activated charcoal in it 

The Post Pandemic Future of Retail

Retailers are doing their best to adapt to the changes of a pandemic. However, there is no clear answer as to what will happen in the future. Will we be able to shop at stores? Will people want to go out and buy things if they have very little time left on Earth? What do consumers want?

Consumers still want to touch and see products before making a purchase decision. They also like the idea of getting personalized customer service in person as well as having access to more than just an eCommerce site's offerings. The future of retail might not necessarily have physical storefronts – but it does mean that retailers need to adapt and change with consumer demand or they may find themselves in dire straits sooner rather than later.

Online shopping has changed forever

Over the past few decades, online shopping has grown from a non-existent industry to one worth billion. Buying online has become a common practice for millions of people around the world. Recently, the number of people buying goods and services online has increased more than ever before. Personal care & cosmetics products saw an increase in online orders, especially in countries like Switzerland and Germany. 

63 % of shopping occasions begin online. To keep up with the changes, brands need to offer an online + offline shopping experience. This means that regardless of where customers ultimately make the purchase, their customer journey begins online. In most cases, this is on Google or Amazon, where they do their research. This is also why it's critical for brands to have a strong online presence. By improving the customer experience from the very first step, companies have a higher chance of getting customers to buy from their store. 

Digitalization for in-store shopping experiences

The pandemic has accelerated existing trends in the shopping behavior of European consumers. This is particularly evident in the shift from offline to online: 50 percent of European city dwellers now shop less in bricks-and-mortar retail than before the onset of the crisis. The clear beneficiary is online retail, which posted double-digit growth in the second quarter of 2020. 

But brick-and-mortar retailers can also do a lot to bring customers back into stores and give them a pleasant and, above all, secure shopping experience. Even before the onset of the crisis, European customers valued technology in physical stores. One of the most important innovations to improve the customer experience is automatic checkout, which 34 percent of European consumers approve of. In second place among the popular store, technologies is the sending of personalized offers to the customer's smartphone as soon as they enter the store.

Digital labels will also become increasingly essential. People want to shop as contactless as possible. Businesses are moving towards using QR codes or tags to quickly add items to people’s carts. 

Showrooms & smaller retail outlets 

For brands, it is now more important than ever to stand out and convince with their digital storytelling: In virtual showrooms, brands can provide the infrastructure for 360-degree images and videos, shop-the-look features, and collection boards where brands can showcase their best sellers, for example. Smaller outlets are also a way to show customers that they can shop safely. These tools set them apart from the competition.

The best price wins – price competition increased

The reason for the financial losses is most likely to be that working hours have been reduced for those affected. This, together with time off, unpaid leave, or even termination, affects 46 % of people for whom the economic situation has deteriorated in the short term. In relation to the population as a whole, only 22 % report shorter working hours, time off, and dismissal.

As many people have less money, they will most likely lookup for the best deal – this results in price competition for many products, and forces brands to act.


In order to keep up with the rapid changes in retail, brands should focus on the following:

  • Offer a great online shopping experience, even if the purchase happens offline
  • In-store shopping experiences need to be digitalized in order to need customers' needs for contactless shopping
  • Digital showrooms and smaller outlets are preferred over big retail spaces
  • Customers will compare pricing online before they buy