Silent Killers: Understanding How Gingivitis and Periodontitis Can Gradually Destroy Your Teeth

Have you ever experienced the sharp, throbbing pain of a toothache that just won't quit? Or perhaps, you've felt a dull ache in your gums that persists even after brushing and flossing diligently? If so, you may be one of the millions of people worldwide who suffer from periodontitis, a common and often overlooked condition that can lead to serious dental problems if left untreated. Specifically, periodontal disease represents a slow and insidious death for the teeth, gradually “melting” away the bone tissue that holds the teeth firmly in place.

Periodontitis, specifically, is a pervasive oral health issue that affects millions of people worldwide, ranging from mild forms that can be treated easily to more severe cases that can result in tooth loss and require extensive medical intervention. Statistics show that severe periodontal disease affects 19% of the global population (1 billion people).  This makes it the sixth most common disease worldwide.

So what exactly is periodontitis, and how can you identify it before it's too late? Join us as we take a deep dive into the dynamic world of periodontal disease, exploring its genesis, symptoms, and potential treatment options.

Phase 1: Gingivitis

Periodontitis and its precursor, gingivitis often go unnoticed until significant damage has already been done and in many cases - irreversible. Gingivitis is essentially inflammation of the gums, which in its turn is an effect of plaque buildup from inadequate oral hygiene. The bacteria in plaque produce toxins that can damage the gums and cause them to pull away from the teeth, forming pockets where more bacteria can accumulate. This vicious cycle leads to deepening of the pockets, and the gums starting to recede, exposing the roots of the teeth. This can cause sensitivity, pain, and eventually, tooth loss.

gingivitis bleeding gums

Gingivitis gum comparison (Source dentevim)

Periodontitis - periodontal pocket

Periodontal pocket and complications related to periodontitis (Source

Genetics and personal habits such as smoking and poor oral hygiene can also contribute to the development of gingivitis and periodontitis.

What can you do:

  1. Maintain excellent dental hygiene by following the 3 mandatory steps – flossing, brushing and rinsing with mouthwash.
  2. Turn to specialized dental care. There is a variety of products designed for irritated and bleeding gums.
    1. Flossing can be tricky since the gingivitis irritates the gums and makes them prone to bleeding thus flossing can be damaging for more severe cases and is not recommended if you notice pain of abnormal bleeding.
    2. Brushing. Nordics organic toothpaste for sensitive gums is an excellent suggestion. It contains bio extracts of aloe vera (calming), nettle and salvia (antibacterial), pomegranate (tightening action) in combination with zinc citrate that prevents plaque from sticking on the surface of the teeth. Also, it’s mandatory to use soft toothbrush in order not to further damage the swollen gums, still, you need to make sure you brush away the plaque diligently. Nordics ultra soft toothbrushes have 12,000 bristles that effectively but gently clean the surface of the tooth.
    3. Rinsing. Always use a mouthwash that contains some kind of antibacterial agent in order to create a synergy action with the toothpaste. Rinsing also helps wash away the particles pushed to the surface after flossing.
  3. Prophylaxis is crucial but if you notice one of the symptoms swelling, tenderness, bleeding, and persistent bad breath you need to visit your dentist.


Risks of leaving gingivitis untreated

Gum disease often goes undetected and, when untreated, can cause irreversible damage to soft tissue and bone. This leads to gum recession, jawbone deterioration and eventually to tooth loss.

Furthermore, studies link untreated gingivitis to a higher risk of cardiovascular disease, stroke, and diabetes. Poor oral health causes systemic inflammation and can lead to various health issues.


Progression to periodontitis

Periodontitis is a complex and mystifying process where certain types of bacteria cause damage to the gum tissue and bone structure supporting our teeth. As discussed it is usually preceded by gingivitis - the mild form of gum disease, that can progress to a more severe and damaging form.

Periodontitis begins with the accumulation of dental plaque, a biofilm composed of bacteria and extracellular matrix, on the teeth and gums. The bacteria in the plaque trigger the host's immune response, leading to inflammation of the gingival tissue. The initial inflammatory response is characterized by increased blood flow and vascular permeability, which allows immune cells and proteins to infiltrate the affected tissue. In some individuals, the inflammatory response is not effectively resolved, resulting in persistent inflammation and destruction of the connective tissue and alveolar bone that support the teeth.

Early signs are often subtle, including bleeding gums, persistent bad breath, and slight discomfort while chewing. Without treatment, these symptoms worsen and more complications add up. Thus in the later stages of the disease, a person experiences bleeding and receding gums, deep pockets between the teeth and gums, loose teeth, changes in bite or tooth alignment, pus around the teeth and gums.

gum disease gingivitis and periodontitis


In severe cases, a deep cleaning procedure called scaling and root planing may be necessary. A balance of oral bacteria is necessary to maintain healthy teeth and prevent gingivitis and periodontitis from gradually destroying your teeth.

The tricky thing here is that periodontitis often doesn't cause significant pain or other symptoms until things have already progressed quite far. In other words, you could slowly lose your teeth without even realizing it.

Treatment of periodontitis

For Nordics, the Number 1 treatment for all diseases is prophylaxis. It is equally effective both for kids and for adults.

Great prophylaxis includes great care from the side of the patient and finding the right dental care products. Besides the well-known brushing routine mentioned above, it’s recommended to add an antimicrobial mouthwash to reduce the number of bacteria in the mouth and specialized interdental brushes, made for cleaning the in-between spaces of loose teeth due to periodontal progression.

But if you’ve gone over that phase there are some key facts that you need to know about periodontitis treatment.

It typically involves a combination of non-surgical and surgical procedures aimed at controlling the infection and restoring the health of the gums and supporting structures of the teeth.

The first group includes scaling and root planning which is a deep cleaning procedure that removes plaque and tartar buildup from the teeth and roots. It also includes antibiotic treatment to help control the bacterial infection.

Surgical treatments may prove very effective, especially in the long-term treatment of the disease and lead to significant relief in patients’ symptoms and preservation of teeth. Surgical procedures include flap surgery that removes tartar deposits in deep pockets beneath the gums and re-contours the gum tissue to reduce the depth of the pockets. Bone and tissue grafts are done to regenerate lost bone and tissue that support the teeth for future implants in the place of the missing tooth. Guided tissue regeneration is a procedure that involves placing a barrier membrane around the tooth to encourage the growth of new bone and tissue.

It is important to note that periodontitis is a chronic condition, and ongoing maintenance and follow-up care with a dental professional is necessary to manage the disease and prevent its progression. So, next time you're tempted to skip flossing before bed, remember that it might not just be your teeth at stake.

Studies have shown that untreated gum inflammation can cause inflammation throughout the whole body, worsening conditions such as rheumatoid arthritis and inflammatory bowel disease. That's why it's crucial to promptly seek treatment for any gum inflammation.


Though this article and the pictures in it may indeed look shocking, there is no room for panic. Remember that both gingivitis and periodontitis are diseases that take many years to develop, thus there’s a lot we can do about it.

Regular brushing and flossing, coupled with frequent dental check-ups, are the cornerstone of pre-emptive dental care. Furthermore, we can 100% count on our dental expert for yearly detection through a comprehensive exam and removal of plaque and tartar.

Nonetheless, neglecting dental health is our personal responsibility and can lead to costly, serious conditions that require complicated procedures like root canals or dental implants.

In summary, if you notice bleeding gums, bad breath and irritated gums don’t ignore them. Rather, organize your dental care routine and rethink some harmful habits tobacco and alcohol, and excessive sugar intake.

It is incumbent upon us to take charge of our dental health, and not lose sight of the broader implications of poor dental hygiene. Nordics is there for you in the daily journey to better oral health.

The Future of Oral Care: Innovative Products for a Healthier Smile

Are you tired of the same old toothbrush and toothpaste routine? With advancements in technology and scientific research, the oral care products of the future promise to revolutionize the way we think about our oral care. From multifunctional toothbrushes that combine brushing, flossing, and tongue scraping in one convenient tool, to toothpaste infused with probiotics to improve overall oral health, the possibilities are endless.
But it's not just about the practicality - these products also offer a touch of luxury with sleek, modern designs and innovative features like built-in timers and pressure sensors. The market for advanced dental products is rapidly expanding, and for good reason.

Oral health is crucial for overall well-being, and these new products offer a comprehensive solution that is both effective and easy to use. So why settle for the same old routine when you could experience the future of oral care today?

Let's face it, nobody likes going to the dentist. The thought of sticking sharp, metal instruments into your mouth isn't exactly pleasant.

But, as much as we try to avoid it, oral hygiene is a critical part of our overall health. Bacteria in our mouth can cause problems not only in our teeth but in other parts of our body as well.

So, what does the future of oral hygiene look like? Well, it's certainly more exciting than you might think. With new research and technology, we're discovering innovative products that promise to make our smile healthier and our trips to the dentist less scary.

From electric toothbrushes to water flossers, the options are endless. But, it's not just about the tools; it's about understanding our oral health on a deeper level.

We need to look at the bacteria in our mouth, the pH levels, and the overall microbiome. By knowing what's going on in our mouth, we can better prevent issues like cavities and gum disease.

So, what does this mean for the future? It means personalized oral care. It means using technology to analyze our mouth and create a plan that's specific to our needs.

It means looking beyond the surface and understanding what's happening on a cellular level. The future of oral hygiene is about knowledge, prevention, and innovation.

It's about empowering people to take control of their health and smile with confidence. So, next time you're at the dentist, don't be afraid to ask about the latest products and technology.

Who knows, it might just make your next trip a little less scary.

Introduction to Oral Care Industry

The quest for a healthier smile has been a constant pursuit for society for millennia. From ancient Egyptians using wooden sticks to clean their teeth to the advent of modern dental care, oral care has come a long way.

The oral care industry today is driven by relentless innovation, constantly searching for newer and better solutions. With the evolution of technology, the modern dental care industry has witnessed a plethora of innovative products that provide superior solutions to dental problems.

Oral care is now not just about cleaning teeth, but also involves preventing disease, freshening breath, and improving overall oral health. Over the years, the industry has seen an upswing in consumer consciousness resulting in a demand for eco-friendly and natural oral care products that are safe for human consumption.

In addition to the strong focus on home care products, the oral care industry continues to evolve in professional care applications in clinics and hospitals. Advanced treatments such as implantology, endodontics, and orthodontics have become mainstream and are proving to be instrumental in improving oral hygiene, appearance and even overall health.

With the increasing awareness about the importance of oral care, the prospects of the industry seem brighter than ever; the industry will continue to explore new ways to improve oral health and the evolution of innovative products can aid in this journey.

Advancements in Toothbrush Technology

When most people think about advancements in technology, they normally think about smartphones, self-driving cars, and space exploration. But, what about advancements in toothbrush technology? Believe it or not, there have been some groundbreaking developments in the world of dental hygiene that are set to change the way we think about oral care forever.

From smart toothbrushes that track your brushing habits to eco-friendly options that reduce waste, the future of dental hygiene is looking brighter than ever before. One of the most exciting advancements in toothbrush technology is the rise of the electric toothbrush.

These toothbrushes use vibrations and oscillations to clean teeth more effectively than a traditional manual brush. And, with the introduction of smart toothbrushes, they now come equipped with sensors and timers that monitor your brushing technique and even send the data to your dentist.

It's incredible to think that a toothbrush can now be connected to the internet! But, it's not just smart toothbrushes that are making waves in the world of dental hygiene. Eco-friendly toothbrushes made from bamboo and biodegradable plastics are becoming increasingly popular as people look for ways to reduce their impact on the environment.

And, there are even toothbrushes made from recycled plastic that helps to reduce waste in our oceans. It's encouraging to see that companies are starting to take sustainability seriously.

There are also toothbrushes that are designed specifically for people with sensitive teeth, braces, and even for children. It's important to have a toothbrush that is tailored to your specific needs, as it can help to prevent problems in the future.

And, let's not forget about the introduction of toothbrushes that incorporate UV-light technology, which kills bacteria on your brush head. All in all, the future of dental hygiene is looking bright.

With so many innovative products hitting the market, there's never been a better time to take care of your teeth. Not only are these advancements making it easier for us to maintain a healthy smile, but they're also helping us to be more conscious of our impact on the environment.

It's exciting to think about what other cool advancements we'll see in the future, and how they'll shape the way we approach oral care.

Importance of Dental Floss and Interdental Cleaners

Ah, the infamous "floss daily" advice that we've all heard too many times. But how many of us actually follow through? The truth is, flossing is just as important as brushing when it comes to achieving those healthy smiles we all crave.

Dental floss and interdental cleaners, such as tiny brushes that fit between teeth, are essential for removing plaque and food particles that regular brushing can miss. And yet, according to a recent survey, only 30% of Americans floss daily.

Why is this? Is it the inconvenience? The discomfort? Perhaps it's simply the lack of education and emphasis on the importance of interdental cleaning. Thankfully, innovative products are emerging on the market that make interdental cleaning easier and more enjoyable.

One such product is the Waterpik, a high-pressure water flosser that blasts away food particles and bacteria. Another is the Quip electric toothbrush, which comes with a sleek interdental brush attachment that seamlessly integrates into your brushing routine.

So, let's prioritize our oral health and invest in these innovative tools for those elusive healthy smiles.

Rise of Natural Oral Care Products

The world of oral care is vast and ever-changing. From the latest toothpastes to the most high-tech toothbrushes, dental care is a field that never sleeps.

But in recent years, the rise of natural oral care products has shaken up the industry. People are more conscious than ever about the ingredients they put in and on their bodies, and that includes their toothpaste and mouthwash.

The days of artificial flavors and harsh chemicals are numbered.Enter the new era of natural oral care, where products made from organic and plant-based ingredients are taking center stage.

These revolutionary dental care products come in all shapes and sizes, from toothpaste that's infused with charcoal powder to mouthwash made with natural mint oil.But are these products really better for our teeth and gums? The jury is still out on that one.

While some studies suggest that natural ingredients can be just as effective as their chemical counterparts, others argue that the lack of fluoride in most natural toothpaste and mouthwash leaves our teeth vulnerable to cavities and decay.Despite the ongoing debate, the rise of natural oral care products is here to stay.

As more and more consumers demand products that are both effective and environmentally conscious, companies are racing to develop new and innovative natural oral care solutions.So whether you're a die-hard fan of traditional toothpaste or a newcomer to the world of natural oral care, the future of dental hygiene is looking bright.

With so many exciting new products on the horizon, we can all look forward to a healthier, happier smile in the years to come.

Incorporating Smart Technology into Oral Care

From ancient times, individuals have been using various means to clean their teeth and keep them healthy. However, with the advancement in technology, dental care has also evolved.

In this modern era, innovative products are now available that have transformed the oral care industry. Incorporating cutting-edge dental technology into oral care has revolutionized the way people clean and maintain their teeth.

Smart technology has been introduced into the oral care industry, giving individuals the chance to access more efficient and convenient ways of maintaining their oral hygiene. These products come with different features that allow individuals to track their oral health, and detect potential problems from an early stage.

From smart toothbrushes to dental apps, people have a wide range of innovative products to choose from.One of the most popular products that incorporate smart technology into oral care is the smart toothbrush.

These devices come equipped with sensors that can analyze brushing habits, providing real-time feedback on areas that require more attention. They also have built-in timers that remind individuals to brush for the recommended two minutes, ensuring cleaner teeth and healthier gums.

Dental apps have also played a significant role in revolutionizing oral care. These apps allow individuals to monitor their oral health, book appointments with their dentists or orthodontists, and even connect with other oral care enthusiasts.

Additionally, some apps offer tutorials on correct brushing techniques, and recommendations on the best oral hygiene practices.As technology continues to advance, the potential for incorporating smart technology into oral care is limitless.

With the help of cutting-edge dental technology, individuals can achieve a healthier smile with minimal effort. Ultimately, the future of oral care looks bright, with more innovative and user-friendly products on the horizon.


Benefits of Water Flossers and Oral Irrigators

Indulge yourself in the latest buzz around the world of oral care products and services, as we introduce you to the benefits of water flossers and oral irrigators, and how they can be a game-changer in your daily oral hygiene routine. As dental technology continues to evolve, we find ourselves searching for more innovative oral care solutions, ones that can enhance not only our smile but also our overall oral health.

Using water flossers can be an effective alternative for those who struggle with traditional flossing, especially if they have braces, implants, or sensitive gums. This device flushes out food debris and bacteria from hard-to-reach areas with a pressurized stream of water, effectively reducing the risk of gum disease and tooth decay.

On the other hand, oral irrigators use pulsating water pressure to cleanse between teeth and gums, which can help remove bacterial plaque and reduce inflammation. The benefits of these innovative products cannot be overstated, as they leave your mouth feeling fresh and clean, just like you stepped out of a dentist's clinic.

Invest in your oral health today and enjoy the lifelong benefits of using cutting-edge oral care products that make a real difference.

Future of Teeth Whitening Products

As we enter a new decade, the world of dental care has seen a tremendous overhaul. With emerging dental care trends, it's only natural to see methods and products that were once deemed as the gold standard in oral hygiene.

One of those products is teeth whitening. As the world becomes more obsessed with appearances and aesthetic appeal, people want to have a set of teeth that's pearly white.

And while there are traditional teeth whitening options, such as whitening toothpaste, mouthwashes, and strips, consumers are looking for more innovative and effective ways to brighten their smile. That's where the future of teeth whitening products comes in.

Companies are now investing more in dental technology that not only whitens teeth but also protects and strengthens them. One of the newest innovations is the creation of at-home teeth whitening kits that use LED lights to activate the whitening agent, resulting in a quicker and more efficient process.

Another emerging trend is incorporating natural and organic ingredients into teeth whitening products. As consumers become more aware of the harmful effects of chemicals and synthetic ingredients, they're looking for products that offer a more natural approach to dental care.

Teeth whitening products that contain ingredients like coconut oil, activated charcoal, and hydrogen peroxide derived from natural sources are becoming increasingly popular. Overall, the future of oral care is looking brighter, and teeth whitening products are just the tip of the iceberg.

With innovative technology, natural ingredients, and a more holistic approach to dental health, we can all look forward to a healthier, brighter future of smiles.

Conclusion and Final Thoughts

When it comes to maintaining optimal oral health, the advancements in technology and science have introduced a variety of innovative solutions. The realm of oral care has come a long way since the early days of using primitive tools to clean teeth.

In this modern age, the market is flooded with advanced oral health solutions that are designed to deliver superior results for a brighter and healthier smile. From electric toothbrushes that utilise sonic technology to water flossers and smart toothbrushes, the future of oral care is bright.

The numerous options available today make it easier than ever before to maintain a top-notch oral hygiene routine, no matter what your individual needs may be. For those seeking a more natural approach, there are even bio-friendly oral care alternatives.

It's clear that the possibilities for oral hygiene are endless, and the future will see even more advanced oral health solutions emerge. One thing is for certain: the importance of oral care cannot be overstated, and with advanced technology, we are better equipped than ever before to maintain our dental hygiene for years to come.


Finishing Up

As we move forward into the future, it's natural to wonder what innovations will grace the world of oral care. Will we finally see a toothbrush that requires no bristles, or mouthwash that can detect and eliminate specific types of bacteria? The possibilities are endless, and the potential benefits are tantalizing.

But with every new product come new concerns and questions. Will these products be accessible to all, or reserved only for the wealthy? Will they truly deliver on their promises, or simply be another gimmick in a market saturated with countless options? And how will they impact the environment, with their new forms and materials? As consumers, we must remain vigilant- not just in our pursuit of a brighter, whiter smile, but in ensuring that the products we choose to use are both safe and sustainable.

Only then can we truly smile with confidence, knowing that we're doing our part to care for ourselves and the world around us.

Exploring The Future of Natural Beauty: Top Trends in Natural Cosmetics

2023 will be a year of major advances in natural cosmetics trends! From plant-based skincare to dewy makeup, the growing demand for natural, sustainable ingredients is driving a new wave of beauty products. Consumers are increasingly conscious of the environmental impact of cosmetics and are searching for natural products that are cruelty-free, recyclable, and ethical.

This shift has already had a huge impact on the cosmetics industry, with many companies adjusting their product lines to meet consumer demand for natural cosmetics. So, what are the top trends in natural cosmetics for 2023?

The future of natural beauty is upon us: top trends in natural cosmetics are emerging and the demand for more sustainable, eco-friendly products is growing. From the use of algae-based ingredients to natural preservatives, the beauty industry is responding to consumer demand for safer, healthier options.

But what does the future of natural beauty hold? What are the top trends in natural cosmetics 6 years from now? Requirements like 100% biodegradable makeup to plant-based skincare and even sustainable packaging will be a must for the consumers of the future. It's an exciting time for the industry and we can't wait to explore the possibilities!


The Natural Beauty Revolution is changing the beauty industry, ushering in a new era of natural cosmetics specifically tailored for the modern consumer. As consumers are growing increasingly conscious of what they use on their skin, mouth and hair, natural beauty products are becoming more and more popular.

In this article, we explore the top trends in natural cosmetics for 2023, as well as what the future of natural beauty looks like.

Benefits of Natural Cosmetics

The sheer range of plant-based and botanical ingredients used in natural cosmetics provides an array of benefits, such as improved skin health, greater protection against environmental damage, and reduced harmful chemicals - all of which will have growing importance in the years to come. As the natural beauty industry continues to grow, ingredients have become the major factor for innovation.

Moreover, natural cosmetics are also renowned for their natural fragrances, which are often hypoallergenic and free from synthetic fragrances, which makes them eco-friendly. Natural fragrances are ideal for people with allergies or those who want to improve their health. Some essential oils have antibacterial or antifungal properties, while others can help reduce stress and promote relaxation.

Also, natural ingredients are typically less harsh on the skin when used in the proper solution proportion. They often contain fewer chemicals, which means they are less likely to cause irritation or allergic reactions. Furthermore, they come from sustainable, renewable resources, which is better for the environment than generating synthetic ingredients that are derived from petroleum or other non-renewable resources. That makes them biodegradable and upon disposal, they are harmless to the user and the environment, unlike synthetic ingredients that sometimes contain harmful chemicals like phthalates, parabens, and sulfates.

Let's remember that natural ingredients have been used for centuries for preserving the beauty of our ancestors. This is because natural ingredients are rich in antioxidants (ex. green tea, acai berry, pomegranate) that can help protect the skin from damage caused by free radicals. Free radicals are unstable molecules that can cause oxidative stress and damage to the skin, leading to premature ageing, wrinkles, and other skin problems. They are nutrient-rich (ex. aloe vera, argan oil) like vitamins, minerals, and amino acids that can soothe and hydrate the skin. Also, natural oils are similar to the oils produced by the skin. Such ingredients are jojoba squalane oil. They are easily absorbed and can help regulate the skin's natural oil production. This can be especially beneficial for people with oily or acne-prone skin.

Let's sum up the main benefits of natural ingredients in cosmetics. They are:

  1. Hypoallergenic
  2. Eco-friendly
  3. Non-toxic
  4. Gentle towards the skin
  5. Stronger effect than synthetic ingredients


Popular Products

As the natural beauty industry continues to explode in popularity, the top trends in natural cosmetics for 2023 are emerging. From vegan-friendly skincare to more eco-conscious packaging, natural beauty enthusiasts are eager to explore the possibilities of 'Natural Beauty 2023.

Popular products on the rise include sustainably-sourced oils that provide deep hydration, natural mineral makeup, and even toothpaste made with natural ingredients. Consumers are seeking out brands that prioritize sustainability and are looking to purchase natural beauty products that are good for both their skin and the environment.

Let's have a look at a zero-waste dental floss and a mouthwash bottle of recycled plastic.

Challenges for Natural Cosmetics

The future of natural beauty is one fraught with challenges. From product safety and sustainability to the cost of organic ingredients, many factors determine what our natural beauty future will look like. The higher cost is maybe the biggest obstacle in front of the popularization of natural cosmetics. Because of the limited natural resources, its production cannot be as massive as synthetic cosmetics. Bioproducts rely on natural harvest, which is dependent on climate conditions. On the other hand, packaging needs to respond to the sustainability level of the product's formula. This demands better solutions for recyclability, zero-waste packaging and refilling options. All of those require innovation investment that will decrease the final price currently paid by customers.

natural cosmetics

As consumers demand more natural cosmetics with fewer synthetic ingredients, the industry must innovate to ensure they are meeting the needs of the environment and their customers. Natural beauty brands must also think about how to develop cost-effective solutions, while still providing safe and effective products.

With so much at stake, it's no wonder that new trends in natural beauty are emerging, providing the market with a fresh take on the Natural Beauty Future.


As an industry leader in natural beauty trends, the outlook for natural cosmetics has never looked brighter. With more and more people looking to move away from chemical-laden products, the demand for natural cosmetics is only increasing.

wild beach

Looking ahead, we can expect to see more innovative ingredients, such as plant-based oils and butters, being used to create natural makeup, skincare and oral care products. We can also anticipate a greater push for organic and sustainable practices, as well as vegan ingredients in makeup and skin care products.

Perhaps the most exciting development is the potential for breakthroughs in natural cosmetics research, with scientists exploring new ways to improve the efficacy and safety of products.

All in All

As the world of beauty continues to evolve and change, so too must the products we use in our daily lives. 2023 will see the emergence of natural cosmetics that are more sustainable, affordable, and effective than ever before.

With the increasing emphasis on environmental health, natural ingredients will become the standard for beauty products, allowing us to look and feel our best without sacrificing our health or the planet. With so many advancements in natural cosmetics, 2023 looks like it will be a great year for those looking to switch up their look and take a more responsible approach to beauty.


5 Simple Steps to Enhance Your Wellbeing and Live a Happier Life

Do you feel like you're not as happy as you'd like to be? If that's the case, you're not alone. In fact, according to recent studies, a lot of people are feeling the same way. But if you feel like you're missing out on the joys of life, don't worry - there are simple things you can do to increase happiness and enhance your wellbeing. From getting more sleep to engaging in activities that bring you joy, here are some tips on how to boost your wellbeing.Taking steps to improve your mental and physical health can be daunting, but it doesn't have to be. This article will discuss five simple steps that can help you enhance your wellbeing and live a happier life.



Let's start by the root problem - human body is made for motion. It's perfect design is made for performing astonihing physical exercise and you should settle for no less than that! If you haven't watch this short TED video on why sitting is bad for you - simply because standing still is our of our human nature.  Not only does it help your physical health, but it can also help reduce stress, improve your mood, and increase your energy.

By participating in physical activities like running, walking, stretching, and playing sports, you can help increase self-esteem, reduce anxiety, and improve your overall emotional wellbeing. In addition to physical exercise, you can take part in mindfulness activities. Mindfulness is the practice of being present in the moment and engaging with your thoughts, feelings, and body without judgment. Examples of mindfulness activities include deep breathing exercises, yoga, and meditation. Research has shown that regularly participating in these activities can improve your physical and mental health, reduce stress, and increase your capacity for relating to yourself and others. The key is to find an activity that you enjoy and make it part of your weekly routine.

Connect with Others for Improving Wellbeing

Connecting with others is one of the best ways to enhance your wellbeing and live a happier life. Whether through meaningful conversations or shared experiences, forming healthy relationships with others can help to reduce stress and foster a sense of belonging.

Research shows that strong social connections can increase happiness, and improve physical and mental health. Incorporating healthy lifestyle habits into your social life is a great way to boost your wellbeing. Taking part in activities with others such as team sports, outdoor adventures or even an occasional game night can help to promote healthy lifestyle habits and make it easier to stick to them. Gathering with friends and family is also an important part of maintaining strong social connections.

A mandatory element for pleasant interpersonal interactions is personal hygiene. Keep a fresh breath with an impeccable cleaning ritual with Nordics bio toothpaste Morning Fresh. Plan regular meetups with people you care about, or make an effort to reach out to those you may not have seen in a while. The time you spend with loved ones can help to create positive associations in your brain and make you feel more connected and valued. In addition to spending time with those you know, don’t be afraid to reach out and expand your social circle. Joining a club or group related to your interests is a great way to meet like-minded people and make meaningful connections. Staying open to new experiences can lead to lifelong friendships and greater opportunities. So, take the time to reach out, get active, and be social – it could make all the difference when it comes to your wellbeing and happiness.


Good nutrition is one of the most important ways to be happier and enhance your wellbeing. Eating nutritious foods can help you feel energized, reduce stress, and improve your overall mental health.

Here are five simple steps you can take to improve your nutrition and live a healthier, happier life:

1. Find YOUR diet. There is an ocean of nutrition advice out there and this is understandable having in mind the powerful effect diet has on people's health. Our advice is to consult an educated expert and start a nutrition plan only according to medical exams results.

2. Limit processed foods. Processed and frozen foods often contain unhealthy preservatives and added sugars. Instead of relying on these foods, opt for homemade meals from whole food ingredients whenever possible.

3. Increase your fiber intake. Fiber can help regulate digestion and keep you full for longer. Aim for 25 to 30 grams of fiber each day by eating foods like legumes, fruits, vegetables, nuts, and whole grains.

4. Stay hydrated. Keeping your body hydrated is essential for proper cognitive and physical functioning. Make sure to drink at least eight glasses of water every day to keep your body hydrated and your brain alert.

5. Choose healthy snacks. Eating snacks between meals can be a great way to stay energized and get the nutrition your body needs. Go for healthy snacks like nuts, fruits, and yoghurt instead of processed, sugary options.

As dental hygiene experts we need to remind you that you should clean your oral cavity after every meal. If you're on the run you can chew a bubble gum for 10-15 mins or rinse with mouthwash.

Stress Management

When it comes to managing stress and improving wellbeing, one of the best self-love habits to adopt is to take time for yourself. There are numerous techniques that can help stress reduction and surely you can find the best one for. Taking time out to relax, reflect, meditate, or simply take a break from the hustle and bustle of life is an invaluable way to reduce stress and increase your overall wellbeing.

Even making small changes like taking a few moments to stretch, go for a walk, or listen to music can help you to relax and reset. Additionally, if you find yourself feeling overwhelmed, try to practice mindfulness and be mindful of your thoughts and feelings. Focusing on the present moment and being aware of your thoughts can help to reduce stress and give you the opportunity to reassess your situation. Finally, make sure to take care of your physical health as well. Exercise, a healthy diet, and regular sleep are all important components of stress management and a happier, healthier life. To further increase your wellbeing, try to incorporate some self-love habits into your lifestyle, such as spending time with friends and family, engaging in hobbies, and expressing gratitude.


Sleep Quality

Sleep quality is essential for mental and physical wellbeing. A good night’s sleep helps recharge your body and mind, and can have a positive effect on your overall health.

But getting enough sleep can be difficult in our modern, fast-paced world. To ensure that you get the restful sleep you need, here are a few simple steps you can take to enhance your wellbeing:

1. Set a consistent sleep schedule. Go to bed at the same time every night, and wake up at the same time every morning. This will help train your body to naturally follow this schedule and get the restful sleep you need.

2. Improve the quality of your sleep environment. Make sure that your bedroom is dark, quiet, and comfortable. Consider investing in blackout curtains, earplugs, or a white noise machine to help you get the highest quality sleep possible.

3. Develop positive thinking skills. Learn how to practice mindfulness and positive thinking before bed. This will help you to relax and clear your mind, allowing for a more peaceful sleep.

4. Exercise regularly. Regular physical activity can help improve your sleep quality by helping your body to naturally tire itself out. Aim for at least 30 minutes of exercise three to five times a week.

5. Cut out caffeine, alcohol, and nicotine in the late afternoon and evening. All of these can negatively affect your sleep quality, so keep them to a minimum if possible. By following these simple steps, you can help ensure that you get the restful sleep you need to enhance your wellbeing and live a happier life.


All in All

Enhancing your wellbeing is a journey that requires dedication and effort, but the reward is a life full of joy and contentment. With a few simple steps and a few lifestyle changes, you can create a more positive environment for yourself and set the building blocks towards achieving your goals and dreams.

Take the time to give yourself the care and attention you deserve, and you will soon find yourself living a healthier and more joyful life.

4 Must-Have Oral Care Products by Nordics

These 4 Nordics basics will elevate your daily dental routine for your entire family! We've selected the 4 essential oral care products for impeccable hygiene of your family.

Did you know you’re likely to have an oral health condition you might not even be aware of? Dental problems are easy to ignore and not addressed immediately because they are not visible and don’t always cause pain or discomfort. However, there are plenty of studies which link poor hygiene to various major health issues such as heart disease, stroke, diabetes, osteoporosis and Alzheimer’s.

According to reports by WHO, oral diseases affect half of the world’s population, and 530 million of them are children with infections in their primary teeth. Most of these oral health conditions are highly preventable with the appropriate dental care products and frequent dental treatments. We at Nordics are in the business of making your smile even brighter and healthier with an alternative twist! This blog is dedicated to the 4 Nordics basics for healthier and stronger teeth for adults and children!

Nordics Premium Toothbrushes

For Adults

Choosing the right toothbrush is the first oral care product that will determine your personal oral hygiene. The Nordics adult premium toothbrush, available in 3 colors, blue, green and purple, is the ideal combination of expert dental quality and sustainability. What actually makes it different from the common manual and electric toothbrushes is the meticulousness and innovation behind the design. The ergonomic handle is made of PLA, a type of recyclable bio-plastic and the highest quality DuPont nylon is used for the filaments. The small and compact toothbrush head consists of 6580 really fine bristles, which ensure thorough cleaning every time you brush your teeth. While most typical toothbrushes have around 2000 bristles, Nordics premium toothbrushes are three times as effective and as eco-friendly as they can get, thanks to the biodegradable overall packaging. Expert teeth brushing is guaranteed!

For Kids

As for our little friends, the Nordics Kids Bamboo toothbrush is also available in 3 colors, blue, yellow, and pink. Loyal to the zero-waste lifestyle, this toothbrush is made of a fast-growing type of bamboo called MOSO. This type grows incredibly fast, and does not lead to deforestation. Thanks to the materials, the handle is biodegradable and the bristles are of the highest quality nylon and they are BPA free. BPA is a chemical found in many commercial goods such as toothbrushes and used to enhance the structure and duration of plastics, but it is considered highly toxic and can potentially disrupt your hormone functions. Eliminating controversial materials with safe and sustainable ones for adults and kids is of vital importance to the Nordics team.


Nordics Premium Toothpastes

Oral Care For Adults

We guarantee your morning breath will be as fresh as it can get thanks to  Nordics' latest toothpaste! The brand new Natural toothpaste Nordics Morning Fresh with coconut oil and mint offers complete care, ensuring protection from bacteria buildup, cavity formations, and other gingival infections. The combination of the two natural ingredients makes it ideal for everyday use. Coconut oil has been a big part of effective oral practices for thousands of years for its antibacterial properties and the prevention of halitosis, meaning bad breath. The mint oil prevents bacteria overgrowth, which can lead to gingival and periodontal diseases and infections, and at the same time, leaves you with a refreshing sensation and minty breath. It also has aloe extract for gum protection, xylitol, and purely organic ingredients which do not harm you or the environment. Its unique flavor is nothing like you have seen before!

Oral Care For Kids

Dentists recommend a dental care routine from a very early stage in a child’s life, to avoid painful complications with their teeth growth. Nordics Brand New Kids Strawberry Splash toothpaste with the Probiotic SymReboot OC is the latest premium product designed for our little friends. The SymReboot OC is one of the three active ingredients and the first processed probiotic dedicated to oral care. It promotes the healthy microbiome, the enhancement of the oral cavity’s natural defenses, and the gums. The other two active ingredients, xylitol, and calcium lactate, have anti-cavity properties and help improve bone strength. It is highly recommended for children of all ages, but specifically for those with sensitive teeth and in need of the best care possible.


Proper tooth brushing with the right oral care products is the first move toward coping with the global dental crisis. Recently, the global health agenda puts an emphasis on oral health conditions, by improving access to dental care. We are proud to be part of this global movement and raise awareness of sustainability and health matters. Through our environmental-friendly approach and focus on innovation, Nordics offers premium dental care for adults and children. Learn more about the Nordics here.




How to Keep Your Kids Teeth Healthy

If you believe that “baby teeth don’t really matter”, or “they don’t need to start brushing their kids teeth until they have a full set”, you couldn’t be more wrong! 

Oral Health Statistics

Did you know 1 out of 5 children in the US has a decayed tooth, which goes untreated in their early life? Cavities and other highly preventable oral diseases affect more than half of the world’s population. Surprisingly, the most affected seem to be people in developed countries, who have access to dental care facilities, products, and adequate income to invest in their health. According to official reports by the World Health Organization, more than half a billion children worldwide suffer from tooth decay in their primary teeth. The main factor leading to statistics like this is the lack of an established dental care routine from the very start.


Understandably, oral care is the number one ranked topic on dental message boards and forums. Oral health has been linked to not only overall physical wellness but also mental well-being and quality of social life.

Dental Care Tips for Kids Teeth

One of the best ways parents can help ensure their children have healthy oral habits is to teach them good oral care from an early age. If you're looking for tips on oral hygiene for kids, here are five easy methods that will help establish excellent oral care as part of your child's daily routine.

Tip #1: Put your kid in charge

If you've ever tried brushing your teeth while someone else brushes theirs at the same time, you know it almost never works. Kids don't like it when mom and dad try to boss them around, so let your children brush their own teeth for at least part of the time. Doing so makes oral care feel more like a game than a chore, and if you're lucky, your children will teach themselves good oral hygiene habits because they want to be rewarded with praise from parents and friends. Nordics baby toothbrush has a chewable handle so you can leave them playing around with it or soothe their gums with the cool food-grade silicon handle.

Tip #2: Brush together

Some kids learn well by seeing what others do; in this case, showing is better than telling. If you've got a budding oral health enthusiast on your hands who wants to brush his or her teeth as soon as they come out of the bathroom, make it a family affair. Turn brushing into an event instead of something that's done quickly in secret. Our baby set will help you with that. The exact time and frequency of the oral care routine aren't as important as making it a consistent, positive experience. If possible, brush your teeth at the same time every day. For convenience's sake, try brushing after dinner or before bedtime to establish oral care as part of a daily routine.

Tip #3: It's okay if their pearly whites aren't perfect

If you want your children to learn oral hygiene, don't panic if their teeth develop cavities or they get dental work done. It may be hard for you as a parent to see your kids in pain, but it's not helpful to make oral care an 'all-or-nothing' battle. Instead, approach oral care as a series of small goals. Let your children brush once or twice daily while you supervise and reward them generously when they've done well. If oral care is fun for your kid and not something to dread, they'll be more likely to want to continue their healthy oral habits into adulthood.

Tip #4: Don’t skip the dentist!

Although oral care is important for preventing cavities, oral health doesn't stop there. Brushing teeth twice a day only gets rid of the plaque build-up on your children's teeth' surface. But gum disease can result from any number of oral maladies if it isn't treated. So, make sure to take your child to the dentist regularly even if their oral habits are perfect.

Tip #5: Teach the importance of oral care for kids' teeth

As you teach your kids how to brush their teeth and practice oral care every day, make sure they understand why it's an important habit to develop. While you need to monitor them to ensure they don’t neglect their dental care routine and don’t binge on sugary snacks, oral care should be a way to show your children how much you care about them. You shouldn’t make oral hygiene into something positive and negative by punishing kids for not taking good care of their teeth.

Bonus tip: Ditch the pacifier!

Pacifiers are essential during the first months of your newborn’s life. However, if used for a long period of time, it can cause problems in the teeth development and alignment. It can negatively affect how the primary teeth are aligned and even impact the jaw alignment. Also, pacifiers can cause changes in the roof of the mouth because of the constant contact. If you dip your baby's pacifier in sugar or honey, the chances of tooth decay and plaque buildup are extremely high. So the earlier you find another way to comfort your baby and take away the pacifier, the better chances for straight and healthy teeth they have.


Dental Influencers to Follow in 2022

It’s not uncommon to see influencers from every industry on social media. So, seeing dental professionals sharing content about their work and on dental health topics doesn’t come as a surprise.

 In a world where marketing is becoming increasingly digital, there are a growing number of online personalities who have turned their love for dental health into a lucrative career. These individuals use their social media accounts to share updates on the latest happening in the dental industry and provide information about different topics related to dental hygiene. In this article, we look at 10 of these individuals.

The following list consists of dental influencers to follow in 2022 and a few facts about their professional background as well as their social media activity.

10 Dental Influencers You Should Know

  1. Dr. Jason M. Auerbach , also known as Blood Tooth Guy (@bloodtoothguy) has a following of 175,000 followers on Instagram. He is a certified Oral and Maxillofacial Surgeon and his social media content mainly focuses on oral surgery. He gained this massive following because he shares educational videos of his dental surgeries. If you don’t mind bloody, up-close teeth, he is your guy!
  2. Dr Teeth is a dental professionals’ hub with a YouTube channel with over 192,000 subscribers. The founder of this dental academy is Dr. Hina Malik, who shares simplified animated dental tutorials, covering topics such as oral diseases and sharing footage of dental treatments.
  3. Dr. Helen Mo, also known as Dentist Mom has a whopping 236,000 Instagram followers. She mainly shares content about baby teeth care using mostly infographics and graphics. Her target audience is primarily parents, but other dental professionals follow her and trust her expertise in pedodontics.

4. Richard Chwalek is a digital marketing expert specializing in the dentistry niche. His social media content is targeted to dental professionals who want to learn about digital marketing and grow their businesses online. His website is called “Niche Dental” and his main social media platform is Twitter, where he mostly shares the latest dental industry news and digital marketing tips.

5. Gary TaKacs, also known as Thriving Dentist has created a following across many social media platforms such as Twitter, Instagram, Facebook, Pinterest. He shares financial and professional tips on how dentists can grow their practice on his Podcast as well. With over 400 Podcast episodes, he is rightfully considered the “Godfather of Dental Podcasting”.

6. Dr. Thomas P. Connelly also known as the Father of Diamond Dentistry is another dental professional based in New York. He often writes blogs about dental trends and dentistry news in Huffington Post. He is also very active on social media and has a massive following of over 212,000 followers on Instagram.

7. Hack Dentistry is a dental education platform which shares informative tips in a fun way to dental students. The founder Dr.Sanketh Sharathkumar created this platform to provide an alternative and more effective solution to classroom learning and make it accessible to dental students around the world. His main social media platform is Youtube, where he shares animated and short videos to explain oral pathology terms.

8. Ann Marie Gorczyca, DMD, MPH, MS is a prominent clinical orthodontist with a 25-year career. She has been a professor in some of the biggest universities in the US and an author of the book titled “It All Starts With Marketing”. Her extensive knowledge in multiple areas has enabled her to share her advice on dental practice development, customer relationships, and dental management across her thousands of followers. Her social media presence extends to various platforms such as Twitter, Youtube, and Instagram.

9. Dr. Rhona Eskander is a London-based dentist with multiple awards and a massive social media following. One of the Internet’s best-known dentists, her behind-the-scenes content and down-to-earth approach made her a media favorite with over 100,000 Instagram followers. A young female trailblazer in a male-dominant industry you should follow!

10. Dr Milad Shadrooh, also known as the Singing Dentist, is on a mission to change people’s minds about a visit to the dentist’s office. He gained a huge social media following thanks to his viral videos. His entertaining yet informative dental-related parodies of popular songs has grabbed the audience's attention, and that led to his brand. He’s living proof that dentists can be fun!


Dental health can be very easily promoted through social media, as it is quite accessible and the subject is relatable. More dental professionals turn to social media promotion, especially after the consecutive lockdowns because of the pandemic. There are many popular dental influencers on social media who have a large following, and a lot more will follow their lead to promote oral health, raise awareness about dental diseases and educate people on preventive measures. 

How to Get Rid of Bad Breath with Nordics

Bad breath is old news with Nordics!

Bad breath: A globally common concern

Everyone can experience bad breath, also known as halitosis, especially in the morning or after meals and drinks. It is considered the third most important reason people seek dental care or treatments, after tooth decay and gum disease. Even though we cannot be aware of our own breath, it is more evident in the people around us. Based on a survey, about 1 out of 5 people have a self-perception of their bad breath, whereas almost 8 out of 10 tend to notice others with bad breath.

 What is halitosis exactly? The name derives from the old Latin word meaning “bad breath”. According to the scientific definition of halitosis, it refers to an oral problem whose major symptom is bad-smelling breath. It is highly preventable once the cause of it is found, and a highly common oral condition, as it affects 1 out of 4 people globally. There are a few possible causes for bad breath, but the most common one is poor oral hygiene.

What causes bad breath?

Most people claim that the culprit of the foul smell is the bacteria living in the oral cavity. However, it can be the food residue stuck in between the teeth, which the bacteria break down and release sulfur compounds. Other foods such as onion and garlic can also leave an unpleasant smell in the mouth. Once the digestion is complete, their breakdown products reach the lungs, through the blood, where they can affect the breath.

Here are a few more potential causes for bad breath:


  1. Smoking. Tobacco causes a characteristic stale scent which is caused by the cigarette smoke lingering in the mouth and throat. The chemical compounds, released in the oral cavity, mix with the saliva and result in bad breath. Smoking also increases the chances of gum diseases, where bad breath is a major symptom.
  2. Dry mouth. Dry mouth or xerostomia is another oral condition that can cause bad breath. Saliva production helps remove food particles from the oral cavity. So when the mouth is dry, either naturally or because of a disease, bad breath is likely to occur.
  3. Crash diets. Dietary plans such as low-carb diets and fasting can produce halitosis due to the breakdown of the fat. The chemicals, which are produced during the breakdown, are called ketones and they have a strong smell that lingers in the mouth.
  4. Drugs. There are some medications that can inhibit saliva production, which results in dry mouth and therefore bad breath. Other medications can produce malodor as they break down and release chemicals in the breath, such as chemotherapy chemicals, tranquilizers, and even vitamin supplements in large doses.
  5. Nose, mouth, or throat health conditions. There are some small bacteria formed on the tonsils which produce halitosis. Also, infections in the nasal cavity can cause bad breath.
  6. Diseases. Metabolic diseases, cancer, liver failure, and gastroesophageal reflux disease can result in halitosis, because of the chemicals that are produced.

Nordics vs bad breath

It is often a source of psychological distress, but proper dental hygiene and healthier habits can fight it. Here are a few recommended Nordics essentials to get rid of bad breath simply in the comfort of your home:


#1: Morning Fresh toothpaste. Our new Nordics Morning Fresh toothpaste with coconut oil and mint is perfect for your morning routine. The combination of these two natural ingredients ensures complete protection from bacteria buildup, gum irritation, and halitosis. Mint has been used to fight off malodor since ancient times and is synonymous with fresh breath, so it is exactly what you need to have a fresh breath all day.


#2: Premium toothbrush. Our newest Premium Toothbrushes are equipped with 6580 bristles, making them three times more effective than the regular ones. The small heads ensure deep cleaning in every nook and cranny, so you are left with a fresh sensation with every brush. On top of the benefits in your dental care routine, the Nordics Premium toothbrush is made of recyclable bio-plastic and high-quality Dupont nylon, and the packaging is biodegradable, highlighting our sustainable approach.


#3: Dental floss. Our Nordics Dental Floss with Mint should be the second most important part of your dental care routine. It can successfully remove food particles that could not be removed by the toothbrush and protect the teeth and gum


#4: Mouthwash Soothing Fresh. Our Nordics Soothing Fresh Mint mouthwash completes the essentials for your daily dental hygiene routine. Thanks to the mint extract, it prevents bad breath, offering a fresh minty sensation both in the morning and night and protecting you 24/7. 


 Although bad breath is not considered a dental emergency, it can be embarrassing. If you’re suffering from this condition and would like to learn more about some of the ways to fight bad breath now, then make sure you check out Nordics products here. There are a number of premium dental products that will help you eliminate malodor, and elevate your dental hygiene all while choosing sustainability.


Nordics Innovation Lab

Welcome to Nordics Innovation Lab!

"Nordics" Mean Innovative Dental Care

We created Nordics to provide premium dental care with a sustainable and innovative approach in mind. If you have ever purchased a Nordics product, you must have witnessed that there is something different from the other oral care brands, which are available in the market. Nordics became a pioneer in the industry of organic care, setting an example with innovative ingredients and techniques. The clean label is a true indicator of it, and it is evident in every part of our business. 

Why Innovation Matters

The evolution of the dental industry throughout history has shaped our everyday lives in more ways that the young generations cannot comprehend. Oral care at home nowadays looks completely different from what it did even 50 years ago. This is mostly thanks to the technological advancements that disrupted the dental sector, among other medical fields.

What used to be a very painful dentist appointment now is a much more efficient and comfortable experience. The oral care products that people use at home cover most of their everyday needs in terms of protection and prevention of oral diseases. Let’s take toothpaste, for example. The first ever toothpaste recipe, documented in Egypt back in 4,000 BC, contained rock salt, dried flowers, pepper, ash from ox hooves, and burnt eggshells. The next version came to a lot later, in the 1700s, when people used stale toast, turned it into powder, and used it to scrub the food residue from their teeth. Let’s keep in mind that the toothpaste version, which is the most similar to the one we use nowadays, started getting mass-produced towards the end of the 19th century. 

Introducing Nordics Innovation Lab

The scientific team behind the Nordics oral care products has introduced various ingredients and techniques and continues to push the boundaries with every new product. A few examples include the use of the processed probiotic dedicated to oral care called  SymReboot™ OC by Symrise, toothpaste tubes made of sugar cane, and bottles made of rPET, a type of recycled plastic.

These innovative approaches are only a few of the steps Nordics has taken to provide eco-friendly and high-quality dental care products and distribute them to global consumers who share the same values.

Here are a few of the ingredients that inspired the new column: Nordics Innovation Lab.


  1. Hydrated Silica is a hydrated form of silicon dioxide, the second most abundant mineral of the crust of the Earth. The natural form of silica is crystal and when added to dental products after specific processes, it provides the abrasive element to effectively clean the surface of the teeth and prevent plaque formation. It can also help eliminate stains, making it a useful ingredient in whitening toothpaste as well. The Food and Drug Administration (FDA) considers it a safe-to-use substance, listing it as a Generally Recognized As Safe (GRAS). Since it is derived from an abundant material, it is a renewable natural source people can use with confidence.
  2.   Zinc Citrate is an odorless, slightly soluble in water substance and the result of the neutralization of citric acid using a high-purity zinc source. Its benefits in oral care include antibacterial and anti-inflammatory properties, and the ability to prevent or eliminate tartar and plaque buildup. Zinc salts such as zinc citrate are considered safe and it is also listed as Generally Recognized As Safe (GRAS) by the FDA.
  3.   Xanthan gum is another FDA-approved food additive, also present in dental care products. It is a thickening and stabilizing agent and can be found in toothpaste. Its addition helps protect the enamel and may even be useful for people who suffer from dry mouth, as it encourages saliva production.
  4.   Glycerin also known as glycerol is a colorless and odorless liquid mostly used in cosmetics, and derived from vegetable oils or animal fats. It is also used in foods and beverages because of many reasons. For instance, it can be added to products for sweetness, moisture retention, softness or smoothness, sugar crystallization prevention, and volume and texture. Specifically, the addition of glycerin to dental products such as toothpaste provides sweetness, a pleasant texture, and body and moisture. According to the Food and Drug Administration (FDA), glycerin is a safe substance, when used under safe manufacturing processes.
  5.  Lauryl glucoside is an alternative to sodium lauryl sulfate (SLS), which is a common but dangerous detergent. It is a thick, yellow substance derived from coconut oil, corn sugar, or palm oil. While SLS can cause or irritate allergies, lauryl glucoside is the element that produces the foam while brushing, plus a natural and non-toxic cleansing agent.



Nordics will continue to shape the new age of dental care products, which need to be sustainable without the sacrificing of quality. Learn all about the Nordics philosophy on innovative oral care at home and browse through our clean-label products here.



What you Need to Know About Tartar or Dental Calculus

What is Tartar?

Do you know how many bacteria reside inside your mouth? The answer is 6 billion, including 700 different species of them! Not all of them lead to health problems, and a lot of serious diseases and infections can be prevented by proper oral hygiene with the appropriate dental care products. 

But what happens to the bacteria causing plaque around the enamel of the teeth over time? The plaque layers are getting thicker and they form dental calculus or tartar, which stains the teeth and creates openings or “pockets” under and above the gum line where bacteria can insert the bloodstream.

Tartar or dental calculus, which is a severe case of hardening and calcified plaque, occurs when minerals in saliva and gums react with a bacterial plaque in the teeth. It severely affects the gum structure and unlike other milder dental diseases such as gingivitis, it cannot be reversed or cured with improved dental hygiene habits at home. Bad breath, discoloration of the enamel, receding gums, and persistently swollen gingiva are just a few of the clinical signs of calculus formation. Plaque from which the calculus forms can be eliminated with brushing and flossing. However, once created, calculus is too firmly adhered to be removed with a toothbrush. Ultrasonic tools or dental hand instruments can be used to treat calculus buildup.

From Plaque to Tartar

As mentioned previously, the bacteria that cause plaque buildup around the enamel of the teeth and the gums are the same ones that, when combined with poor diet and dental hygiene, can lead to calculus formation. The gum line becomes infected and swollen, and when the infection (gingivitis) spreads so much that there is a loss of the connecting tissue between the gingiva and teeth, resulting in periodontitis. When the plaque accumulation resides in the “pockets” created for a period of time, then it becomes calcified and a lot harder to treat, known as tartar. Show Source


Essentially, both plaque and tartar are almost guaranteed to develop and cause severe infections in the mouth and spread to other organs through the bloodstream due to poor dental hygiene. While plaque is easier to reverse with regular teeth brushing and flossing, tartar causes severe tooth decay which needs to be immediately treated by a licensed dental practitioner. When the hardening of the plaque is extensive, significant problems may occur such as cavities, gum infection, and tooth loss. The timely and thorough removal of the plaque can prevent, permanent tooth decay and gum disease. If the plaque is not removed from the surface of the tooth effectively, poor and ineffective dental hygiene can cause the saliva to merge with the plaque and create tartar. Show Source

 How to Prevent it

The first step to stop tartar from forming and provoking more damage is prevention. Dental practitioners inculcate the importance of regular teeth brushing, flossing, and mouthwash rinsing after a meal because the plaque that forms can turn into dental calculus even within hours. So here are the steps to help you prevent that from happening and ensure impeccable cleaning at home:

  • Brush your teeth at least twice a day for 2 minutes using a soft-bristled toothbrush.
  • Brush with short and light strokes and emphasize on the corners and areas between the gums and the teeth, where plaque builds up.
  • Use fluoride toothpaste with organic substances that control the bacteria accumulation, enhance the dentine and soothe gums.
  •     Floss once a day.
  • Use the right mouthwash to reduce the number of bacteria and fight bad health.

How to Treat it

In the case of removing the dental calculus formation, a visit to a dental hygienist is mandatory. Teeth cleaning by a dentist, also known as dental prophylaxis should not be neglected twice a year because it is absolutely necessary in order to eradicate tartar deposits and bacteria and enhance the integrity of the enamel and the gum line. Depending on the extension of the tartar and the sensitivity of the teeth of the patient, the dental specialist will evaluate and recommend the most effective treatment.

The first treatment is professional dental cleaning which is suggested for patients with high teeth sensitivity. The dental practitioner uses hand-held metal tools called scalers which help scrape the tartar and the plaque off. One edge is pointed and used to clean the teeth above the gum line and the other edge is rounded and meant for the area under the gumline, to avoid injuries and bleeding. The advantages of using this type of tool are the effectiveness to clean the surface of sensitive teeth and the non-interference with other medical devices such as heart pacemakers. The disadvantages include some discomfort during and maybe after the treatment and more time on the dentist’s chair.


The second treatment is more technologically advanced and is called ultrasonic dental cleaning. Instruments of ultrasonic vibrations are used to break the calcified plaque and remove it effectively, including the tartar buildup in the openings under the gumline. Thanks to the high-frequency waves and the pressurized water the instrument releases, the bacteria residue is removed and the teeth are polished and clean. The advantages of the ultrasonic cleaning tools include the cleaning of the areas that are harder to access with the traditional tools. Also, the procedure is pain-free and completed much more quicker than the typical professional cleaning. The disadvantages relate to the need for protective gear when handling the equipment and the potential complications if the patient has a heart pacemaker.


In conclusion, our oral health depends on our lifestyle choices, nutrition and the establishment of the right dental hygiene. The last-mentioned needs to be a priority from infancy to adulthood as dental problems can turn into a threat for the overall health pretty fast. In Europe, severe gum diseases mostly develop in older generations and up to 40% of the European citizens aged 65 and older suffer from infections caused by dental calculus, and consequently tooth loss. However, even 1 out of 5 people between the ages 35-44 will also experience periodontal infections.

If you are looking for the right dental care products, head over to to learn more.



Are you ready for the new EU regulation against single use plastic items

EU regulation against single use plastics

  If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite - polystyrene cups. 

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission's Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters.

Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. For example many western countries and retailers' own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching. 

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle "reduce, reuse, recycle". That's why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law - it's a shared mission of manufacturers and consumers.

Nordics kids Probiotic toothpaste

Probiotics and their promising benefits to oral health

    What are probiotics? First, let’s define that. Probiotics are essentially microorganisms such as bacteria which are beneficial for you, especially for your digestive system. While bacteria are considered an enemy to the human body, there are a lot of harmless microorganisms whose presence can be highly beneficial to various functions in our organisms. It is estimated that there are 39-300 trillion bacteria existing in the human body, and the majority is linked to health benefits such as improved digestion, healthy skin, enhanced immune system, resulting in fewer chances of some diseases and weight loss.

 What are the types of probiotics? Most often, probiotics regard bacteria, but there are other types of microorganisms, such as yeasts that can be classified as probiotics. Lactobacillus and Bifidobacterium are two of the most common and effective probiotic bacterial strains. They can be found in supplements and foods prepared by bacterial fermentation. Examples of probiotic foods are yogurt, kefir, sauerkraut, kombucha, tempeh, and kimchi. All bacteria contain various strains which address a different human function, so medical expert guidance is advised to ensure the safe consumption of the right probiotic for each individual.

 Probiotics in oral care products

Traditionally, studies regarding the health benefits of probiotics were exclusive to the digestive system. However, the scientific breakthroughs of the last decade have revealed that probiotics can improve oral health as well.

Nordics’ Innovation

True to our promise towards innovative dental care, Nordics recently introduced a new toothpaste with the first processed probiotic dedicated to oral care, called SymReboot™ OC by Symrise. It is a COSMOS-approved ingredient, chosen for its effectiveness to promote a healthy microbiome and consequently enhance oral health. Its revolutionary benefits include:

Maintaining the oral cavity's natural defenses and promotes healthy microflora.

Enhancing gum health and strengthening the oral cavity barrier.

Protecting against toxic microorganisms and soothes the gums.

Having the capacity to be applied to a variety of oral care products, notably toothpaste, mouthwash, gum care, and lozenges.

 Our brand new Nordics Kids toothpaste Strawberry Splash Probiotic contains SymReboot™ OC probiotic, Xylitol and is also fluoride-free, making it safe for our little friends. It’s suitable for kids of all ages and recommended for young kids with sensitive teeth or those who simply look for the best care possible for their oral health.

Oral care probiotics include living and healthy microorganisms, identical to the beneficial ones naturally existing in the oral cavity. Their presence there aims to restore a healthy balance of the microbiome and prevent the bacteria buildup, which is known to cause damage to the teeth and gums. Specifically, when the probiotics enter the oral cavity, they attach to the aggregate of the existing bacteria. Then, they stick on the surface of the teeth and penetrate the gingival sulcus, which is the meeting point of the teeth and the gums. Their role encompasses minimizing the risk of pathogens, exacerbated by high-sugar and processed foods, and preventing dental plaque formation, other dental diseases such as gingivitis and periodontitis, and further, severe health issues.

 According to studies, the benefits of probiotics in oral health include:

 1)    Cavity and plaque prevention. Among the various types of bacteria in the oral cavity, there are some which are harmful. For example, Streptococcus mutans is one of them because it turns sugar into lactic acid, creating the ideal environment for plaque and tooth decay formation. A study conducted in 2016 revealed that a specific strain of a “good” bacteria called A12 can hinder the development of S. mutans and effectively prevent plaque buildup.

2)    Halitosis or bad breath elimination. Poor oral hygiene leads to bad breath due to the “bad” bacteria presence in the mouth and gut. It’s not considered a disease, but it is a discomfort which can reveal underlying dental infections and inflammations. Based on a study, the use of an antimicrobial mouthwash and supplements of the probiotic Streptococcus salivarius was 85% effective in reducing significantly the number of bacteria responsible for halitosis.

3) Oral disease treatment. The focus point of the first studies was the determination of the probiotics as an effective treatment in dental diseases like periodontitis and gingivitis. A specific strain from L. acidophilus successfully treated patients with various periodontal issues and this raised the interest for further research and examination of this particular bacteria type. Other probiotic strains have improved gum health by dramatically decreasing gum bleeding and inflammation. 

 The future of oral care probiotics

 The use of probiotics in dental care products has already shown great potential in maintaining excellent oral health. Oral probiotics can restore the balance of the beneficial bacteria in the mouth, which may diminish due to poor nutrition, bad habits like smoking, stress, medication, chronic illnesses, and other factors. Dental practitioners claim that the daily use of probiotic supplements or dental products, combined with routine prophylaxis and periodontal therapy, has the capacity to enhance the microbiome in your mouth.

The increasing trend towards preventive measures is fueled by both governments, in their effort to cut down healthcare costs, and consumers, in their desire to have more control over their health. Therefore, a lot of dental companies turn to new technology and innovative techniques to incorporate probiotic toothpaste, mouthwash, and other products for all ages and address consumers’ pain points such as sensitive teeth, irritated gums, and bad breath.


Recyclable tubes - a major step to sustainability

     There was one major ecological problem related to toothpaste tubes and that was that they are just not recyclable. That is due to the fine aluminum layer inside the plastic tube that protects the flavor from escaping during the long shelf-life of the product. The two types of materials are inseparable agglutinated to one another that dooms the annual use of 400M toothpaste tubes to lay in the landfills. 

That’s not all. The most common plastic materials in the oral care industry are extracted from fossils which are finite resources and the manufacturing process is, as we all know, very polluting. Petroleum quantities are diminishing with only 1/4th of the current consumption actually being provided through extraction. Growing consumer concerns and governmental legislation about plastic and waste are the tipping points that have to make companies reorganize their production.

     Being the innovators in the sector, Nordics turned the standard way of manufacturing toothpaste inside out. At the end of 2020, the company introduced its first toothpaste tube made entirely from bioplastic (polymerized sugar cane). Bio-plastics are using renewable plant-based resources like potatoes, vegetable fats, and oils, corn starch, cellulose from trees and straw.

Nordics uses 100% sugar cane for the production its toothpaste tubes. Sugar cane polyethylene has the same properties as petrochemical polyethylene which means that the preservation of the toothpaste flavor, moisture, density, and effects are securely shielded.

Another very important benefit of bio-based polymers is that they make a really low CO2 footprint. The reasons for this are 1) they prevent petrol extraction from the Earth, 2) sugar cane naturally sucks out large quantities of CO2 from the atmosphere. That is how the total set of greenhouse gas emissions caused by an organization, a product, or a person drastically decreases when using a daily product in bio-plastic packaging. The Brazilian chemicals group Braskem claims that using its method of producing polyethylene from sugar cane ethanol captures (removes from the environment) 2.15 tonnes of CO2 per tonne of Green Polyethylene produced. If the old bioplastic tubes are recycled, and consumers close the production circle, we are actually reversing the effect of Global warming due to greenhouse gases.

     Bio-plastic doesn’t necessarily mean that it is compostable or biodegradable. See the differences in the 3 general categories below:

  1. Bio-based/renewable and non-biodegradable plastic
  2. Bio-based/renewable and biodegradable plastic - Nordics toothpaste packaging falls under that category
  3. Fossil-based and biodegradable plastic

Bioplastic usage in toothpaste packaging is a very important step for a massive decrease in plastic waste ending up in landfills and oceans. Nordics are proud to have finally introduced the opportunity for creating a closed consumer cycle to the wider public. Ideally, when recycled, the material invested in the production of one packaging will relatively stay the same.

How to make your kids want to brush

Babies' first teeth usually erupt at around six months of age. From this point on, brushing the teeth becomes important. From the first milk tooth, they must be well cared for because this forms the basis for the children’s teeth being healthy and strong later on. However, making this palatable to children so that it does not become a hurdle every day can be quite tedious, as all mothers know. It often ends in drama when parents want to teach their kids thorough oral hygiene. But this doesn't have to be the case because there are valuable tips on how parents can teach their children to enjoy brushing their teeth, and thus make their own lifes easier.

Brushing tips — how to make your kids LOVE to brush their teeth

It makes a lot of sense to introduce a joint family tooth brushing after meals and to be the role model. This has a great motivating effect on kids. Parents now have the task of showing them that, just like washing and bathing the body, is part of hygiene. This works best when everyone brushes their teeth together and the parents explain to the child how to brush their teeth with a tasty toothpaste properly. Until school age, however, children need a “success check” and parents may need to brush again. But brushing teeth together makes it a habit or routine, so it doesn't end in screams every time it's “Will you please go brush your teeth?”. If parents make brushing teeth a regular ritual, they can prevent children from developing an aversion to it. Eventually, it will become completely natural for them.
The word “self” usually has a magical effect on children. Kids should therefore be allowed to choose their toothbrush, cup and natural toothpaste. Of course, the child likes a beautiful, colorful, self-selected toothbrush much better and so brushing teeth is twice as much fun. It is important to buy a special children's toothbrush because it has a small brush head as well as soft, rounded bristles. The same goes for the toothpaste. How about a natural toothpaste that is also tasty, but harmless at the same time? Adults usually favor a mint flavor, but this does not meet the taste of most children, more than that - it’s forbidden for children under 6 y.o.a.
Children have favorite songs. Why shouldn't they listen to them while brushing their teeth? The child will be thrilled to be able to brush to the rhythm of a lively song. In the best case, the song is two to three minutes long — once it's over, the child can rinse his or her mouth. Children are always ready for funny ideas. Sometimes it is hard to believe the effect such actions can have.

Gamify teeth brushing with a tasty toothpaste

Depending on age, different games can help. Using a flavored toothpaste paired with rhymes distract younger dental hygiene refusers, for example:

Brush, brush, brush your teeth, at least two times a day.
Cleaning, cleaning, cleaning, cleaning,
Fighting tooth decay.
Floss, floss, floss your teeth, every single day.
Gently, gently, gently, gently,
Whisking plaque away.
Rinse, rinse, rinse your teeth every single day.
Swishing, swishing, swishing, swishing,
Fighting tooth decay.

Or: give the teeth animal names (“Now we'll brush the mouse's teeth in front, and the bear's tooth is sticking out in the back”). To do this, turn on the favorite song or run an alarm clock so that brushing really takes two to three minutes.

With older children, parents could also have a contest: Who can clean the longest without spitting out? And if the family starts the caries battle together after meals, that is of course particularly motivating. Such activities will be helpful for the family cohesion also.
Nordics is dedicated to improving the oral health of big and small and will regularly bring free advice on how to make brushing teeth more fun for kids and turn it into a joyful affair. Stay tooned in our blog and social media.

What’s the origin, ethics and principles behind our products?

Nordics inspires change. In every way. Change in companies’ and consumers’ mentality, in the substances we take and give back to Nature, and change in the physical world around us. Our goal is to keep the Earth and humanity safe — without missing out on the best of quality ingredients. That’s why we wanted to tell you the story about Nordics’ ethical standards, and the origin and principle behind our products.

Our ethical standards 

Nordics was born from the idea of creating sustainable and amazing products for daily oral care. Ever since, our ethical standards have been leading our business. Upholding strong principles, not only in our direct business, but throughout our entire value chain, is fundamental to how Nordics operates.

Every person at Nordics has the core mindset to take care of people’s health while also taking care of our Planet. This makes our products more efficient and strengthens our reputation as a sustainable oral care brand.

We believe that the way a company does business is as important as the quality of its products. Our ethical standards Respect, Courage, Transparency, and Fairness serve as our compass for our daily acts.


Our business influences many people’s lives and our Planet. We show respect for every drop of water invested in the production of our stock, every ounce of raw material, and every millimeter of packaging. The respect in our business starts from the privilege of using Mother Nature’s gifts and goes to each moment of dedication of our employees and partners.


Nordics’ bravery to be different made us a rising star among dental care. We rose above the ocean of conventional toothpastes and stood up for our environment. Courage means risk-taking for a cause. We took the risk of largely investing in R&D, selling at a price point above average, because of the natural substances we use, and also looking different. Nordics broke the status quo of unorthodox ways in a conservative and stiff market as oral.


Because above all, being honest and trustworthy is the key to build a sustainable brand. Nordics is COSMOS Organic certified, and also vegan and cruelty-free. We go through these processes to give our consumers better transparency on our products to build a stronger connection.


We believe in treating everyone equally and tolerate and accept diversity. You can see this all around our social media and marketing communication. We also guarantee fairness in every part of our supply chain, meaning that everyone gets the fair value he deserves - our vendors, partners, and clients.

The origin of Nordics products  

All ingredients used in our products go through a strict process of quality supervision. We only use certified ingredients from boutique suppliers to maintain high standards and quality in our products. This of course leads to a higher cost for the ingredients we use but also helps to reduce our carbon footprint.

We don’t make compromises in quality and sustainability — and we mean it. If we can’t find a substance that stands to our standards, that means we simply don’t produce the product in mind. The extracts we use in our products are certified biological and raw materials. Furthermore, they are also vegan and cruelty-free.

Quality standard — COSMOS Organic

The COSMOS Standard is managed by the non-profit, international and independent association - the Brussels-based COSMOS Standard AISBL. COSMOS offers two signatures for cosmetic products, such as beauty and skin care products, or in our case oral hygiene products. COSMOS ORGANIC or COSMOS NATURAL always appears directly under the logo of the relevant certifier or association, so that the consumer recognizes that it is a well-known and trusted association or certifier. Furthermore, the label indicates the percentage of organic ingredients in the product.  This is the percentage organic of the total product, but since some products contain a lot of water and mineral ingredients that cannot be organic, the percentage organic minus these two ingredient categories is also indicated.

Nordics bio toothpastes are COSMOS Organic certified, and as such are committed to only use high-quality raw materials for our products. That means that at least 95% of the physically processed agro-ingredients have to be organic.

It has always been our mission to use Nordics to improve people's lives. That includes taking good care of the place we all call home. We don't have the answer to every question, but we are committed to making choices that benefit our customers, employees, and the environment — from the materials we use, to the manufacturer we work with, to the steps we take to bring our products to you.

Consumer behavior in pandemics

Our lives as we know them have undoubtedly changed, and we all know that the COVID-19 pandemics has brought serious changes to the economy. Not only that, but it has also changed consumer behavior:

The way people buy, what they buy, and the mindset in which they buy have changed forever. These changes have now been confirmed by several studies, which also show that the pandemic is likely to permanently alter consumer behavior and bring about lasting structural changes in the consumer goods industry and retail sector.

This means that the way companies present their products and communicate with their customers will also have to change. What specifically has changed on the consumer side as a result of the crisis?

Closeness, trust & more solidarity 

Closeness and trust form the breeding ground for more mindful, social consumption and enjoyment behavior even after the crisis. The new solidarity that developed during the pandemic will shape trade and consumption in the future. This is also because a new level of solidarity emerged during the crisis, a new, self-confident "we" culture.

People helped each other, went shopping for at-risk groups, sewed mouth masks at home, and companies temporarily produced disinfectants instead of alcoholic beverages or perfumes. The pandemic makes it unmistakably clear that people cannot fight the virus and its consequences alone, but only as part of a group, as part of a society. In the future, consumer culture will focus less on goods, and more on resonant relationships.

Digitalization makes consumption more human

Technological innovations, automation, artificial intelligence and digital tools have shown their strengths in the crisis situation. They have not distanced people from one another; on the contrary, they help to be close to one another even at a distance - and also to organize consumption. Supply chains have been optimized in a very short time, Click & Collect saves time when shopping, and bicycle couriers will continue to provide local and fast last-mile delivery. Many will not want to miss the convenience of ordering food and groceries online and having them delivered, even after the crisis.

Naturally, people are spending more time with their digital devices during the crisis, whether smartphones, laptops or tablets, but also smartwatches. They use more streaming services, play games and communicate more with their smart speakers. People are spending much more time on social media, country specifically to varying degrees but on average social media usage has increased by about 45% globally as a result of the crisis. To stay relevant and satisfy consumer expectations, Nordics has largely focused on social media to keep a close connection with its fans. We’re stressing on useful insights about oral health, ecological consciousness and product reviews, so everybody’s well informed from a credible source.

How pandemics change consumer behavior permanently 

The pandemic is expected to permanently change consumer behavior. It will also have a lasting structural impact on the consumer goods and retail industries. These are the findings of management consultants Accenture in a recent survey the company conducted among more than 3,000 consumers in 15 countries on five continents. The Accenture survey was conducted between April 2 and April 6. At the time, many countries had already called for people to stay home.

The study concludes that consumer buying priorities were changing rapidly. For example, respondents said they were buying more personal care and cleaning products, as well as canned and fresh foods, than they were two weeks earlier. At the same time, they would buy fewer fashion and beauty items as well as consumer electronics. Data shows that 45% are making more sustainable choices when shopping and are likely to continue to do so, so it’s essential for companies to start rethinking and create more sustainable solutions or alternatives for their products.

Nordics’ all about sustainability.  However, we don’t compromise the hygiene standards especially at those difficult times: our toothpastes have a seal at the front, so the procust stays sterile until its first opening. Nordics mouthwash has a safety cap that must be pressed and twisted to open, and in addition is covered with a plastic sleeve. Our toothbrushes are safely sealed in vacuum bags and put in a cardboard box. That’s way we ensure that the quality that is produced in our labs is delivered on the shelves.

Availability is more important than brand loyalty 

Product availability was the most important thing to consumers at the onset of the pandemic. Empty shelves and temporary stock shortages greatly affected brand loyalty. Many consumers tried a different brand or shopped at a different retailer during the crisis. People tend to buy more at the same time and build stocks, not only for food but also for oral hygiene products.

A McKinsey study found that more than 75% of consumers tried new brands, shopping locations or shopping methods during the pandemic. Value, availability and quality or organic products were the main factors for consumers to try a different brand.

This trend is not new: even before the crisis, studies noted the development that consumers are much less loyal to brands these days and are increasingly trying out new products. This trend is particularly evident among the younger generations, because they love to try new things. The crisis has only reinforced this development and the positive experiences consumers have had during this time will continue to negatively influence their loyalty to brands.

What will consumer behavior look like after the pandemic? 

We can see that the crisis has brought some changes in the behavior of consumers, in all aspects of buying behavior, emotional attitude, daily challenges and basic needs of consumers:

  • People spend substantially more time online: social networks, platforms, apps, web
  • Consumers prefer digital communications and interactions: whether with people or machines
  • Consumers will shop online more, happily in groups: social shopping
  • Customers are becoming less trustful to brands: brand loyalty is waning
  • Consumers values in change: people are shopping more consciously and thinking about what is essential and what is frivolous. They value sustainability, regionality and quality.

Consuming for the sake of consuming will therefore fade into the background in the future. The pandemic freed consumption to some extent from its compensatory component: The function of the act of buying as a kind of act of frustration, which one practices primarily to feel less lonely or to reward oneself, is increasingly becoming a discontinued model. At Nordics, we will continue to keep on cutting-edge and meet future consumer demands with sustainable, organic products.

Future trends in the oral care sector

Еven though the oral care market of consumer goods is one of the most conservative ones, there’s evidence of its progression. In fact, as a rule of thumb, industries that don’t adapt to technological development or new trends, are doomed to perish.




The first thing worth mentioning is that more “out-of-the-box” products are making their way to top positions on the retailer’s shelves. This wasn’t always the case. In fact, you could only find a non-fluoride toothpaste, or a mint-free one, in strictly specialized stores. In our opinion, this wasn’t solely led by the consumer trends but also by the manufacturer’s unwillingness for niche investment. That was the situation for several decades.


However, things are starting to change. The growth projection of the global oral care market is of a CAGR of 6.32% for the period 2020 - 2025, reported by Research and Markets. That growth is impacted mainly by big brand’s innovative products. Of course, heavy promotional actions have always been typical for this sector, and they will continue being a growth driver.

In value, the oral care market is estimated to reach USD 53.3 billion by 2025 staying at USD 45.8 billion in 2020, according to Markets and Markets. The sector is so traditional that even the COVID19 pandemic couldn’t jolt it.


Brands should help clients pick up trends like clean formulas, alternative anti-caries or whitening ingredients, natural flavors, innovative packaging, or formats of products (ex. zero-waste toothpaste tablets or dental floss). Trendy products with poor distribution or compromise in quality (not quite bio, not quite zero-waste) put a barrier between market and consumer development. In short, lack of customer awareness about R&D and innovations prevent the growth rate.


Toothpaste is KING


Toothpaste is actually one of the consumer goods with the highest penetration (about 80% on average). This is determined by the globally spread dental decay due to food quality, hereditary factors, poor eating habits, and more. Brushing with toothpaste is still the No.1 way to take care of our oral health. A rise in popularity for herbal oral products is driving the global toothpaste market, along with premiumization, and offerings of specialized solutions (Research and Markets).


The “BIG 4”


Conservative as it is, the oral care sector has a group of leaders that’s been here for a while. You can easily spot exactly who they are if you’re strolling down the isles in the supermarkets of the Americas, Asia, Europe, and Australia. Yes, you got it right. Those are Colgate, Elmex (Colgate-Palmolive), Oral-B (Procter & Gamble), Signal, Pepsodent (Unilever PLC) Aquafresh, Sensodyne, and Parodontax (GlaxoSmithKline PLC). The “Big 4” is here to stay and we don’t expect significant shifts soon.

However, all hope is not lost, especially for smaller regional players that make specialized products. A winning strategy is to address specific dental problems like gum disease, hyper-sensitivity, periodontitis, or halitosis. That’s how tinier brands became established in their local markets and can expand abroad.




Remember, the oral care market is marked by brutal price wars that could be led for years by the “Big 4”. So if you’re a toddler in the sector or still considering your entry plan your best chances are of presenting a product of superb quality dealing with specific dental issues and that has a taste that would be adored.

Are you ready for the EU regulation against single use plastic?

If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite - polystyrene cups.

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission's Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters. Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash plastic bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. Many Western countries and retailers' own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching.

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle "reduce, reuse, recycle". That's why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law - it's a shared mission of manufacturers and consumers.

What are the forbidden substances in Nordics toothpastes and why we want to be FREE of them?

We know that if you’re reading this article you're not the mainstream shopper looking for a bargain in the drugstore. Well, it’s hard to step out of the shopping stereotypic behavior. The markets around the world are flooded with goods striving to deliver low prices and better margins that often come along with compromised quality. 

We, at Nordics, aim to create better opportunities for everybody to reach and buy high quality, clean label oral care products. That’s why we just said “No” to some of the most used cosmetic ingredients and took the long, but far more satisfying road of clean labels. 

But what exactly is a "clean label"? This means that you won’t find “parabens, SLS, PEGs, synthetic flavors & colorants, preservatives, sugar or soy”, written anywhere on our packaging.  The reason we don’t fancy those substances is simple: they have controversial effects on the human body. Even though they do wonderfully for producing a cheap, foamy, strong-flavored toothpaste with a long expiry period, we couldn’t be tempted into going that direction. Our values are superior, and we believe that well-being, safety and sustainability are better than simple good looks?

Parabens. These types of preservatives have been used for decades around the world. However, some 15 years ago, it was up against convictions that they might cause breast cancer. This was followed by a controversial discussion and at the end, parabens were marked as “generally safe". Then, and in fact, now, parabens are widely spread around the cosmetic industry, as “The World Counts” estimates. That's the key moment. Nowadays parabens are all over your cosmetic box and bathroom shelves and they begin to accumulate. Research shows that parabens have a direct relation to skin irritation, allergies, and dermatitis in children. Furthermore, there is data that preservatives hide health risks, and as scientists (Schnuch et al.) noted in 2011, “Preservatives are still important contact allergens. The introduction of new preservatives should consider the specific characteristics of occupational and of nonoccupational (cosmetic, household) exposure, and preventive measures should aim equally at both areas”. 

That is why we conserve our products with natural preservatives that are harmless to our body and nature and ensure long shelf life.

SLS or Sodium Lauryl Sulfate.  This additive is used as a surfactant to create big and fluffy foam in cosmetic products. As we all know, foam washes away impurities, and also SLS is believed to have a mild antibacterial effect.
So far so good.
Looking at the other side, in vitro tests show that SLS slows gum healing. SLS is also an irritant that could be unpleasant for more sensitive people. In spite of this, our research shows that a fair share of users just cannot think of toothpaste without thick rich foam. That’s why Nordics portfolio offers both toothpastes containing SLS and ones using a bio-based foaming agent (Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate)

Propylene Glycol is a synthetic substance that is used in various industries, including cosmetics. Speaking about oral care, its function is to smoothen and soften the base of the toothpaste. Even though propylene glycol makes the toothpaste strip on your brush look shiny, its relation to allergies and contact dermatitis is well-documented. Also, the propylene glycol (PG) that is used in oral care products is toxic, as are other ingredients on our “forbidden” list. Even though its toxicity is low and propylene glycol is “Generally recognized as safe” by the United States Food and Drug Administration, it’s not something we want on our labels or in our customer’s mouths.

Synthetic flavors and colors are designed to recreate natural tastes and smells since extracting essential oils is expensive, time-consuming, and laborious. You would guess that the lower price plays the main role in manufacturers' decision-making. That’s far from surprising since using a purely natural scent is exclusive and even boutique practice. To continue the moral discussion, there is scientific evidence that synthetic food colorants are connected to attention-deficit/hyperactivity disorder (ADHD). Furthermore, the toxic effect of synthetic food colorants is visible in the deviations of a number of health indicators, such as blood cell quantity, hemoglobin levels, bilirubin and total protein.
Well, Nordics standards cannot allow such a thing at any cost. Our appealing tastes and crispy freshness come from 100% natural flavors. 

Sugar. The words “sugar” and “oral health” lay at the two opposite ends of one semantic line, but "sweet" and “oral health” go together just fine. We’ve used the perfect sweetener that not only pleases the palates but also protects the enamel from decay. Our favorite natural ingredient that has the sweetness of sugar – xylitol. It’s truly a gift from mother nature’s raspberries, oranges, corncobs, and mostly in birch tree barks.

Oral care is a huge market and you can swim in a variety of different mint tastes or color stripes. Nordics is devoted to making a well-being impact that goes beyond human-being. The essence of rejecting popular cosmetics substances and carefully selecting the ones we cherish, is a challenging and nerve-wracking process, indeed. The result, in the end, is what’s paying off and that is a healthier smile for a healthier Planet. 


Thinking about New Year's Resolutions? How about doing more for the Planet?

This article is not meant to review or analyze everything that 2020 brought to the table, because maybe a whole book won’t be enough for that. All we’re going to say is that we’re most grateful for the direct and immediate lessons that our Planet has shown to humanity. 

We were taught how we faint before the power of Nature, and how mighty Her healing powers are! Just in weeks, right before our eyes, we saw waters clear up, city air becoming breathable again, wild animals calmly returning to their natural habitats, and even an Ozone hole shrinking! We cannot express our awe and love towards those outcomes, and we are more inspired to continue working for Global sustainability and waste reduction. You could call that our New Years’ Resolution. We’d love to share some easy-to-follow nature-caring tips with you.

1. Take a well-informed decision when choosing a brand

Everytime you choose to buy a certain brand you’re actually sponsoring it. This sends the brand the message that it’s doing a great job and you’d like it to produce more. Last but not least, you’re also enabling that company to grow, giving it your money. Take the role of a sponsor and buy only from the companies that you truly support. Choosing a local brand stimulates a small business that’s probably producing outstanding value and boutique quality. Also, buying local dramatically shortens the money and resources spent on transportation, infrastructure, and administrative staff. All of this is calculated on your account in the end. 

2. Reuse, Reduce, Recycle

Actually, this is a “back to basics” advice. Our ancestors didn’t nearly produce any waste because they were making full use of the products they could get. All of that was because of scarce resources. Now, we’re choking in the overwhelming variety of cheap goods. You’d be surprised with the uses of old packaging. You could make screws, nuts, and nails boxes from used cosmetic containers. The same application goes to jewelry or make-up storage. Find many DIY ideas for home and garden here. 

Reducing your consumption of FMCG can often be healthy and money-saving. The tricky part is that this is entirely up to your awareness and will. Just think of how much food, cosmetics, and all kinds of items you currently have in your fridge, cosmetic shelf, or bathroom. You obviously didn’t need those. We propose the following 3 easy steps to consciously reduce your unnecessary consumption. 

Analyze - carefully review the products in your fridge and home that have been lying around unused for some time. Obviously, this was a poor buying decision and you should memorize those items and the exact thoughts and feelings that made you buy them in the first place.

Plan - Plan the food and goods that you’ll actually use during the next few days. Don’t store. Supermarkets aren’t going anywhere. Even if you incidentally need something, it’s easy to quickly jump to the local store. That’s how you’ll always eat fresh food, save money and gasoline.. 

Control - The manufactured goods offer us lure and temptation. That’s probably how you’ve ended up with those unused items in the beginning. This is where discipline has to kick in. Don’t be impulsive but be wise. That’s what we’re teaching the little ones, so we should be leading the example. 

3. Get yourself a beautiful reusable cup, bottle, and food box

The options are plenty. You can choose from a variety of materials - rubber, metal, glass, or even plastic. Once, there was actually no bottled water in the stores. We all brought one from home or drank from public fountains. We promise you’ll fall in love with the cute reusable cups. Be cool and hand your personal one to the bartender. 

When you have a food box it gives you the liberty of buying in bulk from the supermarket. Remember the trillions of small plastic bags that are impossible to recycle? You really don’t need them if you bring jars or other storing utensils when shopping. See how Samanta does it!

4. Turn off the water while brushing, shaving, and shampooing your hair

These bad habits cost our Planet precious water that we pay to our provider at the end of each month. Remember that in the majority of places tab water is drinking water. Would you just pour our bottled water into the gutter? Well, it’s basically the same but without the plastic. A curious fact is that even though the Earth is the blue planet, only 0,5% of its water is available freshwater. What a perspective, huh?

We’re heading into the new year with those 5 eco-friendly tips and we’ll be delighted if you could share yours on our Facebook page. Stay safe.

What is the difference between "bio", "organic", "eco", "vegan" and "vegetarian" product?

Hello to all environmentally cautious shoppers and the ones who want to be so. We understand that mere goodwill is not enough to transform user behavior into a more mindful and resource-saving one.
Information is the key. Not just any information but credible one, that originates from respected sources. An "eco-friendly" user becomes such when he educates himself through carefully reading the labels and not just jumping in any pseudo-natural trend. Nowadays, marketing techniques like packaging design, brand names, or claims can be, to say the least, misleading. That's why we wanted to shed light on some of the most frequently used terms in the industry of natural cosmetics.

1. ECO

While strolling around the supermarket isles, we can see the word “eco” popping up from every other product label, whether it is bags, car accessories, bottled water, or shoes. That's because using this word has no explicit legal regulation and a manufacturer can claim it based on his interpretation or desire to sound more natural.
In fact “eco” should refer to something that is ecological and sustainable, whether is the product itself, the impact on the environment or anything else. The term “eco” should bring more of a moral value than a physical characteristic. Our honest advice is to think for a moment when you see that something is “eco” and decide for yourself if you want to be associated with it.


Claiming “natural” in cosmetics is better regulated than claiming “eco”, however there’s a lack of a universal definition or harmonized standard, as the European Commission suggests Generally, natural products are expected to be made of natural plant, mineral or animal-related substances. The guidelines of the Council of Europe define a 'natural cosmetic' as a product consisting of natural substances of botanical, mineral or animal origin, exclusively obtained through physical, microbiological or enzymatic methods, with certain exceptions for fragrances and preservatives.


Let’s see what’s the case with claiming “bio”. Let's first say that "bio" and "organic" are two different words for one and the same thing. Thankfully, one cannot simply print those on his label or promote them around in ads. Bioproducts have to be certified by a registered third party that strictly examines the applicant product, the origin of raw materials, and their documentation. Also, a company has to pay to receive a bio certificate after it has proven the actual usage of biomaterials in the products' recipe. Having a bio certification is the actual filter for evaluating a real eco-friendly brand from a sham.


There are several bio stamps that you should be on the lookout for.


 ECO CERT COSMOS ORGANIC is the highest level of bio certification one can get. It includes several high standards such as all ingredients being from natural origin, at least 95% of the plants the product contains to be organic, absence of petrochemical ingredients, recyclable packaging, and more. That is why Nordics chose this particular certification for its organic line of toothpastes.


This certificate is called “Organic Agriculture Europe” and it’s created for agricultural raw materials and food products. The certified food has a long checklist to cover with requirements such as conservation of soil fertility, respect of natural cycles and animal welfare, and absence of the use of chemical and synthetic products. This sign also means that the food or raw material is compliant with the EU organic regulation EC 834/2007.


This is the certification for the US, proving that your personal care products, food, crops, or livestock are organic. This stamp is regulated by USDA (US Department of Agriculture) and can be granted only by an approved certifying agency that audits the company regularly. Here again, a strict list of requirements needs to be covered.  For example, for can see USDA’s full list of banned and allowed substances in organic crop and livestock production.


FSC stands for Forest Stewardship Council® and this is a certificate of Responsible forest management. FSC follows 10 principles and 70 criteria by which it manages the certified forests. These include legislation compatibility, supporting ingenious people's rights, enhancing the well-being of local communities, and preserving the ecosystems. We're introducing this important certificate because an organic product is merely satisfying without an environmentally-friendly packaging.


Now that we’ve covered how to easily recognize an actual organic product, we want to give the facts about “vegan” and “vegetarian” in the context of cosmetics. 

Vegan cosmetics (or 100% Vegan) are the ones that don’t contain any animal-related ingredients such as carmine (food colorant), gelatin, honey, beeswax, lanolin (wool wax), snail extract, pearl powder (enamel whitening agent), and the list goes on. This is another claim that's not thoroughly regulated by official authorities, so basically, anybody can put it on his packaging depending on his understanding.
We want to be honest with our customers and to make them feel safe about the ingredients in our products and this is why we partner with one of the biggest and more respected vegan organisations - The Vegan Society UK. They perform a very strict audit on every product and if it covers their standard, it could be labeled as 100% vegan.

Vegetarian cosmetic products exclude animal ingredients but can contain animal by-products that don't affect the animal wellbeing such as colostrum or egg extract.

The idea behind this is that if your consumer credo is that killing animals for fur or food is wrong, then it should be the same for every product.

Well, those are the basics in recognizing true from false, vegan from vegetarian. We hope that we've pitched in your knowledge and contributed to a more informed choice next time.