4 Must-Have Oral Care Products by Nordics

These 4 Nordics basics will elevate your daily dental routine for your entire family! We've selected the 4 essential oral care products for impeccable hygiene of your family.

Did you know you’re likely to have an oral health condition you might not even be aware of? Dental problems are easy to ignore and not addressed immediately because they are not visible and don’t always cause pain or discomfort. However, there are plenty of studies which link poor hygiene to various major health issues such as heart disease, stroke, diabetes, osteoporosis and Alzheimer’s.

According to reports by WHO, oral diseases affect half of the world’s population, and 530 million of them are children with infections in their primary teeth. Most of these oral health conditions are highly preventable with the appropriate dental care products and frequent dental treatments. We at Nordics are in the business of making your smile even brighter and healthier with an alternative twist! This blog is dedicated to the 4 Nordics basics for healthier and stronger teeth for adults and children!

Nordics Premium Toothbrushes

For Adults

Choosing the right toothbrush is the first oral care product that will determine your personal oral hygiene. The Nordics adult premium toothbrush, available in 3 colors, blue, green and purple, is the ideal combination of expert dental quality and sustainability. What actually makes it different from the common manual and electric toothbrushes is the meticulousness and innovation behind the design. The ergonomic handle is made of PLA, a type of recyclable bio-plastic and the highest quality DuPont nylon is used for the filaments. The small and compact toothbrush head consists of 6580 really fine bristles, which ensure thorough cleaning every time you brush your teeth. While most typical toothbrushes have around 2000 bristles, Nordics premium toothbrushes are three times as effective and as eco-friendly as they can get, thanks to the biodegradable overall packaging. Expert teeth brushing is guaranteed!

For Kids

As for our little friends, the Nordics Kids Bamboo toothbrush is also available in 3 colors, blue, yellow, and pink. Loyal to the zero-waste lifestyle, this toothbrush is made of a fast-growing type of bamboo called MOSO. This type grows incredibly fast, and does not lead to deforestation. Thanks to the materials, the handle is biodegradable and the bristles are of the highest quality nylon and they are BPA free. BPA is a chemical found in many commercial goods such as toothbrushes and used to enhance the structure and duration of plastics, but it is considered highly toxic and can potentially disrupt your hormone functions. Eliminating controversial materials with safe and sustainable ones for adults and kids is of vital importance to the Nordics team.

 

Nordics Premium Toothpastes

Oral Care For Adults

We guarantee your morning breath will be as fresh as it can get thanks to  Nordics' latest toothpaste! The brand new Natural toothpaste Nordics Morning Fresh with coconut oil and mint offers complete care, ensuring protection from bacteria buildup, cavity formations, and other gingival infections. The combination of the two natural ingredients makes it ideal for everyday use. Coconut oil has been a big part of effective oral practices for thousands of years for its antibacterial properties and the prevention of halitosis, meaning bad breath. The mint oil prevents bacteria overgrowth, which can lead to gingival and periodontal diseases and infections, and at the same time, leaves you with a refreshing sensation and minty breath. It also has aloe extract for gum protection, xylitol, and purely organic ingredients which do not harm you or the environment. Its unique flavor is nothing like you have seen before!

Oral Care For Kids

Dentists recommend a dental care routine from a very early stage in a child’s life, to avoid painful complications with their teeth growth. Nordics Brand New Kids Strawberry Splash toothpaste with the Probiotic SymReboot OC is the latest premium product designed for our little friends. The SymReboot OC is one of the three active ingredients and the first processed probiotic dedicated to oral care. It promotes the healthy microbiome, the enhancement of the oral cavity’s natural defenses, and the gums. The other two active ingredients, xylitol, and calcium lactate, have anti-cavity properties and help improve bone strength. It is highly recommended for children of all ages, but specifically for those with sensitive teeth and in need of the best care possible.

Conclusion

Proper tooth brushing with the right oral care products is the first move toward coping with the global dental crisis. Recently, the global health agenda puts an emphasis on oral health conditions, by improving access to dental care. We are proud to be part of this global movement and raise awareness of sustainability and health matters. Through our environmental-friendly approach and focus on innovation, Nordics offers premium dental care for adults and children. Learn more about the Nordics here.

 

Sources:

https://www.webmd.com/oral-health/features/what-your-dental-health-says-about-you

https://www.healthline.com/nutrition/what-is-bpa#risk

https://www.symrise.com/newsroom/article/symrise-launches-symrebootTM-oc-its-first-processed-probiotic-dedicated-to-oral-care/

 


How to Keep Your Kids Teeth Healthy

If you believe that “baby teeth don’t really matter”, or “they don’t need to start brushing their kids teeth until they have a full set”, you couldn’t be more wrong! 

Oral Health Statistics

Did you know 1 out of 5 children in the US has a decayed tooth, which goes untreated in their early life? Cavities and other highly preventable oral diseases affect more than half of the world’s population. Surprisingly, the most affected seem to be people in developed countries, who have access to dental care facilities, products, and adequate income to invest in their health. According to official reports by the World Health Organization, more than half a billion children worldwide suffer from tooth decay in their primary teeth. The main factor leading to statistics like this is the lack of an established dental care routine from the very start.

 

Understandably, oral care is the number one ranked topic on dental message boards and forums. Oral health has been linked to not only overall physical wellness but also mental well-being and quality of social life.

Dental Care Tips for Kids Teeth

One of the best ways parents can help ensure their children have healthy oral habits is to teach them good oral care from an early age. If you're looking for tips on oral hygiene for kids, here are five easy methods that will help establish excellent oral care as part of your child's daily routine.

Tip #1: Put your kid in charge

If you've ever tried brushing your teeth while someone else brushes theirs at the same time, you know it almost never works. Kids don't like it when mom and dad try to boss them around, so let your children brush their own teeth for at least part of the time. Doing so makes oral care feel more like a game than a chore, and if you're lucky, your children will teach themselves good oral hygiene habits because they want to be rewarded with praise from parents and friends. Nordics baby toothbrush has a chewable handle so you can leave them playing around with it or soothe their gums with the cool food-grade silicon handle.

Tip #2: Brush together

Some kids learn well by seeing what others do; in this case, showing is better than telling. If you've got a budding oral health enthusiast on your hands who wants to brush his or her teeth as soon as they come out of the bathroom, make it a family affair. Turn brushing into an event instead of something that's done quickly in secret. Our baby set will help you with that. The exact time and frequency of the oral care routine aren't as important as making it a consistent, positive experience. If possible, brush your teeth at the same time every day. For convenience's sake, try brushing after dinner or before bedtime to establish oral care as part of a daily routine.

Tip #3: It's okay if their pearly whites aren't perfect

If you want your children to learn oral hygiene, don't panic if their teeth develop cavities or they get dental work done. It may be hard for you as a parent to see your kids in pain, but it's not helpful to make oral care an 'all-or-nothing' battle. Instead, approach oral care as a series of small goals. Let your children brush once or twice daily while you supervise and reward them generously when they've done well. If oral care is fun for your kid and not something to dread, they'll be more likely to want to continue their healthy oral habits into adulthood.

Tip #4: Don’t skip the dentist!

Although oral care is important for preventing cavities, oral health doesn't stop there. Brushing teeth twice a day only gets rid of the plaque build-up on your children's teeth' surface. But gum disease can result from any number of oral maladies if it isn't treated. So, make sure to take your child to the dentist regularly even if their oral habits are perfect.

Tip #5: Teach the importance of oral care for kids' teeth

As you teach your kids how to brush their teeth and practice oral care every day, make sure they understand why it's an important habit to develop. While you need to monitor them to ensure they don’t neglect their dental care routine and don’t binge on sugary snacks, oral care should be a way to show your children how much you care about them. You shouldn’t make oral hygiene into something positive and negative by punishing kids for not taking good care of their teeth.

Bonus tip: Ditch the pacifier!

Pacifiers are essential during the first months of your newborn’s life. However, if used for a long period of time, it can cause problems in the teeth development and alignment. It can negatively affect how the primary teeth are aligned and even impact the jaw alignment. Also, pacifiers can cause changes in the roof of the mouth because of the constant contact. If you dip your baby's pacifier in sugar or honey, the chances of tooth decay and plaque buildup are extremely high. So the earlier you find another way to comfort your baby and take away the pacifier, the better chances for straight and healthy teeth they have.

Sources:

https://www.cdc.gov/oralhealth/basics/childrens-oral-health/index.html

https://www.who.int/news-room/fact-sheets/detail/oral-health


Dental Influencers to Follow in 2022

It’s not uncommon to see influencers from every industry on social media. So, seeing dental professionals sharing content about their work and on dental health topics doesn’t come as a surprise.

 In a world where marketing is becoming increasingly digital, there are a growing number of online personalities who have turned their love for dental health into a lucrative career. These individuals use their social media accounts to share updates on the latest happening in the dental industry and provide information about different topics related to dental hygiene. In this article, we look at 10 of these individuals.

The following list consists of dental influencers to follow in 2022 and a few facts about their professional background as well as their social media activity.

10 Dental Influencers You Should Know

  1. Dr. Jason M. Auerbach , also known as Blood Tooth Guy (@bloodtoothguy) has a following of 175,000 followers on Instagram. He is a certified Oral and Maxillofacial Surgeon and his social media content mainly focuses on oral surgery. He gained this massive following because he shares educational videos of his dental surgeries. If you don’t mind bloody, up-close teeth, he is your guy!
  2. Dr Teeth is a dental professionals’ hub with a YouTube channel with over 192,000 subscribers. The founder of this dental academy is Dr. Hina Malik, who shares simplified animated dental tutorials, covering topics such as oral diseases and sharing footage of dental treatments.
  3. Dr. Helen Mo, also known as Dentist Mom has a whopping 236,000 Instagram followers. She mainly shares content about baby teeth care using mostly infographics and graphics. Her target audience is primarily parents, but other dental professionals follow her and trust her expertise in pedodontics.

4. Richard Chwalek is a digital marketing expert specializing in the dentistry niche. His social media content is targeted to dental professionals who want to learn about digital marketing and grow their businesses online. His website is called “Niche Dental” and his main social media platform is Twitter, where he mostly shares the latest dental industry news and digital marketing tips.

5. Gary TaKacs, also known as Thriving Dentist has created a following across many social media platforms such as Twitter, Instagram, Facebook, Pinterest. He shares financial and professional tips on how dentists can grow their practice on his Podcast as well. With over 400 Podcast episodes, he is rightfully considered the “Godfather of Dental Podcasting”.

6. Dr. Thomas P. Connelly also known as the Father of Diamond Dentistry is another dental professional based in New York. He often writes blogs about dental trends and dentistry news in Huffington Post. He is also very active on social media and has a massive following of over 212,000 followers on Instagram.

7. Hack Dentistry is a dental education platform which shares informative tips in a fun way to dental students. The founder Dr.Sanketh Sharathkumar created this platform to provide an alternative and more effective solution to classroom learning and make it accessible to dental students around the world. His main social media platform is Youtube, where he shares animated and short videos to explain oral pathology terms.

8. Ann Marie Gorczyca, DMD, MPH, MS is a prominent clinical orthodontist with a 25-year career. She has been a professor in some of the biggest universities in the US and an author of the book titled “It All Starts With Marketing”. Her extensive knowledge in multiple areas has enabled her to share her advice on dental practice development, customer relationships, and dental management across her thousands of followers. Her social media presence extends to various platforms such as Twitter, Youtube, and Instagram.

9. Dr. Rhona Eskander is a London-based dentist with multiple awards and a massive social media following. One of the Internet’s best-known dentists, her behind-the-scenes content and down-to-earth approach made her a media favorite with over 100,000 Instagram followers. A young female trailblazer in a male-dominant industry you should follow!

10. Dr Milad Shadrooh, also known as the Singing Dentist, is on a mission to change people’s minds about a visit to the dentist’s office. He gained a huge social media following thanks to his viral videos. His entertaining yet informative dental-related parodies of popular songs has grabbed the audience's attention, and that led to his brand. He’s living proof that dentists can be fun!

 

Dental health can be very easily promoted through social media, as it is quite accessible and the subject is relatable. More dental professionals turn to social media promotion, especially after the consecutive lockdowns because of the pandemic. There are many popular dental influencers on social media who have a large following, and a lot more will follow their lead to promote oral health, raise awareness about dental diseases and educate people on preventive measures. 


How to Get Rid of Bad Breath with Nordics

Bad breath is old news with Nordics!

Bad breath: A globally common concern

Everyone can experience bad breath, also known as halitosis, especially in the morning or after meals and drinks. It is considered the third most important reason people seek dental care or treatments, after tooth decay and gum disease. Even though we cannot be aware of our own breath, it is more evident in the people around us. Based on a survey, about 1 out of 5 people have a self-perception of their bad breath, whereas almost 8 out of 10 tend to notice others with bad breath.

 What is halitosis exactly? The name derives from the old Latin word meaning “bad breath”. According to the scientific definition of halitosis, it refers to an oral problem whose major symptom is bad-smelling breath. It is highly preventable once the cause of it is found, and a highly common oral condition, as it affects 1 out of 4 people globally. There are a few possible causes for bad breath, but the most common one is poor oral hygiene.

What causes bad breath?

Most people claim that the culprit of the foul smell is the bacteria living in the oral cavity. However, it can be the food residue stuck in between the teeth, which the bacteria break down and release sulfur compounds. Other foods such as onion and garlic can also leave an unpleasant smell in the mouth. Once the digestion is complete, their breakdown products reach the lungs, through the blood, where they can affect the breath.

Here are a few more potential causes for bad breath:

 

  1. Smoking. Tobacco causes a characteristic stale scent which is caused by the cigarette smoke lingering in the mouth and throat. The chemical compounds, released in the oral cavity, mix with the saliva and result in bad breath. Smoking also increases the chances of gum diseases, where bad breath is a major symptom.
  2. Dry mouth. Dry mouth or xerostomia is another oral condition that can cause bad breath. Saliva production helps remove food particles from the oral cavity. So when the mouth is dry, either naturally or because of a disease, bad breath is likely to occur.
  3. Crash diets. Dietary plans such as low-carb diets and fasting can produce halitosis due to the breakdown of the fat. The chemicals, which are produced during the breakdown, are called ketones and they have a strong smell that lingers in the mouth.
  4. Drugs. There are some medications that can inhibit saliva production, which results in dry mouth and therefore bad breath. Other medications can produce malodor as they break down and release chemicals in the breath, such as chemotherapy chemicals, tranquilizers, and even vitamin supplements in large doses.
  5. Nose, mouth, or throat health conditions. There are some small bacteria formed on the tonsils which produce halitosis. Also, infections in the nasal cavity can cause bad breath.
  6. Diseases. Metabolic diseases, cancer, liver failure, and gastroesophageal reflux disease can result in halitosis, because of the chemicals that are produced.

Nordics vs bad breath

It is often a source of psychological distress, but proper dental hygiene and healthier habits can fight it. Here are a few recommended Nordics essentials to get rid of bad breath simply in the comfort of your home:

 

#1: Morning Fresh toothpaste. Our new Nordics Morning Fresh toothpaste with coconut oil and mint is perfect for your morning routine. The combination of these two natural ingredients ensures complete protection from bacteria buildup, gum irritation, and halitosis. Mint has been used to fight off malodor since ancient times and is synonymous with fresh breath, so it is exactly what you need to have a fresh breath all day.

 

#2: Premium toothbrush. Our newest Premium Toothbrushes are equipped with 6580 bristles, making them three times more effective than the regular ones. The small heads ensure deep cleaning in every nook and cranny, so you are left with a fresh sensation with every brush. On top of the benefits in your dental care routine, the Nordics Premium toothbrush is made of recyclable bio-plastic and high-quality Dupont nylon, and the packaging is biodegradable, highlighting our sustainable approach.

 

#3: Dental floss. Our Nordics Dental Floss with Mint should be the second most important part of your dental care routine. It can successfully remove food particles that could not be removed by the toothbrush and protect the teeth and gum

 

#4: Mouthwash Soothing Fresh. Our Nordics Soothing Fresh Mint mouthwash completes the essentials for your daily dental hygiene routine. Thanks to the mint extract, it prevents bad breath, offering a fresh minty sensation both in the morning and night and protecting you 24/7. 

 Conclusion

 Although bad breath is not considered a dental emergency, it can be embarrassing. If you’re suffering from this condition and would like to learn more about some of the ways to fight bad breath now, then make sure you check out Nordics products here. There are a number of premium dental products that will help you eliminate malodor, and elevate your dental hygiene all while choosing sustainability.

Sources:

https://www.health.harvard.edu/blog/bad-breath-what-causes-it-and-what-to-do-about-it-2019012115803#:~:text=Almost%20everyone%20experiences%20bad%20breath,some%20sort%20of%20bad%20breath.

 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5457280/#:~:text=Self%2Dperception%20of%20halitosis%20was,the%20primary%20source%20of%20halitosis.

 https://www.medicalnewstoday.com/articles/166636


Nordics Innovation Lab

Welcome to Nordics Innovation Lab!

"Nordics" Mean Innovative Dental Care

We created Nordics to provide premium dental care with a sustainable and innovative approach in mind. If you have ever purchased a Nordics product, you must have witnessed that there is something different from the other oral care brands, which are available in the market. Nordics became a pioneer in the industry of organic care, setting an example with innovative ingredients and techniques. The clean label is a true indicator of it, and it is evident in every part of our business. 

Why Innovation Matters

The evolution of the dental industry throughout history has shaped our everyday lives in more ways that the young generations cannot comprehend. Oral care at home nowadays looks completely different from what it did even 50 years ago. This is mostly thanks to the technological advancements that disrupted the dental sector, among other medical fields.

What used to be a very painful dentist appointment now is a much more efficient and comfortable experience. The oral care products that people use at home cover most of their everyday needs in terms of protection and prevention of oral diseases. Let’s take toothpaste, for example. The first ever toothpaste recipe, documented in Egypt back in 4,000 BC, contained rock salt, dried flowers, pepper, ash from ox hooves, and burnt eggshells. The next version came to a lot later, in the 1700s, when people used stale toast, turned it into powder, and used it to scrub the food residue from their teeth. Let’s keep in mind that the toothpaste version, which is the most similar to the one we use nowadays, started getting mass-produced towards the end of the 19th century. 

Introducing Nordics Innovation Lab

The scientific team behind the Nordics oral care products has introduced various ingredients and techniques and continues to push the boundaries with every new product. A few examples include the use of the processed probiotic dedicated to oral care called  SymReboot™ OC by Symrise, toothpaste tubes made of sugar cane, and bottles made of rPET, a type of recycled plastic.

These innovative approaches are only a few of the steps Nordics has taken to provide eco-friendly and high-quality dental care products and distribute them to global consumers who share the same values.

Here are a few of the ingredients that inspired the new column: Nordics Innovation Lab.

 

  1. Hydrated Silica is a hydrated form of silicon dioxide, the second most abundant mineral of the crust of the Earth. The natural form of silica is crystal and when added to dental products after specific processes, it provides the abrasive element to effectively clean the surface of the teeth and prevent plaque formation. It can also help eliminate stains, making it a useful ingredient in whitening toothpaste as well. The Food and Drug Administration (FDA) considers it a safe-to-use substance, listing it as a Generally Recognized As Safe (GRAS). Since it is derived from an abundant material, it is a renewable natural source people can use with confidence.
  2.   Zinc Citrate is an odorless, slightly soluble in water substance and the result of the neutralization of citric acid using a high-purity zinc source. Its benefits in oral care include antibacterial and anti-inflammatory properties, and the ability to prevent or eliminate tartar and plaque buildup. Zinc salts such as zinc citrate are considered safe and it is also listed as Generally Recognized As Safe (GRAS) by the FDA.
  3.   Xanthan gum is another FDA-approved food additive, also present in dental care products. It is a thickening and stabilizing agent and can be found in toothpaste. Its addition helps protect the enamel and may even be useful for people who suffer from dry mouth, as it encourages saliva production.
  4.   Glycerin also known as glycerol is a colorless and odorless liquid mostly used in cosmetics, and derived from vegetable oils or animal fats. It is also used in foods and beverages because of many reasons. For instance, it can be added to products for sweetness, moisture retention, softness or smoothness, sugar crystallization prevention, and volume and texture. Specifically, the addition of glycerin to dental products such as toothpaste provides sweetness, a pleasant texture, and body and moisture. According to the Food and Drug Administration (FDA), glycerin is a safe substance, when used under safe manufacturing processes.
  5.  Lauryl glucoside is an alternative to sodium lauryl sulfate (SLS), which is a common but dangerous detergent. It is a thick, yellow substance derived from coconut oil, corn sugar, or palm oil. While SLS can cause or irritate allergies, lauryl glucoside is the element that produces the foam while brushing, plus a natural and non-toxic cleansing agent.

 

Conclusion

Nordics will continue to shape the new age of dental care products, which need to be sustainable without the sacrificing of quality. Learn all about the Nordics philosophy on innovative oral care at home and browse through our clean-label products here.

 

Sources:

https://www.healthline.com/health/glycerin-for-face#glycerin-benefits

https://www.sciencedirect.com/topics/chemistry/hydrated-silica

https://pubmed.ncbi.nlm.nih.gov/20480054/

https://gsodentist.com/the-five-key-ingredients-in-toothpaste-and-what-they-do/


What you Need to Know About Tartar or Dental Calculus

What is Tartar?

Do you know how many bacteria reside inside your mouth? The answer is 6 billion, including 700 different species of them! Not all of them lead to health problems, and a lot of serious diseases and infections can be prevented by proper oral hygiene with the appropriate dental care products. 

But what happens to the bacteria causing plaque around the enamel of the teeth over time? The plaque layers are getting thicker and they form dental calculus or tartar, which stains the teeth and creates openings or “pockets” under and above the gum line where bacteria can insert the bloodstream.

Tartar or dental calculus, which is a severe case of hardening and calcified plaque, occurs when minerals in saliva and gums react with a bacterial plaque in the teeth. It severely affects the gum structure and unlike other milder dental diseases such as gingivitis, it cannot be reversed or cured with improved dental hygiene habits at home. Bad breath, discoloration of the enamel, receding gums, and persistently swollen gingiva are just a few of the clinical signs of calculus formation. Plaque from which the calculus forms can be eliminated with brushing and flossing. However, once created, calculus is too firmly adhered to be removed with a toothbrush. Ultrasonic tools or dental hand instruments can be used to treat calculus buildup.

From Plaque to Tartar

As mentioned previously, the bacteria that cause plaque buildup around the enamel of the teeth and the gums are the same ones that, when combined with poor diet and dental hygiene, can lead to calculus formation. The gum line becomes infected and swollen, and when the infection (gingivitis) spreads so much that there is a loss of the connecting tissue between the gingiva and teeth, resulting in periodontitis. When the plaque accumulation resides in the “pockets” created for a period of time, then it becomes calcified and a lot harder to treat, known as tartar. Show Source

 

Essentially, both plaque and tartar are almost guaranteed to develop and cause severe infections in the mouth and spread to other organs through the bloodstream due to poor dental hygiene. While plaque is easier to reverse with regular teeth brushing and flossing, tartar causes severe tooth decay which needs to be immediately treated by a licensed dental practitioner. When the hardening of the plaque is extensive, significant problems may occur such as cavities, gum infection, and tooth loss. The timely and thorough removal of the plaque can prevent, permanent tooth decay and gum disease. If the plaque is not removed from the surface of the tooth effectively, poor and ineffective dental hygiene can cause the saliva to merge with the plaque and create tartar. Show Source

 How to Prevent it

The first step to stop tartar from forming and provoking more damage is prevention. Dental practitioners inculcate the importance of regular teeth brushing, flossing, and mouthwash rinsing after a meal because the plaque that forms can turn into dental calculus even within hours. So here are the steps to help you prevent that from happening and ensure impeccable cleaning at home:

  • Brush your teeth at least twice a day for 2 minutes using a soft-bristled toothbrush.
  • Brush with short and light strokes and emphasize on the corners and areas between the gums and the teeth, where plaque builds up.
  • Use fluoride toothpaste with organic substances that control the bacteria accumulation, enhance the dentine and soothe gums.
  •     Floss once a day.
  • Use the right mouthwash to reduce the number of bacteria and fight bad health.

How to Treat it

In the case of removing the dental calculus formation, a visit to a dental hygienist is mandatory. Teeth cleaning by a dentist, also known as dental prophylaxis should not be neglected twice a year because it is absolutely necessary in order to eradicate tartar deposits and bacteria and enhance the integrity of the enamel and the gum line. Depending on the extension of the tartar and the sensitivity of the teeth of the patient, the dental specialist will evaluate and recommend the most effective treatment.

The first treatment is professional dental cleaning which is suggested for patients with high teeth sensitivity. The dental practitioner uses hand-held metal tools called scalers which help scrape the tartar and the plaque off. One edge is pointed and used to clean the teeth above the gum line and the other edge is rounded and meant for the area under the gumline, to avoid injuries and bleeding. The advantages of using this type of tool are the effectiveness to clean the surface of sensitive teeth and the non-interference with other medical devices such as heart pacemakers. The disadvantages include some discomfort during and maybe after the treatment and more time on the dentist’s chair.

 

The second treatment is more technologically advanced and is called ultrasonic dental cleaning. Instruments of ultrasonic vibrations are used to break the calcified plaque and remove it effectively, including the tartar buildup in the openings under the gumline. Thanks to the high-frequency waves and the pressurized water the instrument releases, the bacteria residue is removed and the teeth are polished and clean. The advantages of the ultrasonic cleaning tools include the cleaning of the areas that are harder to access with the traditional tools. Also, the procedure is pain-free and completed much more quicker than the typical professional cleaning. The disadvantages relate to the need for protective gear when handling the equipment and the potential complications if the patient has a heart pacemaker.

Conclusion

In conclusion, our oral health depends on our lifestyle choices, nutrition and the establishment of the right dental hygiene. The last-mentioned needs to be a priority from infancy to adulthood as dental problems can turn into a threat for the overall health pretty fast. In Europe, severe gum diseases mostly develop in older generations and up to 40% of the European citizens aged 65 and older suffer from infections caused by dental calculus, and consequently tooth loss. However, even 1 out of 5 people between the ages 35-44 will also experience periodontal infections.

If you are looking for the right dental care products, head over to wearenordics.com to learn more.

 

Sources:

https://www.webmd.com/oral-health/guide/tartar-dental-calculus-overview

https://onlinelibrary.wiley.com/doi/full/10.1111/j.1600-0757.2010.00382.x

https://www.newmouth.com/oral-health/effects/dental-calculus/ 

https://www.healthline.com/health/calcium-deposits-on-teeth

https://www.venkateshwarhospitals.com/blog/what-to-choose-prophylaxis-or-ultrasonic-dental-cleaning/

http://www.magnumopusdental.com/blog/post/which-is-better-for-cleaning-your-teeth-ultrasonic-or-hand-tools.html

https://www.euro.who.int/en/health-topics/disease-prevention/oral-health/data-and-statistics


Are you ready for the new EU regulation against single use plastic items

EU regulation against single use plastics

  If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite - polystyrene cups. 

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission's Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters.

Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. For example many western countries and retailers' own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching. 

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle "reduce, reuse, recycle". That's why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law - it's a shared mission of manufacturers and consumers.


Nordics kids Probiotic toothpaste

Probiotics and their promising benefits to oral health

    What are probiotics? First, let’s define that. Probiotics are essentially microorganisms such as bacteria which are beneficial for you, especially for your digestive system. While bacteria are considered an enemy to the human body, there are a lot of harmless microorganisms whose presence can be highly beneficial to various functions in our organisms. It is estimated that there are 39-300 trillion bacteria existing in the human body, and the majority is linked to health benefits such as improved digestion, healthy skin, enhanced immune system, resulting in fewer chances of some diseases and weight loss.

 What are the types of probiotics? Most often, probiotics regard bacteria, but there are other types of microorganisms, such as yeasts that can be classified as probiotics. Lactobacillus and Bifidobacterium are two of the most common and effective probiotic bacterial strains. They can be found in supplements and foods prepared by bacterial fermentation. Examples of probiotic foods are yogurt, kefir, sauerkraut, kombucha, tempeh, and kimchi. All bacteria contain various strains which address a different human function, so medical expert guidance is advised to ensure the safe consumption of the right probiotic for each individual.

 Probiotics in oral care products

Traditionally, studies regarding the health benefits of probiotics were exclusive to the digestive system. However, the scientific breakthroughs of the last decade have revealed that probiotics can improve oral health as well.

Nordics’ Innovation

True to our promise towards innovative dental care, Nordics recently introduced a new toothpaste with the first processed probiotic dedicated to oral care, called SymReboot™ OC by Symrise. It is a COSMOS-approved ingredient, chosen for its effectiveness to promote a healthy microbiome and consequently enhance oral health. Its revolutionary benefits include:

Maintaining the oral cavity's natural defenses and promotes healthy microflora.

Enhancing gum health and strengthening the oral cavity barrier.

Protecting against toxic microorganisms and soothes the gums.

Having the capacity to be applied to a variety of oral care products, notably toothpaste, mouthwash, gum care, and lozenges.

 Our brand new Nordics Kids toothpaste Strawberry Splash Probiotic contains SymReboot™ OC probiotic, Xylitol and is also fluoride-free, making it safe for our little friends. It’s suitable for kids of all ages and recommended for young kids with sensitive teeth or those who simply look for the best care possible for their oral health.

Oral care probiotics include living and healthy microorganisms, identical to the beneficial ones naturally existing in the oral cavity. Their presence there aims to restore a healthy balance of the microbiome and prevent the bacteria buildup, which is known to cause damage to the teeth and gums. Specifically, when the probiotics enter the oral cavity, they attach to the aggregate of the existing bacteria. Then, they stick on the surface of the teeth and penetrate the gingival sulcus, which is the meeting point of the teeth and the gums. Their role encompasses minimizing the risk of pathogens, exacerbated by high-sugar and processed foods, and preventing dental plaque formation, other dental diseases such as gingivitis and periodontitis, and further, severe health issues.

 According to studies, the benefits of probiotics in oral health include:

 1)    Cavity and plaque prevention. Among the various types of bacteria in the oral cavity, there are some which are harmful. For example, Streptococcus mutans is one of them because it turns sugar into lactic acid, creating the ideal environment for plaque and tooth decay formation. A study conducted in 2016 revealed that a specific strain of a “good” bacteria called A12 can hinder the development of S. mutans and effectively prevent plaque buildup.

2)    Halitosis or bad breath elimination. Poor oral hygiene leads to bad breath due to the “bad” bacteria presence in the mouth and gut. It’s not considered a disease, but it is a discomfort which can reveal underlying dental infections and inflammations. Based on a study, the use of an antimicrobial mouthwash and supplements of the probiotic Streptococcus salivarius was 85% effective in reducing significantly the number of bacteria responsible for halitosis.

3) Oral disease treatment. The focus point of the first studies was the determination of the probiotics as an effective treatment in dental diseases like periodontitis and gingivitis. A specific strain from L. acidophilus successfully treated patients with various periodontal issues and this raised the interest for further research and examination of this particular bacteria type. Other probiotic strains have improved gum health by dramatically decreasing gum bleeding and inflammation. 

 The future of oral care probiotics

 The use of probiotics in dental care products has already shown great potential in maintaining excellent oral health. Oral probiotics can restore the balance of the beneficial bacteria in the mouth, which may diminish due to poor nutrition, bad habits like smoking, stress, medication, chronic illnesses, and other factors. Dental practitioners claim that the daily use of probiotic supplements or dental products, combined with routine prophylaxis and periodontal therapy, has the capacity to enhance the microbiome in your mouth.

The increasing trend towards preventive measures is fueled by both governments, in their effort to cut down healthcare costs, and consumers, in their desire to have more control over their health. Therefore, a lot of dental companies turn to new technology and innovative techniques to incorporate probiotic toothpaste, mouthwash, and other products for all ages and address consumers’ pain points such as sensitive teeth, irritated gums, and bad breath.

  Sources:

https://www.healthline.com/nutrition/probiotics-101#:~:text=The%20bacteria%20in%20your%20body,trillion%20bacteria%20living%20inside%20you.

 https://www.dentalproductsreport.com/view/oral-care-probiotics-supplement-overall-health-practices

 https://www.healthline.com/health/oral-probiotics

 https://www.healthline.com/health/oral-probiotics

 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2897872/


Recyclable tubes - a major step to sustainability

     There was one major ecological problem related to toothpaste tubes and that was that they are just not recyclable. That is due to the fine aluminum layer inside the plastic tube that protects the flavor from escaping during the long shelf-life of the product. The two types of materials are inseparable agglutinated to one another that dooms the annual use of 400M toothpaste tubes to lay in the landfills. 

That’s not all. The most common plastic materials in the oral care industry are extracted from fossils which are finite resources and the manufacturing process is, as we all know, very polluting. Petroleum quantities are diminishing with only 1/4th of the current consumption actually being provided through extraction. Growing consumer concerns and governmental legislation about plastic and waste are the tipping points that have to make companies reorganize their production.

     Being the innovators in the sector, Nordics turned the standard way of manufacturing toothpaste inside out. At the end of 2020, the company introduced its first toothpaste tube made entirely from bioplastic (polymerized sugar cane). Bio-plastics are using renewable plant-based resources like potatoes, vegetable fats, and oils, corn starch, cellulose from trees and straw.

Nordics uses 100% sugar cane for the production its toothpaste tubes. Sugar cane polyethylene has the same properties as petrochemical polyethylene which means that the preservation of the toothpaste flavor, moisture, density, and effects are securely shielded.

Another very important benefit of bio-based polymers is that they make a really low CO2 footprint. The reasons for this are 1) they prevent petrol extraction from the Earth, 2) sugar cane naturally sucks out large quantities of CO2 from the atmosphere. That is how the total set of greenhouse gas emissions caused by an organization, a product, or a person drastically decreases when using a daily product in bio-plastic packaging. The Brazilian chemicals group Braskem claims that using its method of producing polyethylene from sugar cane ethanol captures (removes from the environment) 2.15 tonnes of CO2 per tonne of Green Polyethylene produced. If the old bioplastic tubes are recycled, and consumers close the production circle, we are actually reversing the effect of Global warming due to greenhouse gases.

     Bio-plastic doesn’t necessarily mean that it is compostable or biodegradable. See the differences in the 3 general categories below:

  1. Bio-based/renewable and non-biodegradable plastic
  2. Bio-based/renewable and biodegradable plastic - Nordics toothpaste packaging falls under that category
  3. Fossil-based and biodegradable plastic

Bioplastic usage in toothpaste packaging is a very important step for a massive decrease in plastic waste ending up in landfills and oceans. Nordics are proud to have finally introduced the opportunity for creating a closed consumer cycle to the wider public. Ideally, when recycled, the material invested in the production of one packaging will relatively stay the same.


How to make your kids want to brush

Babies' first teeth usually erupt at around six months of age. From this point on, brushing the teeth becomes important. From the first milk tooth, they must be well cared for because this forms the basis for the children’s teeth being healthy and strong later on. However, making this palatable to children so that it does not become a hurdle every day can be quite tedious, as all mothers know. It often ends in drama when parents want to teach their kids thorough oral hygiene. But this doesn't have to be the case because there are valuable tips on how parents can teach their children to enjoy brushing their teeth, and thus make their own lifes easier.

Brushing tips — how to make your kids LOVE to brush their teeth

It makes a lot of sense to introduce a joint family tooth brushing after meals and to be the role model. This has a great motivating effect on kids. Parents now have the task of showing them that, just like washing and bathing the body, is part of hygiene. This works best when everyone brushes their teeth together and the parents explain to the child how to brush their teeth with a tasty toothpaste properly. Until school age, however, children need a “success check” and parents may need to brush again. But brushing teeth together makes it a habit or routine, so it doesn't end in screams every time it's “Will you please go brush your teeth?”. If parents make brushing teeth a regular ritual, they can prevent children from developing an aversion to it. Eventually, it will become completely natural for them.
The word “self” usually has a magical effect on children. Kids should therefore be allowed to choose their toothbrush, cup and natural toothpaste. Of course, the child likes a beautiful, colorful, self-selected toothbrush much better and so brushing teeth is twice as much fun. It is important to buy a special children's toothbrush because it has a small brush head as well as soft, rounded bristles. The same goes for the toothpaste. How about a natural toothpaste that is also tasty, but harmless at the same time? Adults usually favor a mint flavor, but this does not meet the taste of most children, more than that - it’s forbidden for children under 6 y.o.a.
Children have favorite songs. Why shouldn't they listen to them while brushing their teeth? The child will be thrilled to be able to brush to the rhythm of a lively song. In the best case, the song is two to three minutes long — once it's over, the child can rinse his or her mouth. Children are always ready for funny ideas. Sometimes it is hard to believe the effect such actions can have.

Gamify teeth brushing with a tasty toothpaste

Depending on age, different games can help. Using a flavored toothpaste paired with rhymes distract younger dental hygiene refusers, for example:

Brush, brush, brush your teeth, at least two times a day.
Cleaning, cleaning, cleaning, cleaning,
Fighting tooth decay.
Floss, floss, floss your teeth, every single day.
Gently, gently, gently, gently,
Whisking plaque away.
Rinse, rinse, rinse your teeth every single day.
Swishing, swishing, swishing, swishing,
Fighting tooth decay.

Or: give the teeth animal names (“Now we'll brush the mouse's teeth in front, and the bear's tooth is sticking out in the back”). To do this, turn on the favorite song or run an alarm clock so that brushing really takes two to three minutes.

With older children, parents could also have a contest: Who can clean the longest without spitting out? And if the family starts the caries battle together after meals, that is of course particularly motivating. Such activities will be helpful for the family cohesion also.
Nordics is dedicated to improving the oral health of big and small and will regularly bring free advice on how to make brushing teeth more fun for kids and turn it into a joyful affair. Stay tooned in our blog and social media.


What’s the origin, ethics and principles behind our products?

Nordics inspires change. In every way. Change in companies’ and consumers’ mentality, in the substances we take and give back to Nature, and change in the physical world around us. Our goal is to keep the Earth and humanity safe — without missing out on the best of quality ingredients. That’s why we wanted to tell you the story about Nordics’ ethical standards, and the origin and principle behind our products.

Our ethical standards 

Nordics was born from the idea of creating sustainable and amazing products for daily oral care. Ever since, our ethical standards have been leading our business. Upholding strong principles, not only in our direct business, but throughout our entire value chain, is fundamental to how Nordics operates.

Every person at Nordics has the core mindset to take care of people’s health while also taking care of our Planet. This makes our products more efficient and strengthens our reputation as a sustainable oral care brand.

We believe that the way a company does business is as important as the quality of its products. Our ethical standards Respect, Courage, Transparency, and Fairness serve as our compass for our daily acts.

Respect

Our business influences many people’s lives and our Planet. We show respect for every drop of water invested in the production of our stock, every ounce of raw material, and every millimeter of packaging. The respect in our business starts from the privilege of using Mother Nature’s gifts and goes to each moment of dedication of our employees and partners.

Courage 

Nordics’ bravery to be different made us a rising star among dental care. We rose above the ocean of conventional toothpastes and stood up for our environment. Courage means risk-taking for a cause. We took the risk of largely investing in R&D, selling at a price point above average, because of the natural substances we use, and also looking different. Nordics broke the status quo of unorthodox ways in a conservative and stiff market as oral.

Transparency

Because above all, being honest and trustworthy is the key to build a sustainable brand. Nordics is COSMOS Organic certified, and also vegan and cruelty-free. We go through these processes to give our consumers better transparency on our products to build a stronger connection.

Fairness

We believe in treating everyone equally and tolerate and accept diversity. You can see this all around our social media and marketing communication. We also guarantee fairness in every part of our supply chain, meaning that everyone gets the fair value he deserves - our vendors, partners, and clients.

The origin of Nordics products  

All ingredients used in our products go through a strict process of quality supervision. We only use certified ingredients from boutique suppliers to maintain high standards and quality in our products. This of course leads to a higher cost for the ingredients we use but also helps to reduce our carbon footprint.

We don’t make compromises in quality and sustainability — and we mean it. If we can’t find a substance that stands to our standards, that means we simply don’t produce the product in mind. The extracts we use in our products are certified biological and raw materials. Furthermore, they are also vegan and cruelty-free.

Quality standard — COSMOS Organic

The COSMOS Standard is managed by the non-profit, international and independent association - the Brussels-based COSMOS Standard AISBL. COSMOS offers two signatures for cosmetic products, such as beauty and skin care products, or in our case oral hygiene products. COSMOS ORGANIC or COSMOS NATURAL always appears directly under the logo of the relevant certifier or association, so that the consumer recognizes that it is a well-known and trusted association or certifier. Furthermore, the label indicates the percentage of organic ingredients in the product.  This is the percentage organic of the total product, but since some products contain a lot of water and mineral ingredients that cannot be organic, the percentage organic minus these two ingredient categories is also indicated.

Nordics bio toothpastes are COSMOS Organic certified, and as such are committed to only use high-quality raw materials for our products. That means that at least 95% of the physically processed agro-ingredients have to be organic.

It has always been our mission to use Nordics to improve people's lives. That includes taking good care of the place we all call home. We don't have the answer to every question, but we are committed to making choices that benefit our customers, employees, and the environment — from the materials we use, to the manufacturer we work with, to the steps we take to bring our products to you.


Consumer behavior in pandemics

Our lives as we know them have undoubtedly changed, and we all know that the COVID-19 pandemics has brought serious changes to the economy. Not only that, but it has also changed consumer behavior:

The way people buy, what they buy, and the mindset in which they buy have changed forever. These changes have now been confirmed by several studies, which also show that the pandemic is likely to permanently alter consumer behavior and bring about lasting structural changes in the consumer goods industry and retail sector.

This means that the way companies present their products and communicate with their customers will also have to change. What specifically has changed on the consumer side as a result of the crisis?

Closeness, trust & more solidarity 

Closeness and trust form the breeding ground for more mindful, social consumption and enjoyment behavior even after the crisis. The new solidarity that developed during the pandemic will shape trade and consumption in the future. This is also because a new level of solidarity emerged during the crisis, a new, self-confident "we" culture.

People helped each other, went shopping for at-risk groups, sewed mouth masks at home, and companies temporarily produced disinfectants instead of alcoholic beverages or perfumes. The pandemic makes it unmistakably clear that people cannot fight the virus and its consequences alone, but only as part of a group, as part of a society. In the future, consumer culture will focus less on goods, and more on resonant relationships.

Digitalization makes consumption more human

Technological innovations, automation, artificial intelligence and digital tools have shown their strengths in the crisis situation. They have not distanced people from one another; on the contrary, they help to be close to one another even at a distance - and also to organize consumption. Supply chains have been optimized in a very short time, Click & Collect saves time when shopping, and bicycle couriers will continue to provide local and fast last-mile delivery. Many will not want to miss the convenience of ordering food and groceries online and having them delivered, even after the crisis.

Naturally, people are spending more time with their digital devices during the crisis, whether smartphones, laptops or tablets, but also smartwatches. They use more streaming services, play games and communicate more with their smart speakers. People are spending much more time on social media, country specifically to varying degrees but on average social media usage has increased by about 45% globally as a result of the crisis. To stay relevant and satisfy consumer expectations, Nordics has largely focused on social media to keep a close connection with its fans. We’re stressing on useful insights about oral health, ecological consciousness and product reviews, so everybody’s well informed from a credible source.

How pandemics change consumer behavior permanently 

The pandemic is expected to permanently change consumer behavior. It will also have a lasting structural impact on the consumer goods and retail industries. These are the findings of management consultants Accenture in a recent survey the company conducted among more than 3,000 consumers in 15 countries on five continents. The Accenture survey was conducted between April 2 and April 6. At the time, many countries had already called for people to stay home.

The study concludes that consumer buying priorities were changing rapidly. For example, respondents said they were buying more personal care and cleaning products, as well as canned and fresh foods, than they were two weeks earlier. At the same time, they would buy fewer fashion and beauty items as well as consumer electronics. Data shows that 45% are making more sustainable choices when shopping and are likely to continue to do so, so it’s essential for companies to start rethinking and create more sustainable solutions or alternatives for their products.

Nordics’ all about sustainability.  However, we don’t compromise the hygiene standards especially at those difficult times: our toothpastes have a seal at the front, so the procust stays sterile until its first opening. Nordics mouthwash has a safety cap that must be pressed and twisted to open, and in addition is covered with a plastic sleeve. Our toothbrushes are safely sealed in vacuum bags and put in a cardboard box. That’s way we ensure that the quality that is produced in our labs is delivered on the shelves.

Availability is more important than brand loyalty 

Product availability was the most important thing to consumers at the onset of the pandemic. Empty shelves and temporary stock shortages greatly affected brand loyalty. Many consumers tried a different brand or shopped at a different retailer during the crisis. People tend to buy more at the same time and build stocks, not only for food but also for oral hygiene products.

A McKinsey study found that more than 75% of consumers tried new brands, shopping locations or shopping methods during the pandemic. Value, availability and quality or organic products were the main factors for consumers to try a different brand.

This trend is not new: even before the crisis, studies noted the development that consumers are much less loyal to brands these days and are increasingly trying out new products. This trend is particularly evident among the younger generations, because they love to try new things. The crisis has only reinforced this development and the positive experiences consumers have had during this time will continue to negatively influence their loyalty to brands.

What will consumer behavior look like after the pandemic? 

We can see that the crisis has brought some changes in the behavior of consumers, in all aspects of buying behavior, emotional attitude, daily challenges and basic needs of consumers:

  • People spend substantially more time online: social networks, platforms, apps, web
  • Consumers prefer digital communications and interactions: whether with people or machines
  • Consumers will shop online more, happily in groups: social shopping
  • Customers are becoming less trustful to brands: brand loyalty is waning
  • Consumers values in change: people are shopping more consciously and thinking about what is essential and what is frivolous. They value sustainability, regionality and quality.

Consuming for the sake of consuming will therefore fade into the background in the future. The pandemic freed consumption to some extent from its compensatory component: The function of the act of buying as a kind of act of frustration, which one practices primarily to feel less lonely or to reward oneself, is increasingly becoming a discontinued model. At Nordics, we will continue to keep on cutting-edge and meet future consumer demands with sustainable, organic products.


Future trends in the oral care sector

Еven though the oral care market of consumer goods is one of the most conservative ones, there’s evidence of its progression. In fact, as a rule of thumb, industries that don’t adapt to technological development or new trends, are doomed to perish.

 

GIVE WAY TO INNOVATION

 

The first thing worth mentioning is that more “out-of-the-box” products are making their way to top positions on the retailer’s shelves. This wasn’t always the case. In fact, you could only find a non-fluoride toothpaste, or a mint-free one, in strictly specialized stores. In our opinion, this wasn’t solely led by the consumer trends but also by the manufacturer’s unwillingness for niche investment. That was the situation for several decades.

 

However, things are starting to change. The growth projection of the global oral care market is of a CAGR of 6.32% for the period 2020 - 2025, reported by Research and Markets. That growth is impacted mainly by big brand’s innovative products. Of course, heavy promotional actions have always been typical for this sector, and they will continue being a growth driver.

In value, the oral care market is estimated to reach USD 53.3 billion by 2025 staying at USD 45.8 billion in 2020, according to Markets and Markets. The sector is so traditional that even the COVID19 pandemic couldn’t jolt it.

 

Brands should help clients pick up trends like clean formulas, alternative anti-caries or whitening ingredients, natural flavors, innovative packaging, or formats of products (ex. zero-waste toothpaste tablets or dental floss). Trendy products with poor distribution or compromise in quality (not quite bio, not quite zero-waste) put a barrier between market and consumer development. In short, lack of customer awareness about R&D and innovations prevent the growth rate.

 

Toothpaste is KING

 

Toothpaste is actually one of the consumer goods with the highest penetration (about 80% on average). This is determined by the globally spread dental decay due to food quality, hereditary factors, poor eating habits, and more. Brushing with toothpaste is still the No.1 way to take care of our oral health. A rise in popularity for herbal oral products is driving the global toothpaste market, along with premiumization, and offerings of specialized solutions (Research and Markets).

 

The “BIG 4”

 

Conservative as it is, the oral care sector has a group of leaders that’s been here for a while. You can easily spot exactly who they are if you’re strolling down the isles in the supermarkets of the Americas, Asia, Europe, and Australia. Yes, you got it right. Those are Colgate, Elmex (Colgate-Palmolive), Oral-B (Procter & Gamble), Signal, Pepsodent (Unilever PLC) Aquafresh, Sensodyne, and Parodontax (GlaxoSmithKline PLC). The “Big 4” is here to stay and we don’t expect significant shifts soon.

However, all hope is not lost, especially for smaller regional players that make specialized products. A winning strategy is to address specific dental problems like gum disease, hyper-sensitivity, periodontitis, or halitosis. That’s how tinier brands became established in their local markets and can expand abroad.

 

THE OPPORTUNITY

 

Remember, the oral care market is marked by brutal price wars that could be led for years by the “Big 4”. So if you’re a toddler in the sector or still considering your entry plan your best chances are of presenting a product of superb quality dealing with specific dental issues and that has a taste that would be adored.


Are you ready for the EU regulation against single use plastic?

If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite - polystyrene cups.

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission's Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters. Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash plastic bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. Many Western countries and retailers' own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching.

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle "reduce, reuse, recycle". That's why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law - it's a shared mission of manufacturers and consumers.


What are the forbidden substances in Nordics toothpastes and why we want to be FREE of them?

We know that if you’re reading this article you're not the mainstream shopper looking for a bargain in the drugstore. Well, it’s hard to step out of the shopping stereotypic behavior. The markets around the world are flooded with goods striving to deliver low prices and better margins that often come along with compromised quality. 

We, at Nordics, aim to create better opportunities for everybody to reach and buy high quality, clean label oral care products. That’s why we just said “No” to some of the most used cosmetic ingredients and took the long, but far more satisfying road of clean labels. 

But what exactly is a "clean label"? This means that you won’t find “parabens, SLS, PEGs, synthetic flavors & colorants, preservatives, sugar or soy”, written anywhere on our packaging.  The reason we don’t fancy those substances is simple: they have controversial effects on the human body. Even though they do wonderfully for producing a cheap, foamy, strong-flavored toothpaste with a long expiry period, we couldn’t be tempted into going that direction. Our values are superior, and we believe that well-being, safety and sustainability are better than simple good looks?

Parabens. These types of preservatives have been used for decades around the world. However, some 15 years ago, it was up against convictions that they might cause breast cancer. This was followed by a controversial discussion and at the end, parabens were marked as “generally safe". Then, and in fact, now, parabens are widely spread around the cosmetic industry, as “The World Counts” estimates. That's the key moment. Nowadays parabens are all over your cosmetic box and bathroom shelves and they begin to accumulate. Research shows that parabens have a direct relation to skin irritation, allergies, and dermatitis in children. Furthermore, there is data that preservatives hide health risks, and as scientists (Schnuch et al.) noted in 2011, “Preservatives are still important contact allergens. The introduction of new preservatives should consider the specific characteristics of occupational and of nonoccupational (cosmetic, household) exposure, and preventive measures should aim equally at both areas”. 

That is why we conserve our products with natural preservatives that are harmless to our body and nature and ensure long shelf life.

SLS or Sodium Lauryl Sulfate.  This additive is used as a surfactant to create big and fluffy foam in cosmetic products. As we all know, foam washes away impurities, and also SLS is believed to have a mild antibacterial effect.
So far so good.
Looking at the other side, in vitro tests show that SLS slows gum healing. SLS is also an irritant that could be unpleasant for more sensitive people. In spite of this, our research shows that a fair share of users just cannot think of toothpaste without thick rich foam. That’s why Nordics portfolio offers both toothpastes containing SLS and ones using a bio-based foaming agent (Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate)

Propylene Glycol is a synthetic substance that is used in various industries, including cosmetics. Speaking about oral care, its function is to smoothen and soften the base of the toothpaste. Even though propylene glycol makes the toothpaste strip on your brush look shiny, its relation to allergies and contact dermatitis is well-documented. Also, the propylene glycol (PG) that is used in oral care products is toxic, as are other ingredients on our “forbidden” list. Even though its toxicity is low and propylene glycol is “Generally recognized as safe” by the United States Food and Drug Administration, it’s not something we want on our labels or in our customer’s mouths.

Synthetic flavors and colors are designed to recreate natural tastes and smells since extracting essential oils is expensive, time-consuming, and laborious. You would guess that the lower price plays the main role in manufacturers' decision-making. That’s far from surprising since using a purely natural scent is exclusive and even boutique practice. To continue the moral discussion, there is scientific evidence that synthetic food colorants are connected to attention-deficit/hyperactivity disorder (ADHD). Furthermore, the toxic effect of synthetic food colorants is visible in the deviations of a number of health indicators, such as blood cell quantity, hemoglobin levels, bilirubin and total protein.
Well, Nordics standards cannot allow such a thing at any cost. Our appealing tastes and crispy freshness come from 100% natural flavors. 

Sugar. The words “sugar” and “oral health” lay at the two opposite ends of one semantic line, but "sweet" and “oral health” go together just fine. We’ve used the perfect sweetener that not only pleases the palates but also protects the enamel from decay. Our favorite natural ingredient that has the sweetness of sugar – xylitol. It’s truly a gift from mother nature’s raspberries, oranges, corncobs, and mostly in birch tree barks.

Oral care is a huge market and you can swim in a variety of different mint tastes or color stripes. Nordics is devoted to making a well-being impact that goes beyond human-being. The essence of rejecting popular cosmetics substances and carefully selecting the ones we cherish, is a challenging and nerve-wracking process, indeed. The result, in the end, is what’s paying off and that is a healthier smile for a healthier Planet. 

 


Thinking about New Year's Resolutions? How about doing more for the Planet?

This article is not meant to review or analyze everything that 2020 brought to the table, because maybe a whole book won’t be enough for that. All we’re going to say is that we’re most grateful for the direct and immediate lessons that our Planet has shown to humanity. 

We were taught how we faint before the power of Nature, and how mighty Her healing powers are! Just in weeks, right before our eyes, we saw waters clear up, city air becoming breathable again, wild animals calmly returning to their natural habitats, and even an Ozone hole shrinking! We cannot express our awe and love towards those outcomes, and we are more inspired to continue working for Global sustainability and waste reduction. You could call that our New Years’ Resolution. We’d love to share some easy-to-follow nature-caring tips with you.

1. Take a well-informed decision when choosing a brand

Everytime you choose to buy a certain brand you’re actually sponsoring it. This sends the brand the message that it’s doing a great job and you’d like it to produce more. Last but not least, you’re also enabling that company to grow, giving it your money. Take the role of a sponsor and buy only from the companies that you truly support. Choosing a local brand stimulates a small business that’s probably producing outstanding value and boutique quality. Also, buying local dramatically shortens the money and resources spent on transportation, infrastructure, and administrative staff. All of this is calculated on your account in the end. 

2. Reuse, Reduce, Recycle

Actually, this is a “back to basics” advice. Our ancestors didn’t nearly produce any waste because they were making full use of the products they could get. All of that was because of scarce resources. Now, we’re choking in the overwhelming variety of cheap goods. You’d be surprised with the uses of old packaging. You could make screws, nuts, and nails boxes from used cosmetic containers. The same application goes to jewelry or make-up storage. Find many DIY ideas for home and garden here. 

Reducing your consumption of FMCG can often be healthy and money-saving. The tricky part is that this is entirely up to your awareness and will. Just think of how much food, cosmetics, and all kinds of items you currently have in your fridge, cosmetic shelf, or bathroom. You obviously didn’t need those. We propose the following 3 easy steps to consciously reduce your unnecessary consumption. 

Analyze - carefully review the products in your fridge and home that have been lying around unused for some time. Obviously, this was a poor buying decision and you should memorize those items and the exact thoughts and feelings that made you buy them in the first place.

Plan - Plan the food and goods that you’ll actually use during the next few days. Don’t store. Supermarkets aren’t going anywhere. Even if you incidentally need something, it’s easy to quickly jump to the local store. That’s how you’ll always eat fresh food, save money and gasoline.. 

Control - The manufactured goods offer us lure and temptation. That’s probably how you’ve ended up with those unused items in the beginning. This is where discipline has to kick in. Don’t be impulsive but be wise. That’s what we’re teaching the little ones, so we should be leading the example. 

3. Get yourself a beautiful reusable cup, bottle, and food box

The options are plenty. You can choose from a variety of materials - rubber, metal, glass, or even plastic. Once, there was actually no bottled water in the stores. We all brought one from home or drank from public fountains. We promise you’ll fall in love with the cute reusable cups. Be cool and hand your personal one to the bartender. 

When you have a food box it gives you the liberty of buying in bulk from the supermarket. Remember the trillions of small plastic bags that are impossible to recycle? You really don’t need them if you bring jars or other storing utensils when shopping. See how Samanta does it!

4. Turn off the water while brushing, shaving, and shampooing your hair

These bad habits cost our Planet precious water that we pay to our provider at the end of each month. Remember that in the majority of places tab water is drinking water. Would you just pour our bottled water into the gutter? Well, it’s basically the same but without the plastic. A curious fact is that even though the Earth is the blue planet, only 0,5% of its water is available freshwater. What a perspective, huh?

We’re heading into the new year with those 5 eco-friendly tips and we’ll be delighted if you could share yours on our Facebook page. Stay safe.


What is the difference between "bio", "organic", "eco", "vegan" and "vegetarian" product?

Hello to all environmentally cautious shoppers and the ones who want to be so. We understand that mere goodwill is not enough to transform user behavior into a more mindful and resource-saving one.
Information is the key. Not just any information but credible one, that originates from respected sources. An "eco-friendly" user becomes such when he educates himself through carefully reading the labels and not just jumping in any pseudo-natural trend. Nowadays, marketing techniques like packaging design, brand names, or claims can be, to say the least, misleading. That's why we wanted to shed light on some of the most frequently used terms in the industry of natural cosmetics.

1. ECO

While strolling around the supermarket isles, we can see the word “eco” popping up from every other product label, whether it is bags, car accessories, bottled water, or shoes. That's because using this word has no explicit legal regulation and a manufacturer can claim it based on his interpretation or desire to sound more natural.
In fact “eco” should refer to something that is ecological and sustainable, whether is the product itself, the impact on the environment or anything else. The term “eco” should bring more of a moral value than a physical characteristic. Our honest advice is to think for a moment when you see that something is “eco” and decide for yourself if you want to be associated with it.

2. NATURAL

Claiming “natural” in cosmetics is better regulated than claiming “eco”, however there’s a lack of a universal definition or harmonized standard, as the European Commission suggests Generally, natural products are expected to be made of natural plant, mineral or animal-related substances. The guidelines of the Council of Europe define a 'natural cosmetic' as a product consisting of natural substances of botanical, mineral or animal origin, exclusively obtained through physical, microbiological or enzymatic methods, with certain exceptions for fragrances and preservatives.

3. BIO/ORGANIC

Let’s see what’s the case with claiming “bio”. Let's first say that "bio" and "organic" are two different words for one and the same thing. Thankfully, one cannot simply print those on his label or promote them around in ads. Bioproducts have to be certified by a registered third party that strictly examines the applicant product, the origin of raw materials, and their documentation. Also, a company has to pay to receive a bio certificate after it has proven the actual usage of biomaterials in the products' recipe. Having a bio certification is the actual filter for evaluating a real eco-friendly brand from a sham.

 

There are several bio stamps that you should be on the lookout for.

 

 ECO CERT COSMOS ORGANIC is the highest level of bio certification one can get. It includes several high standards such as all ingredients being from natural origin, at least 95% of the plants the product contains to be organic, absence of petrochemical ingredients, recyclable packaging, and more. That is why Nordics chose this particular certification for its organic line of toothpastes.

 

This certificate is called “Organic Agriculture Europe” and it’s created for agricultural raw materials and food products. The certified food has a long checklist to cover with requirements such as conservation of soil fertility, respect of natural cycles and animal welfare, and absence of the use of chemical and synthetic products. This sign also means that the food or raw material is compliant with the EU organic regulation EC 834/2007.

 

This is the certification for the US, proving that your personal care products, food, crops, or livestock are organic. This stamp is regulated by USDA (US Department of Agriculture) and can be granted only by an approved certifying agency that audits the company regularly. Here again, a strict list of requirements needs to be covered.  For example, for can see USDA’s full list of banned and allowed substances in organic crop and livestock production.

 

FSC stands for Forest Stewardship Council® and this is a certificate of Responsible forest management. FSC follows 10 principles and 70 criteria by which it manages the certified forests. These include legislation compatibility, supporting ingenious people's rights, enhancing the well-being of local communities, and preserving the ecosystems. We're introducing this important certificate because an organic product is merely satisfying without an environmentally-friendly packaging.

 

Now that we’ve covered how to easily recognize an actual organic product, we want to give the facts about “vegan” and “vegetarian” in the context of cosmetics. 

Vegan cosmetics (or 100% Vegan) are the ones that don’t contain any animal-related ingredients such as carmine (food colorant), gelatin, honey, beeswax, lanolin (wool wax), snail extract, pearl powder (enamel whitening agent), and the list goes on. This is another claim that's not thoroughly regulated by official authorities, so basically, anybody can put it on his packaging depending on his understanding.
We want to be honest with our customers and to make them feel safe about the ingredients in our products and this is why we partner with one of the biggest and more respected vegan organisations - The Vegan Society UK. They perform a very strict audit on every product and if it covers their standard, it could be labeled as 100% vegan.

Vegetarian cosmetic products exclude animal ingredients but can contain animal by-products that don't affect the animal wellbeing such as colostrum or egg extract.

The idea behind this is that if your consumer credo is that killing animals for fur or food is wrong, then it should be the same for every product.

Well, those are the basics in recognizing true from false, vegan from vegetarian. We hope that we've pitched in your knowledge and contributed to a more informed choice next time.