Exploring The Future of Natural Beauty: Top Trends in Natural Cosmetics

2023 will be a year of major advances in natural cosmetics trends! From plant-based skincare to dewy makeup, the growing demand for natural, sustainable ingredients is driving a new wave of beauty products. Consumers are increasingly conscious of the environmental impact of cosmetics and are searching for natural products that are cruelty-free, recyclable, and ethical.

This shift has already had a huge impact on the cosmetics industry, with many companies adjusting their product lines to meet consumer demand for natural cosmetics. So, what are the top trends in natural cosmetics for 2023?

The future of natural beauty is upon us: top trends in natural cosmetics are emerging and the demand for more sustainable, eco-friendly products is growing. From the use of algae-based ingredients to natural preservatives, the beauty industry is responding to consumer demand for safer, healthier options.

But what does the future of natural beauty hold? What are the top trends in natural cosmetics 6 years from now? Requirements like 100% biodegradable makeup to plant-based skincare and even sustainable packaging will be a must for the consumers of the future. It's an exciting time for the industry and we can't wait to explore the possibilities!


The Natural Beauty Revolution is changing the beauty industry, ushering in a new era of natural cosmetics specifically tailored for the modern consumer. As consumers are growing increasingly conscious of what they use on their skin, mouth and hair, natural beauty products are becoming more and more popular.

In this article, we explore the top trends in natural cosmetics for 2023, as well as what the future of natural beauty looks like.

Benefits of Natural Cosmetics

The sheer range of plant-based and botanical ingredients used in natural cosmetics provides an array of benefits, such as improved skin health, greater protection against environmental damage, and reduced harmful chemicals - all of which will have growing importance in the years to come. As the natural beauty industry continues to grow, ingredients have become the major factor for innovation.

Moreover, natural cosmetics are also renowned for their natural fragrances, which are often hypoallergenic and free from synthetic fragrances, which makes them eco-friendly. Natural fragrances are ideal for people with allergies or those who want to improve their health. Some essential oils have antibacterial or antifungal properties, while others can help reduce stress and promote relaxation.

Also, natural ingredients are typically less harsh on the skin when used in the proper solution proportion. They often contain fewer chemicals, which means they are less likely to cause irritation or allergic reactions. Furthermore, they come from sustainable, renewable resources, which is better for the environment than generating synthetic ingredients that are derived from petroleum or other non-renewable resources. That makes them biodegradable and upon disposal, they are harmless to the user and the environment, unlike synthetic ingredients that sometimes contain harmful chemicals like phthalates, parabens, and sulfates.

Let's remember that natural ingredients have been used for centuries for preserving the beauty of our ancestors. This is because natural ingredients are rich in antioxidants (ex. green tea, acai berry, pomegranate) that can help protect the skin from damage caused by free radicals. Free radicals are unstable molecules that can cause oxidative stress and damage to the skin, leading to premature ageing, wrinkles, and other skin problems. They are nutrient-rich (ex. aloe vera, argan oil) like vitamins, minerals, and amino acids that can soothe and hydrate the skin. Also, natural oils are similar to the oils produced by the skin. Such ingredients are jojoba squalane oil. They are easily absorbed and can help regulate the skin's natural oil production. This can be especially beneficial for people with oily or acne-prone skin.

Let's sum up the main benefits of natural ingredients in cosmetics. They are:

  1. Hypoallergenic
  2. Eco-friendly
  3. Non-toxic
  4. Gentle towards the skin
  5. Stronger effect than synthetic ingredients


Popular Products

As the natural beauty industry continues to explode in popularity, the top trends in natural cosmetics for 2023 are emerging. From vegan-friendly skincare to more eco-conscious packaging, natural beauty enthusiasts are eager to explore the possibilities of 'Natural Beauty 2023.

Popular products on the rise include sustainably-sourced oils that provide deep hydration, natural mineral makeup, and even toothpaste made with natural ingredients. Consumers are seeking out brands that prioritize sustainability and are looking to purchase natural beauty products that are good for both their skin and the environment.

Let's have a look at a zero-waste dental floss and a mouthwash bottle of recycled plastic.

Challenges for Natural Cosmetics

The future of natural beauty is one fraught with challenges. From product safety and sustainability to the cost of organic ingredients, many factors determine what our natural beauty future will look like. The higher cost is maybe the biggest obstacle in front of the popularization of natural cosmetics. Because of the limited natural resources, its production cannot be as massive as synthetic cosmetics. Bioproducts rely on natural harvest, which is dependent on climate conditions. On the other hand, packaging needs to respond to the sustainability level of the product's formula. This demands better solutions for recyclability, zero-waste packaging and refilling options. All of those require innovation investment that will decrease the final price currently paid by customers.

natural cosmetics

As consumers demand more natural cosmetics with fewer synthetic ingredients, the industry must innovate to ensure they are meeting the needs of the environment and their customers. Natural beauty brands must also think about how to develop cost-effective solutions, while still providing safe and effective products.

With so much at stake, it's no wonder that new trends in natural beauty are emerging, providing the market with a fresh take on the Natural Beauty Future.


As an industry leader in natural beauty trends, the outlook for natural cosmetics has never looked brighter. With more and more people looking to move away from chemical-laden products, the demand for natural cosmetics is only increasing.

wild beach

Looking ahead, we can expect to see more innovative ingredients, such as plant-based oils and butters, being used to create natural makeup, skincare and oral care products. We can also anticipate a greater push for organic and sustainable practices, as well as vegan ingredients in makeup and skin care products.

Perhaps the most exciting development is the potential for breakthroughs in natural cosmetics research, with scientists exploring new ways to improve the efficacy and safety of products.

All in All

As the world of beauty continues to evolve and change, so too must the products we use in our daily lives. 2023 will see the emergence of natural cosmetics that are more sustainable, affordable, and effective than ever before.

With the increasing emphasis on environmental health, natural ingredients will become the standard for beauty products, allowing us to look and feel our best without sacrificing our health or the planet. With so many advancements in natural cosmetics, 2023 looks like it will be a great year for those looking to switch up their look and take a more responsible approach to beauty.


5 Simple Steps to Enhance Your Wellbeing and Live a Happier Life

Do you feel like you're not as happy as you'd like to be? If that's the case, you're not alone. In fact, according to recent studies, a lot of people are feeling the same way. But if you feel like you're missing out on the joys of life, don't worry - there are simple things you can do to increase happiness and enhance your wellbeing. From getting more sleep to engaging in activities that bring you joy, here are some tips on how to boost your wellbeing.Taking steps to improve your mental and physical health can be daunting, but it doesn't have to be. This article will discuss five simple steps that can help you enhance your wellbeing and live a happier life.



Let's start by the root problem - human body is made for motion. It's perfect design is made for performing astonihing physical exercise and you should settle for no less than that! If you haven't watch this short TED video on why sitting is bad for you - simply because standing still is our of our human nature.  Not only does it help your physical health, but it can also help reduce stress, improve your mood, and increase your energy.

By participating in physical activities like running, walking, stretching, and playing sports, you can help increase self-esteem, reduce anxiety, and improve your overall emotional wellbeing. In addition to physical exercise, you can take part in mindfulness activities. Mindfulness is the practice of being present in the moment and engaging with your thoughts, feelings, and body without judgment. Examples of mindfulness activities include deep breathing exercises, yoga, and meditation. Research has shown that regularly participating in these activities can improve your physical and mental health, reduce stress, and increase your capacity for relating to yourself and others. The key is to find an activity that you enjoy and make it part of your weekly routine.

Connect with Others for Improving Wellbeing

Connecting with others is one of the best ways to enhance your wellbeing and live a happier life. Whether through meaningful conversations or shared experiences, forming healthy relationships with others can help to reduce stress and foster a sense of belonging.

Research shows that strong social connections can increase happiness, and improve physical and mental health. Incorporating healthy lifestyle habits into your social life is a great way to boost your wellbeing. Taking part in activities with others such as team sports, outdoor adventures or even an occasional game night can help to promote healthy lifestyle habits and make it easier to stick to them. Gathering with friends and family is also an important part of maintaining strong social connections.

A mandatory element for pleasant interpersonal interactions is personal hygiene. Keep a fresh breath with an impeccable cleaning ritual with Nordics bio toothpaste Morning Fresh. Plan regular meetups with people you care about, or make an effort to reach out to those you may not have seen in a while. The time you spend with loved ones can help to create positive associations in your brain and make you feel more connected and valued. In addition to spending time with those you know, don’t be afraid to reach out and expand your social circle. Joining a club or group related to your interests is a great way to meet like-minded people and make meaningful connections. Staying open to new experiences can lead to lifelong friendships and greater opportunities. So, take the time to reach out, get active, and be social – it could make all the difference when it comes to your wellbeing and happiness.


Good nutrition is one of the most important ways to be happier and enhance your wellbeing. Eating nutritious foods can help you feel energized, reduce stress, and improve your overall mental health.

Here are five simple steps you can take to improve your nutrition and live a healthier, happier life:

1. Find YOUR diet. There is an ocean of nutrition advice out there and this is understandable having in mind the powerful effect diet has on people's health. Our advice is to consult an educated expert and start a nutrition plan only according to medical exams results.

2. Limit processed foods. Processed and frozen foods often contain unhealthy preservatives and added sugars. Instead of relying on these foods, opt for homemade meals from whole food ingredients whenever possible.

3. Increase your fiber intake. Fiber can help regulate digestion and keep you full for longer. Aim for 25 to 30 grams of fiber each day by eating foods like legumes, fruits, vegetables, nuts, and whole grains.

4. Stay hydrated. Keeping your body hydrated is essential for proper cognitive and physical functioning. Make sure to drink at least eight glasses of water every day to keep your body hydrated and your brain alert.

5. Choose healthy snacks. Eating snacks between meals can be a great way to stay energized and get the nutrition your body needs. Go for healthy snacks like nuts, fruits, and yoghurt instead of processed, sugary options.

As dental hygiene experts we need to remind you that you should clean your oral cavity after every meal. If you're on the run you can chew a bubble gum for 10-15 mins or rinse with mouthwash.

Stress Management

When it comes to managing stress and improving wellbeing, one of the best self-love habits to adopt is to take time for yourself. There are numerous techniques that can help stress reduction and surely you can find the best one for. Taking time out to relax, reflect, meditate, or simply take a break from the hustle and bustle of life is an invaluable way to reduce stress and increase your overall wellbeing.

Even making small changes like taking a few moments to stretch, go for a walk, or listen to music can help you to relax and reset. Additionally, if you find yourself feeling overwhelmed, try to practice mindfulness and be mindful of your thoughts and feelings. Focusing on the present moment and being aware of your thoughts can help to reduce stress and give you the opportunity to reassess your situation. Finally, make sure to take care of your physical health as well. Exercise, a healthy diet, and regular sleep are all important components of stress management and a happier, healthier life. To further increase your wellbeing, try to incorporate some self-love habits into your lifestyle, such as spending time with friends and family, engaging in hobbies, and expressing gratitude.


Sleep Quality

Sleep quality is essential for mental and physical wellbeing. A good night’s sleep helps recharge your body and mind, and can have a positive effect on your overall health.

But getting enough sleep can be difficult in our modern, fast-paced world. To ensure that you get the restful sleep you need, here are a few simple steps you can take to enhance your wellbeing:

1. Set a consistent sleep schedule. Go to bed at the same time every night, and wake up at the same time every morning. This will help train your body to naturally follow this schedule and get the restful sleep you need.

2. Improve the quality of your sleep environment. Make sure that your bedroom is dark, quiet, and comfortable. Consider investing in blackout curtains, earplugs, or a white noise machine to help you get the highest quality sleep possible.

3. Develop positive thinking skills. Learn how to practice mindfulness and positive thinking before bed. This will help you to relax and clear your mind, allowing for a more peaceful sleep.

4. Exercise regularly. Regular physical activity can help improve your sleep quality by helping your body to naturally tire itself out. Aim for at least 30 minutes of exercise three to five times a week.

5. Cut out caffeine, alcohol, and nicotine in the late afternoon and evening. All of these can negatively affect your sleep quality, so keep them to a minimum if possible. By following these simple steps, you can help ensure that you get the restful sleep you need to enhance your wellbeing and live a happier life.


All in All

Enhancing your wellbeing is a journey that requires dedication and effort, but the reward is a life full of joy and contentment. With a few simple steps and a few lifestyle changes, you can create a more positive environment for yourself and set the building blocks towards achieving your goals and dreams.

Take the time to give yourself the care and attention you deserve, and you will soon find yourself living a healthier and more joyful life.

Dental Influencers to Follow in 2022

It’s not uncommon to see influencers from every industry on social media. So, seeing dental professionals sharing content about their work and on dental health topics doesn’t come as a surprise.

 In a world where marketing is becoming increasingly digital, there are a growing number of online personalities who have turned their love for dental health into a lucrative career. These individuals use their social media accounts to share updates on the latest happening in the dental industry and provide information about different topics related to dental hygiene. In this article, we look at 10 of these individuals.

The following list consists of dental influencers to follow in 2022 and a few facts about their professional background as well as their social media activity.

10 Dental Influencers You Should Know

  1. Dr. Jason M. Auerbach , also known as Blood Tooth Guy (@bloodtoothguy) has a following of 175,000 followers on Instagram. He is a certified Oral and Maxillofacial Surgeon and his social media content mainly focuses on oral surgery. He gained this massive following because he shares educational videos of his dental surgeries. If you don’t mind bloody, up-close teeth, he is your guy!
  2. Dr Teeth is a dental professionals’ hub with a YouTube channel with over 192,000 subscribers. The founder of this dental academy is Dr. Hina Malik, who shares simplified animated dental tutorials, covering topics such as oral diseases and sharing footage of dental treatments.
  3. Dr. Helen Mo, also known as Dentist Mom has a whopping 236,000 Instagram followers. She mainly shares content about baby teeth care using mostly infographics and graphics. Her target audience is primarily parents, but other dental professionals follow her and trust her expertise in pedodontics.

4. Richard Chwalek is a digital marketing expert specializing in the dentistry niche. His social media content is targeted to dental professionals who want to learn about digital marketing and grow their businesses online. His website is called “Niche Dental” and his main social media platform is Twitter, where he mostly shares the latest dental industry news and digital marketing tips.

5. Gary TaKacs, also known as Thriving Dentist has created a following across many social media platforms such as Twitter, Instagram, Facebook, Pinterest. He shares financial and professional tips on how dentists can grow their practice on his Podcast as well. With over 400 Podcast episodes, he is rightfully considered the “Godfather of Dental Podcasting”.

6. Dr. Thomas P. Connelly also known as the Father of Diamond Dentistry is another dental professional based in New York. He often writes blogs about dental trends and dentistry news in Huffington Post. He is also very active on social media and has a massive following of over 212,000 followers on Instagram.

7. Hack Dentistry is a dental education platform which shares informative tips in a fun way to dental students. The founder Dr.Sanketh Sharathkumar created this platform to provide an alternative and more effective solution to classroom learning and make it accessible to dental students around the world. His main social media platform is Youtube, where he shares animated and short videos to explain oral pathology terms.

8. Ann Marie Gorczyca, DMD, MPH, MS is a prominent clinical orthodontist with a 25-year career. She has been a professor in some of the biggest universities in the US and an author of the book titled “It All Starts With Marketing”. Her extensive knowledge in multiple areas has enabled her to share her advice on dental practice development, customer relationships, and dental management across her thousands of followers. Her social media presence extends to various platforms such as Twitter, Youtube, and Instagram.

9. Dr. Rhona Eskander is a London-based dentist with multiple awards and a massive social media following. One of the Internet’s best-known dentists, her behind-the-scenes content and down-to-earth approach made her a media favorite with over 100,000 Instagram followers. A young female trailblazer in a male-dominant industry you should follow!

10. Dr Milad Shadrooh, also known as the Singing Dentist, is on a mission to change people’s minds about a visit to the dentist’s office. He gained a huge social media following thanks to his viral videos. His entertaining yet informative dental-related parodies of popular songs has grabbed the audience's attention, and that led to his brand. He’s living proof that dentists can be fun!


Dental health can be very easily promoted through social media, as it is quite accessible and the subject is relatable. More dental professionals turn to social media promotion, especially after the consecutive lockdowns because of the pandemic. There are many popular dental influencers on social media who have a large following, and a lot more will follow their lead to promote oral health, raise awareness about dental diseases and educate people on preventive measures. 

How to Get Rid of Bad Breath with Nordics

Bad breath is old news with Nordics!

Bad breath: A globally common concern

Everyone can experience bad breath, also known as halitosis, especially in the morning or after meals and drinks. It is considered the third most important reason people seek dental care or treatments, after tooth decay and gum disease. Even though we cannot be aware of our own breath, it is more evident in the people around us. Based on a survey, about 1 out of 5 people have a self-perception of their bad breath, whereas almost 8 out of 10 tend to notice others with bad breath.

 What is halitosis exactly? The name derives from the old Latin word meaning “bad breath”. According to the scientific definition of halitosis, it refers to an oral problem whose major symptom is bad-smelling breath. It is highly preventable once the cause of it is found, and a highly common oral condition, as it affects 1 out of 4 people globally. There are a few possible causes for bad breath, but the most common one is poor oral hygiene.

What causes bad breath?

Most people claim that the culprit of the foul smell is the bacteria living in the oral cavity. However, it can be the food residue stuck in between the teeth, which the bacteria break down and release sulfur compounds. Other foods such as onion and garlic can also leave an unpleasant smell in the mouth. Once the digestion is complete, their breakdown products reach the lungs, through the blood, where they can affect the breath.

Here are a few more potential causes for bad breath:


  1. Smoking. Tobacco causes a characteristic stale scent which is caused by the cigarette smoke lingering in the mouth and throat. The chemical compounds, released in the oral cavity, mix with the saliva and result in bad breath. Smoking also increases the chances of gum diseases, where bad breath is a major symptom.
  2. Dry mouth. Dry mouth or xerostomia is another oral condition that can cause bad breath. Saliva production helps remove food particles from the oral cavity. So when the mouth is dry, either naturally or because of a disease, bad breath is likely to occur.
  3. Crash diets. Dietary plans such as low-carb diets and fasting can produce halitosis due to the breakdown of the fat. The chemicals, which are produced during the breakdown, are called ketones and they have a strong smell that lingers in the mouth.
  4. Drugs. There are some medications that can inhibit saliva production, which results in dry mouth and therefore bad breath. Other medications can produce malodor as they break down and release chemicals in the breath, such as chemotherapy chemicals, tranquilizers, and even vitamin supplements in large doses.
  5. Nose, mouth, or throat health conditions. There are some small bacteria formed on the tonsils which produce halitosis. Also, infections in the nasal cavity can cause bad breath.
  6. Diseases. Metabolic diseases, cancer, liver failure, and gastroesophageal reflux disease can result in halitosis, because of the chemicals that are produced.

Nordics vs bad breath

It is often a source of psychological distress, but proper dental hygiene and healthier habits can fight it. Here are a few recommended Nordics essentials to get rid of bad breath simply in the comfort of your home:


#1: Morning Fresh toothpaste. Our new Nordics Morning Fresh toothpaste with coconut oil and mint is perfect for your morning routine. The combination of these two natural ingredients ensures complete protection from bacteria buildup, gum irritation, and halitosis. Mint has been used to fight off malodor since ancient times and is synonymous with fresh breath, so it is exactly what you need to have a fresh breath all day.


#2: Premium toothbrush. Our newest Premium Toothbrushes are equipped with 6580 bristles, making them three times more effective than the regular ones. The small heads ensure deep cleaning in every nook and cranny, so you are left with a fresh sensation with every brush. On top of the benefits in your dental care routine, the Nordics Premium toothbrush is made of recyclable bio-plastic and high-quality Dupont nylon, and the packaging is biodegradable, highlighting our sustainable approach.


#3: Dental floss. Our Nordics Dental Floss with Mint should be the second most important part of your dental care routine. It can successfully remove food particles that could not be removed by the toothbrush and protect the teeth and gum


#4: Mouthwash Soothing Fresh. Our Nordics Soothing Fresh Mint mouthwash completes the essentials for your daily dental hygiene routine. Thanks to the mint extract, it prevents bad breath, offering a fresh minty sensation both in the morning and night and protecting you 24/7. 


 Although bad breath is not considered a dental emergency, it can be embarrassing. If you’re suffering from this condition and would like to learn more about some of the ways to fight bad breath now, then make sure you check out Nordics products here. There are a number of premium dental products that will help you eliminate malodor, and elevate your dental hygiene all while choosing sustainability.





Nordics Innovation Lab

Welcome to Nordics Innovation Lab!

"Nordics" Mean Innovative Dental Care

We created Nordics to provide premium dental care with a sustainable and innovative approach in mind. If you have ever purchased a Nordics product, you must have witnessed that there is something different from the other oral care brands, which are available in the market. Nordics became a pioneer in the industry of organic care, setting an example with innovative ingredients and techniques. The clean label is a true indicator of it, and it is evident in every part of our business. 

Why Innovation Matters

The evolution of the dental industry throughout history has shaped our everyday lives in more ways that the young generations cannot comprehend. Oral care at home nowadays looks completely different from what it did even 50 years ago. This is mostly thanks to the technological advancements that disrupted the dental sector, among other medical fields.

What used to be a very painful dentist appointment now is a much more efficient and comfortable experience. The oral care products that people use at home cover most of their everyday needs in terms of protection and prevention of oral diseases. Let’s take toothpaste, for example. The first ever toothpaste recipe, documented in Egypt back in 4,000 BC, contained rock salt, dried flowers, pepper, ash from ox hooves, and burnt eggshells. The next version came to a lot later, in the 1700s, when people used stale toast, turned it into powder, and used it to scrub the food residue from their teeth. Let’s keep in mind that the toothpaste version, which is the most similar to the one we use nowadays, started getting mass-produced towards the end of the 19th century. 

Introducing Nordics Innovation Lab

The scientific team behind the Nordics oral care products has introduced various ingredients and techniques and continues to push the boundaries with every new product. A few examples include the use of the processed probiotic dedicated to oral care called  SymReboot™ OC by Symrise, toothpaste tubes made of sugar cane, and bottles made of rPET, a type of recycled plastic.

These innovative approaches are only a few of the steps Nordics has taken to provide eco-friendly and high-quality dental care products and distribute them to global consumers who share the same values.

Here are a few of the ingredients that inspired the new column: Nordics Innovation Lab.


  1. Hydrated Silica is a hydrated form of silicon dioxide, the second most abundant mineral of the crust of the Earth. The natural form of silica is crystal and when added to dental products after specific processes, it provides the abrasive element to effectively clean the surface of the teeth and prevent plaque formation. It can also help eliminate stains, making it a useful ingredient in whitening toothpaste as well. The Food and Drug Administration (FDA) considers it a safe-to-use substance, listing it as a Generally Recognized As Safe (GRAS). Since it is derived from an abundant material, it is a renewable natural source people can use with confidence.
  2.   Zinc Citrate is an odorless, slightly soluble in water substance and the result of the neutralization of citric acid using a high-purity zinc source. Its benefits in oral care include antibacterial and anti-inflammatory properties, and the ability to prevent or eliminate tartar and plaque buildup. Zinc salts such as zinc citrate are considered safe and it is also listed as Generally Recognized As Safe (GRAS) by the FDA.
  3.   Xanthan gum is another FDA-approved food additive, also present in dental care products. It is a thickening and stabilizing agent and can be found in toothpaste. Its addition helps protect the enamel and may even be useful for people who suffer from dry mouth, as it encourages saliva production.
  4.   Glycerin also known as glycerol is a colorless and odorless liquid mostly used in cosmetics, and derived from vegetable oils or animal fats. It is also used in foods and beverages because of many reasons. For instance, it can be added to products for sweetness, moisture retention, softness or smoothness, sugar crystallization prevention, and volume and texture. Specifically, the addition of glycerin to dental products such as toothpaste provides sweetness, a pleasant texture, and body and moisture. According to the Food and Drug Administration (FDA), glycerin is a safe substance, when used under safe manufacturing processes.
  5.  Lauryl glucoside is an alternative to sodium lauryl sulfate (SLS), which is a common but dangerous detergent. It is a thick, yellow substance derived from coconut oil, corn sugar, or palm oil. While SLS can cause or irritate allergies, lauryl glucoside is the element that produces the foam while brushing, plus a natural and non-toxic cleansing agent.



Nordics will continue to shape the new age of dental care products, which need to be sustainable without the sacrificing of quality. Learn all about the Nordics philosophy on innovative oral care at home and browse through our clean-label products here.







What you Need to Know About Tartar or Dental Calculus

What is Tartar?

Do you know how many bacteria reside inside your mouth? The answer is 6 billion, including 700 different species of them! Not all of them lead to health problems, and a lot of serious diseases and infections can be prevented by proper oral hygiene with the appropriate dental care products. 

But what happens to the bacteria causing plaque around the enamel of the teeth over time? The plaque layers are getting thicker and they form dental calculus or tartar, which stains the teeth and creates openings or “pockets” under and above the gum line where bacteria can insert the bloodstream.

Tartar or dental calculus, which is a severe case of hardening and calcified plaque, occurs when minerals in saliva and gums react with a bacterial plaque in the teeth. It severely affects the gum structure and unlike other milder dental diseases such as gingivitis, it cannot be reversed or cured with improved dental hygiene habits at home. Bad breath, discoloration of the enamel, receding gums, and persistently swollen gingiva are just a few of the clinical signs of calculus formation. Plaque from which the calculus forms can be eliminated with brushing and flossing. However, once created, calculus is too firmly adhered to be removed with a toothbrush. Ultrasonic tools or dental hand instruments can be used to treat calculus buildup.

From Plaque to Tartar

As mentioned previously, the bacteria that cause plaque buildup around the enamel of the teeth and the gums are the same ones that, when combined with poor diet and dental hygiene, can lead to calculus formation. The gum line becomes infected and swollen, and when the infection (gingivitis) spreads so much that there is a loss of the connecting tissue between the gingiva and teeth, resulting in periodontitis. When the plaque accumulation resides in the “pockets” created for a period of time, then it becomes calcified and a lot harder to treat, known as tartar. Show Source


Essentially, both plaque and tartar are almost guaranteed to develop and cause severe infections in the mouth and spread to other organs through the bloodstream due to poor dental hygiene. While plaque is easier to reverse with regular teeth brushing and flossing, tartar causes severe tooth decay which needs to be immediately treated by a licensed dental practitioner. When the hardening of the plaque is extensive, significant problems may occur such as cavities, gum infection, and tooth loss. The timely and thorough removal of the plaque can prevent, permanent tooth decay and gum disease. If the plaque is not removed from the surface of the tooth effectively, poor and ineffective dental hygiene can cause the saliva to merge with the plaque and create tartar. Show Source

 How to Prevent it

The first step to stop tartar from forming and provoking more damage is prevention. Dental practitioners inculcate the importance of regular teeth brushing, flossing, and mouthwash rinsing after a meal because the plaque that forms can turn into dental calculus even within hours. So here are the steps to help you prevent that from happening and ensure impeccable cleaning at home:

  • Brush your teeth at least twice a day for 2 minutes using a soft-bristled toothbrush.
  • Brush with short and light strokes and emphasize on the corners and areas between the gums and the teeth, where plaque builds up.
  • Use fluoride toothpaste with organic substances that control the bacteria accumulation, enhance the dentine and soothe gums.
  •     Floss once a day.
  • Use the right mouthwash to reduce the number of bacteria and fight bad health.

How to Treat it

In the case of removing the dental calculus formation, a visit to a dental hygienist is mandatory. Teeth cleaning by a dentist, also known as dental prophylaxis should not be neglected twice a year because it is absolutely necessary in order to eradicate tartar deposits and bacteria and enhance the integrity of the enamel and the gum line. Depending on the extension of the tartar and the sensitivity of the teeth of the patient, the dental specialist will evaluate and recommend the most effective treatment.

The first treatment is professional dental cleaning which is suggested for patients with high teeth sensitivity. The dental practitioner uses hand-held metal tools called scalers which help scrape the tartar and the plaque off. One edge is pointed and used to clean the teeth above the gum line and the other edge is rounded and meant for the area under the gumline, to avoid injuries and bleeding. The advantages of using this type of tool are the effectiveness to clean the surface of sensitive teeth and the non-interference with other medical devices such as heart pacemakers. The disadvantages include some discomfort during and maybe after the treatment and more time on the dentist’s chair.


The second treatment is more technologically advanced and is called ultrasonic dental cleaning. Instruments of ultrasonic vibrations are used to break the calcified plaque and remove it effectively, including the tartar buildup in the openings under the gumline. Thanks to the high-frequency waves and the pressurized water the instrument releases, the bacteria residue is removed and the teeth are polished and clean. The advantages of the ultrasonic cleaning tools include the cleaning of the areas that are harder to access with the traditional tools. Also, the procedure is pain-free and completed much more quicker than the typical professional cleaning. The disadvantages relate to the need for protective gear when handling the equipment and the potential complications if the patient has a heart pacemaker.


In conclusion, our oral health depends on our lifestyle choices, nutrition and the establishment of the right dental hygiene. The last-mentioned needs to be a priority from infancy to adulthood as dental problems can turn into a threat for the overall health pretty fast. In Europe, severe gum diseases mostly develop in older generations and up to 40% of the European citizens aged 65 and older suffer from infections caused by dental calculus, and consequently tooth loss. However, even 1 out of 5 people between the ages 35-44 will also experience periodontal infections.

If you are looking for the right dental care products, head over to wearenordics.com to learn more.










The Cost of Straight Teeth: Braces

What are tooth braces?

Dental braces or tooth braces are corrective orthodontic tools used for teeth straightening and the correct jaw alignment. Orthodontists place metallic squares called brackets on the outer surface of the teeth and a flexible piece of wire, which sits on top of the brackets, and its sides are screwed on bands, which fit around the wisdom teeth.

Braces are used to fix issues such as crowding, crooked teeth, and misaligned bite, either overbite or underbite. This treatment is more common among teenagers, but adults can also get braces to perfect their smiles.

The Evolution of Braces

Straight teeth have long been considered to be attractive and a sign of good health. Braces may seem a modern dental procedure, but there is evidence of ancient civilizations using a form of dental braces. Some of them were used to preserve the straight teeth of the deceased to the afterlife. Others designed a basic version of braces to fix the crooked teeth of the living. The materials differed between civilizations, but the most common were gold, metal, and or catgut. The evolution of orthodontics was determined by the following cultures. 

  1. Ancient Egyptians used metal posts attached to a cord made of the animal intestine and placed them on the teeth of the dead. This technique is very similar to the modern one, as the attached cord functioned as an arch and applied the necessary pressure to fix the misalignment. Based on the culture and their beliefs about the afterlife, it was more important for them to provide the best care possible for their dead than the living.
  2. Ancient Romans also played a great part in the history of orthodontics . Archeologists have discovered Roman tombs with evidence of teeth braces, which were almost identical to the traditional ones used nowadays. These braces were made of gold and were fitted along the teeth. Another discovery we owe to Romans is the fact that the braces are the most effective in earlier ages. In fact, ancient Greek medical documents by Hippocrates reveal that crowded teeth or other structural dental issues led to “headaches and ottorhea or ear discharge
  3. The Etruscans, an ancient civilization who lived in central Italy in the 6th century BC, used a type of gold mouth guard, similar to a modern dental retainer. Similar to the ancient Egyptian tradition, they were interested in preserving the straight teeth of the dead in the afterlife.


The French had significantly contributed to the field of dentistry in the 18th century, creating custom mouthguards and overcrowding treatments. A century later, in 1819, Christophe-Francois Delabarre invented the precursor of  the modern dental braces, by designing a woven wire which was fitted over the upper and lower row of the teeth, and over time it would fix teeth misalignment.

Types of dental braces/ brackets

A lot has changed in orthodontic technology in just the last decade. The unattractive mouthful of metal wires is now in the past and new, more discreet tooth braces are available. The five types of orthodontic braces are:

  1. The metal braces which are the traditional and most used ones. They include brackets on the front of the teeth and bands fitted in the back teeth, to support the flexible wire arch, which applies pressure to fix crooked teeth.
  2. The ceramic braces which are the traditional braces with a tooth-colored ceramic layer. They are more discreet and appealing than the metal ones and are made with stainless steel, gold, and clear materials.
  3. The lingual braces comprise brackets placed behind the teeth, facing the tongue and they have the same function and look as the traditional ones.
  4. The self-ligating braces are a more expensive version of the traditional ones because they replaced the bands with clips to hold the wire in place. They provide less friction on the braces, more control and precision on the alignment and the teeth brushing and cleaning are easier to do.
  5. The Invisalign, which is considered a type of brace, even though there are no brackets or wires. Instead, it is a clear plastic aligner that is fitted perfectly over the teeth and can be replaced once or twice a month. The patients prefer them because they do not experience much difficulty in drinking and eating but they are considerably more costly than the other types. They are recommended for minor to moderate orthodontic issues in teenagers and adults.

The Cost of Dental Braces

The cost of tooth braces varies from country to country. An orthodontic treatment is not always covered by medical insurance companies and its cost can be quite high. In the US, over 4 million people wear braces and 25% of them are adults. As a rough estimate, braces can cost between $3,000 and $10,000 in the USA, depending on the duration of the treatment and the type of braces.


Dental braces types Price range in the US
Metal braces $3,000- $7,000
Ceramic braces $4,000- $8,000
Lingual braces $8,000- $10,000
Self-ligating braces $3,000- $7,000
Invisalign braces $4,000 - $7,400


There are some cases where medical insurance can cover part of the cost for teenagers when the treatment is deemed as a medical necessity. The duration of the treatment is between 1 and 3 years and the visit to the orthodontists’ office can be a painful and uncomfortable experience.


According to statistics, the global orthodontics industry is expected to grow at a CAGR of 7% until 2030 mainly due to the surge of tooth and jaw misalignment cases and the continuing demand for dental aesthetics. The children segment will continue to dominate the major market share but the adult segment will also develop significantly. As for the market share per region, North America will likely occupy the largest market share, followed by the European market. The Asia Pacific will be the fastest-growing market in the next decade due to the rise of dental issues, the geriatric population, and the advances in dental technology.

 Orthodontic treatment may be a painful experience, but it an essential one to fix dental irregularities and prevent other health complications.







10 Steps to a Picture-Perfect Smile!

The foolproof formula to pearly white smile!

Who doesn’t love seeing the bright smiles of Hollywood stars? The perfect smile can do wonders for your confidence and social life. Whether you want to book a job, land that dream promotion or just make a lasting impression on the people around you, a great smile is your secret weapon!

While you might think that having a perfect smile is about getting cosmetic dental procedures such as veneers, crowns, and expensive whitening treatments, the truth is that there are natural solutions you can take advantage of to help you achieve your dream smile. Some of them you can probably already guess, while others may surprise you! Here are 10 tips for a perfect smile:


  1.  Eat healthily. You must have heard from a young age how sugary snacks like candy are the worst enemy for your teeth? Although it is true, foods high in carbohydrates such as pasta and bread can also cause cavities because they stick to the surface of the teeth. Over time, the carbohydrates break down into sugars which are what attract the bacteria buildup in your oral cavity. On the other hand, a diet including vegetables and fruits ensures the necessary daily intake of vitamins and antioxidants for your overall body health. For example, apples are great for your oral health, as they contain natural fluoride, fiber, and water which stimulate gums and saliva production. Greens contain a lot of vitamins and calcium which protect the enamel of the teeth.
  2. Drink water. Water also works wonders for your dental health! How? It helps remove food residue stuck between your teeth, your tongue or between your inner cheeks and gums. It can also restore your mouth’s pH balance after you consume acidic foods and hydrate it with saliva production, preventing bacteria overgrowth.
  3. Replace toothbrush 3-4 times a year. Dental professionals recommend a toothbrush replacement every three to four months or sooner if the bristles are no longer nice and straight. The more you use your toothbrush, the less effective it is to scrape away the food residue and bacteria from the oral cavity. Plus, a toothbrush that has been in use for a long period of time is likely to carry bacteria which makes it no longer safe to use.
  4. Choose a soft-bristled toothbrush. We have to be thankful for the dental care evolution throughout the centuries. Could you imagine if our toothpastes contained crushed bones and oyster shells like the ones our ancestors used did? Abrasive materials and brushing hard do not achieve a more thorough cleaning. On the opposite, that can cause gum bleeding, gum recession, enamel erosion, and tooth sensitivity. That is why dentists suggest gentle brushing with soft-bristled toothbrushes. Our brand new Nordics Premium toothbrush is exactly what you need and you can get it here.
  5. Have a consistent and proper oral hygiene routine. Establishing the right oral care routine is undoubtedly the most important step towards healthy teeth. If you are looking for excellent results, you should brush your teeth for 2-3 minutes at least twice a day, floss or use interdental brushes at least once a day, and use mouthwash afterward. This is the foolproof method to minimize the risk of plaque buildup, oral infections, and diseases at the comfort of your own home.
  6. Limit consuming staining drinks & foods. Your habits food- and drink-wise can have an impact on how your teeth look. When it comes to your diet, you must keep in mind that there are a lot of ingredients and drinks we all consume daily that, through their pigments and colorants, have the ability to stain or discolor your denture. You might, therefore, want to limit or even avoid coffee, sodas, tea, red wine, certain dressings and sauces, balsamic vinegar, colored candy, and of course deep-colored fruits like blackberries, red grapes and blueberries, and their juices. Nevertheless, some of the above have proven benefits for your overall health, and some others, like coffee and red wine may be some of our guilty pleasures. Therefore, as it is not possible to totally avoid them, you can consume them as long as you follow the right oral hygiene routine including high-quality whitening toothpaste, as your teeth can easily go back to a more yellow, dull tone even a few months after a professional whitening treatment.
  7. Use straws (Nordics) If you were looking for additional ways to improve your everyday oral hygiene, you just found a bonus one! Using straws will surprisingly benefit your teeth in the long-run! They prevent contact between the drinks and the tooth surface, saving you from noticeable staining and the potential formation of cavities.  Want to walk that extra mile? The Nordics bamboo drinking straws are sustainable, eco- friendly, vegan, cruelty-free and made of 100% natural bamboo stems you can use again and again! No doubt you can have the plus of protecting the planet while protecting your teeth.
  8. Use a whitening toothpaste (Nordics) Getting tired of trying to have the sterling smile that you have been dreaming of, but not willing to undergo all these expensive and time- consuming professional whitening treatments? Who said that you can’t have equally good results at home?  With a little help from the Nordics Organic toothpaste Ultra White with Charcoal and Matcha, including natural ingredients in its high quality formula and ideal for an everyday use, you can keep away all the unwanted staining from food, coffee, smoking or medication, while restoring the sparkle of your enamel, providing your teeth with this gorgeous looking natural white shade.
  9. Don’t skip your dentist appointments! One of your wisest decisions towards having a beautiful smile is definitely to make your dentist or dental hygienist your friend. Whether you are lucky enough to have a strong dental quality or you have to try a little extra to maintain a good oral health at home, visiting your dentist twice yearly will save you time, money, and keep you from unnecessary situations like root canal surgeries, filling cavities, treating tartar or tooth-decay. During your scheduled routine dental check, a hygienist will provide you with a detailed image of your dental health, useful tips and, more importantly, alert you about any conditions you might be prone to and need to be mindful of.
  10. Take care of your overall health. Last but not least, even though it is hard for a lot of us to find the connection, many times our mouth works as a mirror for our overall body wellness. Dental conditions may appear in different forms and can stem from other general body conditions and malfunctions, which, if not treated properly and in time, may lead to difficult oral diseases such as tooth decay, gum diseases etc. Stomach ulcers, high blood pressure, diabetes, chronic kidney disease, anemia are only some of the diseases that can severely affect the good health of our oral cavity and disrupt its balance in multiple ways. Keep good track of your body health with the assistance of your general practitioner who will guide you through to build a strong body and ensure strong teeth and gums as a result.



Our products are designed to provide premium dental care to everyone with natural ingredients and a sustainable approach in mind. Completing your dental care routine with nature’s best ingredients and innovative formulas has never been more eco-friendly!




How Dental Care is Evolving with the Digital Age

Dentistry has been a critical part of our health for centuries. But with the advancement of technology, it’s evolving in ways we never thought possible. There are now new ways to keep your teeth and gums looking healthy that offer more convenience and comfort than ever before. From simple tools like toothbrushes to sophisticated digital toothpaste applicators, dentistry is becoming more personalized and accessible with every passing day. Here are some ways dental care is evolving with the digital age.

 How dental care is evolving with the digital age

In the past, people would visit their dentist to have a toothbrush or toothpaste applied. Today, it’s possible to get a custom-made app for your phone that will clean your teeth automatically.

One of the most popular new innovations in dental care is digital toothpaste applicators. These devices apply specific amounts of toothpaste with a consistent amount of pressure and speed for a consistent brushing experience. They also provide a timer so you know when to move on to another part of your mouth.

If you have braces, there are apps that can clean them for you with just one click! You simply attach your phone onto a holder that clips onto your braces and then select the appropriate mode from the app. It cleans off any food caught in between brackets while avoiding damage from metal bristles.

Even traditional tools like toothbrushes are evolving thanks to technology. There are now brushes on the market that track everything from brush time to where you need more attention, helping you achieve a healthy smile easily!

 The Future of Dentistry

 Brushing one's teeth is an experience. It's a time to relax, reflect on the day, or just enjoy oneself in general. But in the age of technology, this is changing.

With innovations like Bluetooth toothbrushes and digital toothpaste dispensers, brushing your teeth can be more about efficiency than enjoyment.

The toothbrush industry has been rapidly upgrading its products to make them more convenient for the average consumer. From self-cleaning brushes that recharge when they're finished brushing to electric toothbrushes that are able to brush two times faster than manual ones, there are plenty of ways we can make our oral care routine easier than ever before.

Digital technologies have also made it easier for dentists who want to offer more personalized treatment plans at their offices. With digital x-rays, dental impressions, and panoramic x-rays becoming more popular in the dental world, it's easier than ever for dentists to see your teeth and gums with stunning clarity—and help you better understand how you can enhance your dental care routine.

The Evolving Toothbrush

 The toothbrush has been a staple in households for a long time. We use them to keep our teeth and gums healthy, but they've also evolved into something more. Like so many devices nowadays, toothbrushes are getting smarter too.

In the 1980s the first electric toothbrush was released. These days, there are digital ones that track your brushing habits and offer helpful feedback on how well you are doing based on pressure and technique. They can even be paired with an app to show when you need to replace your brush head or repair your handle.

As technology continues to evolve, we'll likely see new innovations that will make brushing even easier and more efficient than ever before!

 The Evolving Toothpaste Tube

 We’ve all seen toothpaste tubes before, but not like this. One of the newest innovations is a digital tube that allows consumers to choose how much paste they want and dispense it with a click of a button. This offers two benefits: convenience and customization.

The most obvious benefit is the ease of use. The new digital tubes make it easier than ever to grab just the right amount of toothpaste, eliminating the risk of squeezing out more than you need or accidentally using too little. You can choose precisely how much paste you need depending on your brushing habits and dental needs.

The second benefit is customization. With the ability to choose your desired level of thickness, you can create a paste that caters exactly to your specific preferences in terms of thickness and texture. These changes are perfect for people who experience sensitivity in their teeth or gums or who have braces and want to avoid damaging their appliances with excess pressure while brushing.


 So, what does all this mean for your dental care? It means that you are now able to take control of your dental health at home. Nordics products are designed with natural ingredients and cutting-edge technology to provide premium dental care at home. Our latest innovative product, the Kids Strawberry Splash Toothpaste contains the processed probiotic SymReboot OC, which sustains the oral cavity’s instinctive defenses and supports the healthy balance of the oral microbiome.

Learn more about how Nordics combines innovation and sustainable techniques to provide affordable and holistic dental protection here.



Dental Care Around the World

A healthy mouth equals a healthy body! Good oral health is often linked to overall wellbeing and optimum health. The dental specialists rightfully advocate the importance of proper oral care, because the mouth is the gateway to the rest of the body. An infection in the teeth and or gums, due to poor oral hygiene can compromise more organs such as the lungs, heart, and brain and cause severe and irreversible damage. This is why the presence of oral medical centers plays a significant role in the promotion of proper oral care. However, the people in need of dental treatments are less likely to have access to them for various reasons.

 The State of Oral Health Care worldwide

According to the World Health Organization WHO, roughly 15-20% of adults between the ages of 35 and 44 have advanced gum disease, while over 30% of adults worldwide between the ages of 65 and 74 have none of their natural teeth intact. Furthermore, the statistical evidence reveals that 60-90% of children and approximately 100% of adults in the world have dental cavities at least at one point in their lifetime.

 Tooth decay is the most commonly diagnosed dental disease in the world, affecting nearly 90% of the population. It's also the most prevalent childhood illness, afflicting more than 70% of school-aged children3. Oral hygiene habits among children from 41 countries demonstrate a variation in brushing frequency between North American and European countries, based on the most recent surveys. Reports by the American Dental Association (ADA) reveal that 78% of adults in the USA brush their teeth twice daily, while in the case of children only 44% of them do. European countries such as Switzerland, Sweden, Netherlands, Germany, Denmark, and Norway have the highest ranking in oral care, and specifically up to 75% of adults brush their teeth twice or more daily. Ranking lower in oral hygiene are countries like  Finland, Romania, Greece, Lithuania, Turkey, and Malta, where fewer than 46% of adults take good care of their teeth.

The skyrocketing rise of oral diseases is a major public health threat globally. Fortunately,  the Global Oral Health Programme, introduced by WHO, is drawing attention to the importance of oral health around the world. The objective of the program is to identify strategies to help the millions of people who are unable to receive preventative dental care due to a lack of financial resources or access. Several European countries have privatized oral health care services in recent years, making it unaffordable for many. Furthermore, most eastern European countries have stopped providing school dental services, leaving children without access to oral health care. Dealing with oral diseases effectively, to drive these percentages down, will require access to dental care products and dental treatments for everyone.


Oral care in Developed Countries

 The United States, Japan, and Canada are the top 3 countries with the highest number of hired dental professionals globally, indicating that developed countries have the best access to oral health care. Income levels play a significant part in determining good oral health. Since many health insurance policies do not cover dental care, middle-class families often struggle to afford the recommended twice-yearly checkups and necessary dental work.

 One thing worth noting is that, as research continues to uncover the many hazards associated with gum disease, the number of dental hygienists joining the industry has been increasing in all developed countries over the last decade. Between 1987 and 2006, the number of dental hygienists in Canada grew by 200%, whereas the number of dental hygienists in Italy increased by a stunning 2207%! The Bureau of Labor Statistics in the United States has predicted a 38% increase in job growth in the profession between 2010 and 2020, which is much higher than the average for all occupations. A rise in population, a larger need for preventative dental treatment, and the need to maintain oral health, by minimizing dental problems in the elderly population, are among the reasons for this considerable increase.

 Oral care in Developing Countries

On the contrary, the reality in developing nations is entirely different. For example, although tooth decay is very common in the developed world, it is surprisingly rare in African countries. According to the World Health Organization (WHO), this is primarily due to the scarcity of sugar in people's diets. A bacterial infection that affects impoverished children and destroys the soft and hard tissues of the oral cavity called Noma, is prevalent throughout the Sub-Saharan region in lieu of dental caries. As shown by studies, it may surpass death rates of HIV/AIDS and malaria in the upcoming decades. As a response to that, the International No-Noma Federation was established by a group of 30 foundations and non-governmental organizations. In Africa, a coordinated effort to address the disease includes village-specific awareness programs, malnutrition solutions, and increased surveillance. While prevention is vital, a treatment-based strategy involving dental surgery is frequently required but costly. Such programs rely on both private investments and a sufficient group of dental professionals.


The reports show that dental health problems affect both the developed and the developing world. The first step to address them is the integration of oral health in the healthcare system, the appropriate distribution of medical staff across the world, and educational programs and campaigns for the low-income and high-risk populations. Spreading awareness will be a long process, but it starts with the preventative measures taken by individuals. The quality of life depends on personal hygiene, of which dental care should be an integral part.