2023 will be a year of major advances in natural cosmetics trends! From plant-based skincare to dewy makeup, the growing demand for natural, sustainable ingredients is driving a new wave of beauty products. Consumers are increasingly conscious of the environmental impact of cosmetics and are searching for natural products that are cruelty-free, recyclable, and ethical.

This shift has already had a huge impact on the cosmetics industry, with many companies adjusting their product lines to meet consumer demand for natural cosmetics. So, what are the top trends in natural cosmetics for 2023?

The future of natural beauty is upon us: top trends in natural cosmetics are emerging and the demand for more sustainable, eco-friendly products is growing. From the use of algae-based ingredients to natural preservatives, the beauty industry is responding to consumer demand for safer, healthier options.

But what does the future of natural beauty hold? What are the top trends in natural cosmetics 6 years from now? Requirements like 100% biodegradable makeup to plant-based skincare and even sustainable packaging will be a must for the consumers of the future. It’s an exciting time for the industry and we can’t wait to explore the possibilities!


The Natural Beauty Revolution is changing the beauty industry, ushering in a new era of natural cosmetics specifically tailored for the modern consumer. As consumers are growing increasingly conscious of what they use on their skin, mouth and hair, natural beauty products are becoming more and more popular.

In this article, we explore the top trends in natural cosmetics for 2023, as well as what the future of natural beauty looks like.

Benefits of Natural Cosmetics

The sheer range of plant-based and botanical ingredients used in natural cosmetics provides an array of benefits, such as improved skin health, greater protection against environmental damage, and reduced harmful chemicals – all of which will have growing importance in the years to come. As the natural beauty industry continues to grow, ingredients have become the major factor for innovation.

Moreover, natural cosmetics are also renowned for their natural fragrances, which are often hypoallergenic and free from synthetic fragrances, which makes them eco-friendly. Natural fragrances are ideal for people with allergies or those who want to improve their health. Some essential oils have antibacterial or antifungal properties, while others can help reduce stress and promote relaxation.

Also, natural ingredients are typically less harsh on the skin when used in the proper solution proportion. They often contain fewer chemicals, which means they are less likely to cause irritation or allergic reactions. Furthermore, they come from sustainable, renewable resources, which is better for the environment than generating synthetic ingredients that are derived from petroleum or other non-renewable resources. That makes them biodegradable and upon disposal, they are harmless to the user and the environment, unlike synthetic ingredients that sometimes contain harmful chemicals like phthalates, parabens, and sulfates.

Let’s remember that natural ingredients have been used for centuries for preserving the beauty of our ancestors. This is because natural ingredients are rich in antioxidants (ex. green tea, acai berry, pomegranate) that can help protect the skin from damage caused by free radicals. Free radicals are unstable molecules that can cause oxidative stress and damage to the skin, leading to premature ageing, wrinkles, and other skin problems. They are nutrient-rich (ex. aloe vera, argan oil) like vitamins, minerals, and amino acids that can soothe and hydrate the skin. Also, natural oils are similar to the oils produced by the skin. Such ingredients are jojoba squalane oil. They are easily absorbed and can help regulate the skin’s natural oil production. This can be especially beneficial for people with oily or acne-prone skin.

Let’s sum up the main benefits of natural ingredients in cosmetics. They are:

  1. Hypoallergenic
  2. Eco-friendly
  3. Non-toxic
  4. Gentle towards the skin
  5. Stronger effect than synthetic ingredients


Popular Products

As the natural beauty industry continues to explode in popularity, the top trends in natural cosmetics for 2023 are emerging. From vegan-friendly skincare to more eco-conscious packaging, natural beauty enthusiasts are eager to explore the possibilities of ‘Natural Beauty 2023.

Popular products on the rise include sustainably-sourced oils that provide deep hydration, natural mineral makeup, and even toothpaste made with natural ingredients. Consumers are seeking out brands that prioritize sustainability and are looking to purchase natural beauty products that are good for both their skin and the environment.

Let’s have a look at a zero-waste dental floss and a mouthwash bottle of recycled plastic.

Challenges for Natural Cosmetics

The future of natural beauty is one fraught with challenges. From product safety and sustainability to the cost of organic ingredients, many factors determine what our natural beauty future will look like. The higher cost is maybe the biggest obstacle in front of the popularization of natural cosmetics. Because of the limited natural resources, its production cannot be as massive as synthetic cosmetics. Bioproducts rely on natural harvest, which is dependent on climate conditions. On the other hand, packaging needs to respond to the sustainability level of the product’s formula. This demands better solutions for recyclability, zero-waste packaging and refilling options. All of those require innovation investment that will decrease the final price currently paid by customers.

natural cosmetics

As consumers demand more natural cosmetics with fewer synthetic ingredients, the industry must innovate to ensure they are meeting the needs of the environment and their customers. Natural beauty brands must also think about how to develop cost-effective solutions, while still providing safe and effective products.

With so much at stake, it’s no wonder that new trends in natural beauty are emerging, providing the market with a fresh take on the Natural Beauty Future.


As an industry leader in natural beauty trends, the outlook for natural cosmetics has never looked brighter. With more and more people looking to move away from chemical-laden products, the demand for natural cosmetics is only increasing.

wild beach

Looking ahead, we can expect to see more innovative ingredients, such as plant-based oils and butters, being used to create natural makeup, skincare and oral care products. We can also anticipate a greater push for organic and sustainable practices, as well as vegan ingredients in makeup and skin care products.

Perhaps the most exciting development is the potential for breakthroughs in natural cosmetics research, with scientists exploring new ways to improve the efficacy and safety of products.

All in All

As the world of beauty continues to evolve and change, so too must the products we use in our daily lives. 2023 will see the emergence of natural cosmetics that are more sustainable, affordable, and effective than ever before.

With the increasing emphasis on environmental health, natural ingredients will become the standard for beauty products, allowing us to look and feel our best without sacrificing our health or the planet. With so many advancements in natural cosmetics, 2023 looks like it will be a great year for those looking to switch up their look and take a more responsible approach to beauty.