Probiotics and their promising benefits to oral health
What are probiotics? First, let’s define that. Probiotics are essentially microorganisms such as bacteria which are beneficial for you, especially for your digestive system. While bacteria are considered an enemy to the human body, there are a lot of harmless microorganisms whose presence can be highly beneficial to various functions in our organisms. It is estimated that there are 39-300 trillion bacteria existing in the human body, and the majority is linked to health benefits such as improved digestion, healthy skin, enhanced immune system, resulting in fewer chances of some diseases and weight loss.
What are the types of probiotics? Most often, probiotics regard bacteria, but there are other types of microorganisms, such as yeasts that can be classified as probiotics. Lactobacillus and Bifidobacterium are two of the most common and effective probiotic bacterial strains. They can be found in supplements and foods prepared by bacterial fermentation. Examples of probiotic foods are yogurt, kefir, sauerkraut, kombucha, tempeh, and kimchi. All bacteria contain various strains which address a different human function, so medical expert guidance is advised to ensure the safe consumption of the right probiotic for each individual.
Probiotics in oral care products
Traditionally, studies regarding the health benefits of probiotics were exclusive to the digestive system. However, the scientific breakthroughs of the last decade have revealed that probiotics can improve oral health as well.
Nordics’ Innovation
True to our promise towards innovative dental care, Nordics recently introduced a new toothpaste with the first processed probiotic dedicated to oral care, called SymReboot™ OC by Symrise. It is a COSMOS-approved ingredient, chosen for its effectiveness to promote a healthy microbiome and consequently enhance oral health. Its revolutionary benefits include:
➢ Maintaining the oral cavity's natural defenses and promotes healthy microflora.
➢ Enhancing gum health and strengthening the oral cavity barrier.
➢ Protecting against toxic microorganisms and soothes the gums.
➢ Having the capacity to be applied to a variety of oral care products, notably toothpaste, mouthwash, gum care, and lozenges.
Our brand new Nordics Kids toothpaste Strawberry Splash Probiotic contains SymReboot™ OC probiotic, Xylitol and is also fluoride-free, making it safe for our little friends. It’s suitable for kids of all ages and recommended for young kids with sensitive teeth or those who simply look for the best care possible for their oral health.
Oral care probiotics include living and healthy microorganisms, identical to the beneficial ones naturally existing in the oral cavity. Their presence there aims to restore a healthy balance of the microbiome and prevent the bacteria buildup, which is known to cause damage to the teeth and gums. Specifically, when the probiotics enter the oral cavity, they attach to the aggregate of the existing bacteria. Then, they stick on the surface of the teeth and penetrate the gingival sulcus, which is the meeting point of the teeth and the gums. Their role encompasses minimizing the risk of pathogens, exacerbated by high-sugar and processed foods, and preventing dental plaque formation, other dental diseases such as gingivitis and periodontitis, and further, severe health issues.
According to studies, the benefits of probiotics in oral health include:
1) Cavity and plaque prevention. Among the various types of bacteria in the oral cavity, there are some which are harmful. For example, Streptococcus mutans is one of them because it turns sugar into lactic acid, creating the ideal environment for plaque and tooth decay formation. A study conducted in 2016 revealed that a specific strain of a “good” bacteria called A12 can hinder the development of S. mutans and effectively prevent plaque buildup.
2) Halitosis or bad breath elimination. Poor oral hygiene leads to bad breath due to the “bad” bacteria presence in the mouth and gut. It’s not considered a disease, but it is a discomfort which can reveal underlying dental infections and inflammations. Based on a study, the use of an antimicrobial mouthwash and supplements of the probiotic Streptococcus salivarius was 85% effective in reducing significantly the number of bacteria responsible for halitosis.
3) Oral disease treatment. The focus point of the first studies was the determination of the probiotics as an effective treatment in dental diseases like periodontitis and gingivitis. A specific strain from L. acidophilus successfully treated patients with various periodontal issues and this raised the interest for further research and examination of this particular bacteria type. Other probiotic strains have improved gum health by dramatically decreasing gum bleeding and inflammation.
The future of oral care probiotics
The use of probiotics in dental care products has already shown great potential in maintaining excellent oral health. Oral probiotics can restore the balance of the beneficial bacteria in the mouth, which may diminish due to poor nutrition, bad habits like smoking, stress, medication, chronic illnesses, and other factors. Dental practitioners claim that the daily use of probiotic supplements or dental products, combined with routine prophylaxis and periodontal therapy, has the capacity to enhance the microbiome in your mouth.
The increasing trend towards preventive measures is fueled by both governments, in their effort to cut down healthcare costs, and consumers, in their desire to have more control over their health. Therefore, a lot of dental companies turn to new technology and innovative techniques to incorporate probiotic toothpaste, mouthwash, and other products for all ages and address consumers’ pain points such as sensitive teeth, irritated gums, and bad breath.
Sources:
https://www.dentalproductsreport.com/view/oral-care-probiotics-supplement-overall-health-practices
https://www.healthline.com/health/oral-probiotics
https://www.healthline.com/health/oral-probiotics
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2897872/
How to make your kids want to brush
Babies' first teeth usually erupt at around six months of age. From this point on, brushing the teeth becomes important. From the first milk tooth, they must be well cared for because this forms the basis for the children’s teeth being healthy and strong later on. However, making this palatable to children so that it does not become a hurdle every day can be quite tedious, as all mothers know. It often ends in drama when parents want to teach their kids thorough oral hygiene. But this doesn't have to be the case because there are valuable tips on how parents can teach their children to enjoy brushing their teeth, and thus make their own lifes easier.
Brushing tips — how to make your kids LOVE to brush their teeth
It makes a lot of sense to introduce a joint family tooth brushing after meals and to be the role model. This has a great motivating effect on kids. Parents now have the task of showing them that, just like washing and bathing the body, is part of hygiene. This works best when everyone brushes their teeth together and the parents explain to the child how to brush their teeth with a tasty toothpaste properly. Until school age, however, children need a “success check” and parents may need to brush again. But brushing teeth together makes it a habit or routine, so it doesn't end in screams every time it's “Will you please go brush your teeth?”. If parents make brushing teeth a regular ritual, they can prevent children from developing an aversion to it. Eventually, it will become completely natural for them.
The word “self” usually has a magical effect on children. Kids should therefore be allowed to choose their toothbrush, cup and natural toothpaste. Of course, the child likes a beautiful, colorful, self-selected toothbrush much better and so brushing teeth is twice as much fun. It is important to buy a special children's toothbrush because it has a small brush head as well as soft, rounded bristles. The same goes for the toothpaste. How about a natural toothpaste that is also tasty, but harmless at the same time? Adults usually favor a mint flavor, but this does not meet the taste of most children, more than that - it’s forbidden for children under 6 y.o.a.
Children have favorite songs. Why shouldn't they listen to them while brushing their teeth? The child will be thrilled to be able to brush to the rhythm of a lively song. In the best case, the song is two to three minutes long — once it's over, the child can rinse his or her mouth. Children are always ready for funny ideas. Sometimes it is hard to believe the effect such actions can have.
Gamify teeth brushing with a tasty toothpaste
Depending on age, different games can help. Using a flavored toothpaste paired with rhymes distract younger dental hygiene refusers, for example:
Brush, brush, brush your teeth, at least two times a day.
Cleaning, cleaning, cleaning, cleaning,
Fighting tooth decay.
Floss, floss, floss your teeth, every single day.
Gently, gently, gently, gently,
Whisking plaque away.
Rinse, rinse, rinse your teeth every single day.
Swishing, swishing, swishing, swishing,
Fighting tooth decay.
Or: give the teeth animal names (“Now we'll brush the mouse's teeth in front, and the bear's tooth is sticking out in the back”). To do this, turn on the favorite song or run an alarm clock so that brushing really takes two to three minutes.
With older children, parents could also have a contest: Who can clean the longest without spitting out? And if the family starts the caries battle together after meals, that is of course particularly motivating. Such activities will be helpful for the family cohesion also.
Nordics is dedicated to improving the oral health of big and small and will regularly bring free advice on how to make brushing teeth more fun for kids and turn it into a joyful affair. Stay tooned in our blog and social media.
Consumer behavior in pandemics
Our lives as we know them have undoubtedly changed, and we all know that the COVID-19 pandemics has brought serious changes to the economy. Not only that, but it has also changed consumer behavior:
The way people buy, what they buy, and the mindset in which they buy have changed forever. These changes have now been confirmed by several studies, which also show that the pandemic is likely to permanently alter consumer behavior and bring about lasting structural changes in the consumer goods industry and retail sector.
This means that the way companies present their products and communicate with their customers will also have to change. What specifically has changed on the consumer side as a result of the crisis?
Closeness, trust & more solidarity
Closeness and trust form the breeding ground for more mindful, social consumption and enjoyment behavior even after the crisis. The new solidarity that developed during the pandemic will shape trade and consumption in the future. This is also because a new level of solidarity emerged during the crisis, a new, self-confident "we" culture.
People helped each other, went shopping for at-risk groups, sewed mouth masks at home, and companies temporarily produced disinfectants instead of alcoholic beverages or perfumes. The pandemic makes it unmistakably clear that people cannot fight the virus and its consequences alone, but only as part of a group, as part of a society. In the future, consumer culture will focus less on goods, and more on resonant relationships.
Digitalization makes consumption more human
Technological innovations, automation, artificial intelligence and digital tools have shown their strengths in the crisis situation. They have not distanced people from one another; on the contrary, they help to be close to one another even at a distance - and also to organize consumption. Supply chains have been optimized in a very short time, Click & Collect saves time when shopping, and bicycle couriers will continue to provide local and fast last-mile delivery. Many will not want to miss the convenience of ordering food and groceries online and having them delivered, even after the crisis.
Naturally, people are spending more time with their digital devices during the crisis, whether smartphones, laptops or tablets, but also smartwatches. They use more streaming services, play games and communicate more with their smart speakers. People are spending much more time on social media, country specifically to varying degrees but on average social media usage has increased by about 45% globally as a result of the crisis. To stay relevant and satisfy consumer expectations, Nordics has largely focused on social media to keep a close connection with its fans. We’re stressing on useful insights about oral health, ecological consciousness and product reviews, so everybody’s well informed from a credible source.
How pandemics change consumer behavior permanently
The pandemic is expected to permanently change consumer behavior. It will also have a lasting structural impact on the consumer goods and retail industries. These are the findings of management consultants Accenture in a recent survey the company conducted among more than 3,000 consumers in 15 countries on five continents. The Accenture survey was conducted between April 2 and April 6. At the time, many countries had already called for people to stay home.
The study concludes that consumer buying priorities were changing rapidly. For example, respondents said they were buying more personal care and cleaning products, as well as canned and fresh foods, than they were two weeks earlier. At the same time, they would buy fewer fashion and beauty items as well as consumer electronics. Data shows that 45% are making more sustainable choices when shopping and are likely to continue to do so, so it’s essential for companies to start rethinking and create more sustainable solutions or alternatives for their products.
Nordics’ all about sustainability. However, we don’t compromise the hygiene standards especially at those difficult times: our toothpastes have a seal at the front, so the procust stays sterile until its first opening. Nordics mouthwash has a safety cap that must be pressed and twisted to open, and in addition is covered with a plastic sleeve. Our toothbrushes are safely sealed in vacuum bags and put in a cardboard box. That’s way we ensure that the quality that is produced in our labs is delivered on the shelves.
Availability is more important than brand loyalty
Product availability was the most important thing to consumers at the onset of the pandemic. Empty shelves and temporary stock shortages greatly affected brand loyalty. Many consumers tried a different brand or shopped at a different retailer during the crisis. People tend to buy more at the same time and build stocks, not only for food but also for oral hygiene products.
A McKinsey study found that more than 75% of consumers tried new brands, shopping locations or shopping methods during the pandemic. Value, availability and quality or organic products were the main factors for consumers to try a different brand.
This trend is not new: even before the crisis, studies noted the development that consumers are much less loyal to brands these days and are increasingly trying out new products. This trend is particularly evident among the younger generations, because they love to try new things. The crisis has only reinforced this development and the positive experiences consumers have had during this time will continue to negatively influence their loyalty to brands.
What will consumer behavior look like after the pandemic?
We can see that the crisis has brought some changes in the behavior of consumers, in all aspects of buying behavior, emotional attitude, daily challenges and basic needs of consumers:
- People spend substantially more time online: social networks, platforms, apps, web
- Consumers prefer digital communications and interactions: whether with people or machines
- Consumers will shop online more, happily in groups: social shopping
- Customers are becoming less trustful to brands: brand loyalty is waning
- Consumers values in change: people are shopping more consciously and thinking about what is essential and what is frivolous. They value sustainability, regionality and quality.
Consuming for the sake of consuming will therefore fade into the background in the future. The pandemic freed consumption to some extent from its compensatory component: The function of the act of buying as a kind of act of frustration, which one practices primarily to feel less lonely or to reward oneself, is increasingly becoming a discontinued model. At Nordics, we will continue to keep on cutting-edge and meet future consumer demands with sustainable, organic products.
