Meet Surfrider Foundation - the Partners of Nordics - Selfless Warriors for a Noble Cause
Nordics is a professional dental care brand, but its ethos stretches also to sustainability and customer satisfaction. That’s why supporting great causes is an important part of our identity. Naturally, we chose an amazing partner to support - the Surfrider Foundation. Read on to find out how together we actually clean the oceans.
Introducing – Surf Rider Foundation
Established by surfers in 1990 in Biarritz, France, the Surf Rider Foundation Europe has always been caring about the ocean. There are more than 2,000 volunteers and 43 local branches in Europe right now – which shows there are many dedicated environmentalists here who focus on preserving and cleaning our oceans, seas, and rivers.
As mentioned in magazines like National Geographic, the Surf Rider Foundation is leading in environmental protection and conservation.
Worldwide there are over 182,000 active volunteers and 176 chapters and student clubs that help to keep the oceans and coasts clean. By supporting the Surf Rider Foundation we’re not only supporting clean oceans, but also climate change and its impacts.
What are the common deeds of Nordics & Surf Rider Foundation?
The Surf Rider Foundation is a group of action takers who protect the health and sustainability of our planet’s most precious resource – the ocean. Besides defending our oceans from challenges threatening the vitality of the ecosystem, the NGO also acts on issues that threaten our beaches and natural shorelines.
Reducing the impact of plastics on the marine ecosystem is one of the most important tasks the Surf Rider Foundation has to face daily.
Surf Rider Europe works with individual citizens, public sectors, and also private sectors on education and awareness, political advocacy, and scientific and legal expertise.
Nordics is a global sponsor of SRF since 2017. We contribute to their noble cause is by donating 0,5 percent of our annual revenue to the organization. Each donated euro equals 5 sq.m. of cleaned beaches. That's how Nordics has provided 15 000 sq.m. of clean beaches until now.
The importance of clean oceans
Climate change and demographic pressure on coastal areas are impacting our daily lives.
Every year, about 8 million tons of plastic wastelands are in the ocean. This is a huge problem, especially because there are countless benefits to our planet of clean oceans. Half of the world’s oxygen is produced by the ocean, and it also absorbs 50 times more carbon dioxide than our atmosphere. With plastic in the ocean, the ecosystem is disrupted.
For a more detailed view of how much plastic pollution influences the ocean, we can highly recommend the documentary “A Plastic Ocean”. It shows the dramatic damage plastic causes to marine wildlife, just because billions of plastic ends in the ocean – one more reason why we should protect the oceans at all costs.
How is Nordics supporting this?
Plastic is used in every industry by now – and that’s a problem. In 2020, more than 300 million tons of plastic waste have been produced. Around 79 percent of it was accumulated in landfills or the environment. And the largest market of plastics is packaging materials. Which is another reason why it’s essential to focus on alternatives for packaging products.
Traditional toothpaste, for example, is packaged in classic plastic tubes that cannot be recycled.
So, let's make a quick reminder of our specialties. We use 100% recyclable tubes of bioplastic for our toothpastes, our mouthwash bottles are made of 100% recycled plastic, our toothbrushes are made of bamboo. That's how we are drastically decreasing the amount of plastic that pollutes beaches and oceans.
Furthermore, we focus on not using any harmful ingredients for our products, not only inside the formula but also during the process of production. Our toothpastes are without sugar, free from preservatives, and without harsh chemical compounds. We at Nordics do not only reshape traditional dental products but also think about future generations and how we can have a positive impact on them.
Nordics is not just reducing the use of plastic waste in the oral care industry. We are an official sponsor of the NGO and donate a percentage of every purchase to the Surf Rider Foundation cause. So, with every purchase of one of our Nordics products, you contribute directly to plastic-free oceans and landfills.
Oral care can be environmental-friendly, too, without missing out on high quality. We avoid using harmful ingredients and created organic, vegan-certified, and cruelty-free products to support good oral hygiene.
Choosing Nordics is not just buying a product but supporting a vision and a mission.
