What’s the origin, ethics and principles behind our products?

Nordics inspires change. In every way. Change in companies’ and consumers’ mentality, in the substances we take and give back to Nature, and change in the physical world around us. Our goal is to keep the Earth and humanity safe — without missing out on the best of quality ingredients. That’s why we wanted to tell you the story about Nordics’ ethical standards, and the origin and principle behind our products.

Our ethical standards 

Nordics was born from the idea of creating sustainable and amazing products for daily oral care. Ever since, our ethical standards have been leading our business. Upholding strong principles, not only in our direct business, but throughout our entire value chain, is fundamental to how Nordics operates.

Every person at Nordics has the core mindset to take care of people’s health while also taking care of our Planet. This makes our products more efficient and strengthens our reputation as a sustainable oral care brand.

We believe that the way a company does business is as important as the quality of its products. Our ethical standards Respect, Courage, Transparency, and Fairness serve as our compass for our daily acts.

Respect

Our business influences many people’s lives and our Planet. We show respect for every drop of water invested in the production of our stock, every ounce of raw material, and every millimeter of packaging. The respect in our business starts from the privilege of using Mother Nature’s gifts and goes to each moment of dedication of our employees and partners.

Courage 

Nordics’ bravery to be different made us a rising star among dental care. We rose above the ocean of conventional toothpastes and stood up for our environment. Courage means risk-taking for a cause. We took the risk of largely investing in R&D, selling at a price point above average, because of the natural substances we use, and also looking different. Nordics broke the status quo of unorthodox ways in a conservative and stiff market as oral.

Transparency

Because above all, being honest and trustworthy is the key to build a sustainable brand. Nordics is COSMOS Organic certified, and also vegan and cruelty-free. We go through these processes to give our consumers better transparency on our products to build a stronger connection.

Fairness

We believe in treating everyone equally and tolerate and accept diversity. You can see this all around our social media and marketing communication. We also guarantee fairness in every part of our supply chain, meaning that everyone gets the fair value he deserves - our vendors, partners, and clients.

The origin of Nordics products  

All ingredients used in our products go through a strict process of quality supervision. We only use certified ingredients from boutique suppliers to maintain high standards and quality in our products. This of course leads to a higher cost for the ingredients we use but also helps to reduce our carbon footprint.

We don’t make compromises in quality and sustainability — and we mean it. If we can’t find a substance that stands to our standards, that means we simply don’t produce the product in mind. The extracts we use in our products are certified biological and raw materials. Furthermore, they are also vegan and cruelty-free.

Quality standard — COSMOS Organic

The COSMOS Standard is managed by the non-profit, international and independent association - the Brussels-based COSMOS Standard AISBL. COSMOS offers two signatures for cosmetic products, such as beauty and skin care products, or in our case oral hygiene products. COSMOS ORGANIC or COSMOS NATURAL always appears directly under the logo of the relevant certifier or association, so that the consumer recognizes that it is a well-known and trusted association or certifier. Furthermore, the label indicates the percentage of organic ingredients in the product.  This is the percentage organic of the total product, but since some products contain a lot of water and mineral ingredients that cannot be organic, the percentage organic minus these two ingredient categories is also indicated.

Nordics bio toothpastes are COSMOS Organic certified, and as such are committed to only use high-quality raw materials for our products. That means that at least 95% of the physically processed agro-ingredients have to be organic.

It has always been our mission to use Nordics to improve people's lives. That includes taking good care of the place we all call home. We don't have the answer to every question, but we are committed to making choices that benefit our customers, employees, and the environment — from the materials we use, to the manufacturer we work with, to the steps we take to bring our products to you.


Meet Surfrider Foundation - partners of Nordics - selfless warriors for a noble cause

Nordics is a professional dental care brand, but its ethos stretches also to sustainability and customer satisfaction. That’s why supporting great causes is an important part of our identity. Naturally, we chose an amazing partner to support - the Surfrider Foundation. Read on to find out how together we actually clean the oceans.

Introducing – Surf Rider Foundation

Established by surfers in 1990 in Biarritz, France, the Surf Rider Foundation Europe has always been caring about the ocean. There are more than 2,000 volunteers and 43 local branches in Europe right now – which shows there are many dedicated environmentalists here who focus on preserving and cleaning our oceans, seas, and rivers.

Mentioned in magazines like National Geographic, the Surf Rider Foundation is leading in environmental protection and conservation.

Worldwide there are over 182,000 active volunteers and 176 chapters and student clubs that help to keep the oceans and coasts clean. By supporting the Surf Rider Foundation we’re not only supporting clean oceans, but also climate change and its impacts.

What are the common deeds of Nordics & Surf Rider Foundation? 

The Surf Rider Foundation is a group of action takers who protect the health and sustainability of our planet’s most precious resource – the ocean. Besides defending our oceans from challenges threatening the vitality of the ecosystem, the NGO also acts on issues that threaten our beaches and natural shorelines.

Reducing the impact of plastics in the marine ecosystem is one of the most important tasks the Surf Rider Foundation has to face daily.

Surf Rider Europe works with individual citizens, public sectors, and also private sectors on education and awareness, political advocacy, and scientific and legal expertise.

Nordics is a global sponsor of SRF since 2017. We contribute to their noble cause is by donating 0,5 percent of our annual revenue to the organization. Each donated euro equals 5 sq.m. of cleaned beaches. That's how Nordics has provided 15 000 sq.m. of clean beaches until now.

The importance of clean oceans 

Climate change and demographic pressure on coastal areas are impacting our daily lives.

Every year, about 8 million tons of plastic wastelands in the ocean. This is a huge problem, especially because there are countless benefits to our planet of clean oceans. Half of the world’s oxygen is produced by the ocean, and it also absorbs 50 times more carbon dioxide than our atmosphere. With plastic in the ocean, the ecosystem is disrupted.

For a more detailed view of how much plastic pollution influences the ocean, we can highly recommend the documentary “A Plastic Ocean”. It shows the dramatic damage plastic causes to the marine wildlife, just because billions of plastic ends in the ocean – one more reason why we should protect the oceans at all cost.

How is Nordics supporting this? 

Plastic is used in every industry by now – and that’s a problem. In 2020, more than 300 million tons of plastic waste have been produced. Around 79 percent of it was accumulated in landfills or the environment. And the largest market of plastics is packaging materials. Which is another reason why it’s essential to focus on alternatives for packaging products.

Traditional toothpaste, for example, is packaged in classic plastic tubes that cannot be recycled.
So, let's make a quick reminder of our specialties. We use 100% recyclable tubes of bioplastic for our toothpastes, our mouthwash bottles are made of 100% recycled plastic, our toothbrushes are made of bamboo. That's how we are drastically decreasing the amount of plastic that pollutes beaches and oceans.

Furthermore, we focus on not using any harmful ingredients for our products, not only inside the formula but also during the process of production. Our toothpastes are without sugar, free from preservatives, and without harsh chemical compounds. We at Nordics do not only reshape traditional dental products but also think about future generations and how we can have a positive impact on them.

Nordics is not just reducing the use of plastic waste in the oral care industry. We are an official sponsor of the NGO and donate a percentage of every purchase to the Surf Rider Foundation cause. So, with every purchase of one of our Nordics products, you contribute directly to plastic-free oceans and landfills.

Oral care can be environmental-friendly, too, without missing out on high quality. We avoid using harmful ingredients and created organic, vegan-certified, and cruelty-free products to support good oral hygiene.

Choosing Nordics is not just buying a product but supporting a vision and a mission.