Meet Surfrider Foundation - partners of Nordics - selfless warriors for a noble cause

Nordics is a professional dental care brand, but its ethos stretches also to sustainability and customer satisfaction. That’s why supporting great causes is an important part of our identity. Naturally, we chose an amazing partner to support - the Surfrider Foundation. Read on to find out how together we actually clean the oceans.

Introducing – Surf Rider Foundation

Established by surfers in 1990 in Biarritz, France, the Surf Rider Foundation Europe has always been caring about the ocean. There are more than 2,000 volunteers and 43 local branches in Europe right now – which shows there are many dedicated environmentalists here who focus on preserving and cleaning our oceans, seas, and rivers.

Mentioned in magazines like National Geographic, the Surf Rider Foundation is leading in environmental protection and conservation.

Worldwide there are over 182,000 active volunteers and 176 chapters and student clubs that help to keep the oceans and coasts clean. By supporting the Surf Rider Foundation we’re not only supporting clean oceans, but also climate change and its impacts.

What are the common deeds of Nordics & Surf Rider Foundation? 

The Surf Rider Foundation is a group of action takers who protect the health and sustainability of our planet’s most precious resource – the ocean. Besides defending our oceans from challenges threatening the vitality of the ecosystem, the NGO also acts on issues that threaten our beaches and natural shorelines.

Reducing the impact of plastics in the marine ecosystem is one of the most important tasks the Surf Rider Foundation has to face daily.

Surf Rider Europe works with individual citizens, public sectors, and also private sectors on education and awareness, political advocacy, and scientific and legal expertise.

Nordics is a global sponsor of SRF since 2017. We contribute to their noble cause is by donating 0,5 percent of our annual revenue to the organization. Each donated euro equals 5 sq.m. of cleaned beaches. That's how Nordics has provided 15 000 sq.m. of clean beaches until now.

The importance of clean oceans 

Climate change and demographic pressure on coastal areas are impacting our daily lives.

Every year, about 8 million tons of plastic wastelands in the ocean. This is a huge problem, especially because there are countless benefits to our planet of clean oceans. Half of the world’s oxygen is produced by the ocean, and it also absorbs 50 times more carbon dioxide than our atmosphere. With plastic in the ocean, the ecosystem is disrupted.

For a more detailed view of how much plastic pollution influences the ocean, we can highly recommend the documentary “A Plastic Ocean”. It shows the dramatic damage plastic causes to the marine wildlife, just because billions of plastic ends in the ocean – one more reason why we should protect the oceans at all cost.

How is Nordics supporting this? 

Plastic is used in every industry by now – and that’s a problem. In 2020, more than 300 million tons of plastic waste have been produced. Around 79 percent of it was accumulated in landfills or the environment. And the largest market of plastics is packaging materials. Which is another reason why it’s essential to focus on alternatives for packaging products.

Traditional toothpaste, for example, is packaged in classic plastic tubes that cannot be recycled.
So, let's make a quick reminder of our specialties. We use 100% recyclable tubes of bioplastic for our toothpastes, our mouthwash bottles are made of 100% recycled plastic, our toothbrushes are made of bamboo. That's how we are drastically decreasing the amount of plastic that pollutes beaches and oceans.

Furthermore, we focus on not using any harmful ingredients for our products, not only inside the formula but also during the process of production. Our toothpastes are without sugar, free from preservatives, and without harsh chemical compounds. We at Nordics do not only reshape traditional dental products but also think about future generations and how we can have a positive impact on them.

Nordics is not just reducing the use of plastic waste in the oral care industry. We are an official sponsor of the NGO and donate a percentage of every purchase to the Surf Rider Foundation cause. So, with every purchase of one of our Nordics products, you contribute directly to plastic-free oceans and landfills.

Oral care can be environmental-friendly, too, without missing out on high quality. We avoid using harmful ingredients and created organic, vegan-certified, and cruelty-free products to support good oral hygiene.

Choosing Nordics is not just buying a product but supporting a vision and a mission.


Future trends in the oral care sector

Еven though the oral care market of consumer goods is one of the most conservative ones, there’s evidence of its progression. In fact, as a rule of thumb, industries that don’t adapt to technological development or new trends, are doomed to perish.

 

GIVE WAY TO INNOVATION

 

The first thing worth mentioning is that more “out-of-the-box” products are making their way to top positions on the retailer’s shelves. This wasn’t always the case. In fact, you could only find a non-fluoride toothpaste, or a mint-free one, in strictly specialized stores. In our opinion, this wasn’t solely led by the consumer trends but also by the manufacturer’s unwillingness for niche investment. That was the situation for several decades.

 

However, things are starting to change. The growth projection of the global oral care market is of a CAGR of 6.32% for the period 2020 - 2025, reported by Research and Markets. That growth is impacted mainly by big brand’s innovative products. Of course, heavy promotional actions have always been typical for this sector, and they will continue being a growth driver.

In value, the oral care market is estimated to reach USD 53.3 billion by 2025 staying at USD 45.8 billion in 2020, according to Markets and Markets. The sector is so traditional that even the COVID19 pandemic couldn’t jolt it.

 

Brands should help clients pick up trends like clean formulas, alternative anti-caries or whitening ingredients, natural flavors, innovative packaging, or formats of products (ex. zero-waste toothpaste tablets or dental floss). Trendy products with poor distribution or compromise in quality (not quite bio, not quite zero-waste) put a barrier between market and consumer development. In short, lack of customer awareness about R&D and innovations prevent the growth rate.

 

Toothpaste is KING

 

Toothpaste is actually one of the consumer goods with the highest penetration (about 80% on average). This is determined by the globally spread dental decay due to food quality, hereditary factors, poor eating habits, and more. Brushing with toothpaste is still the No.1 way to take care of our oral health. A rise in popularity for herbal oral products is driving the global toothpaste market, along with premiumization, and offerings of specialized solutions (Research and Markets).

 

The “BIG 4”

 

Conservative as it is, the oral care sector has a group of leaders that’s been here for a while. You can easily spot exactly who they are if you’re strolling down the isles in the supermarkets of the Americas, Asia, Europe, and Australia. Yes, you got it right. Those are Colgate, Elmex (Colgate-Palmolive), Oral-B (Procter & Gamble), Signal, Pepsodent (Unilever PLC) Aquafresh, Sensodyne, and Parodontax (GlaxoSmithKline PLC). The “Big 4” is here to stay and we don’t expect significant shifts soon.

However, all hope is not lost, especially for smaller regional players that make specialized products. A winning strategy is to address specific dental problems like gum disease, hyper-sensitivity, periodontitis, or halitosis. That’s how tinier brands became established in their local markets and can expand abroad.

 

THE OPPORTUNITY

 

Remember, the oral care market is marked by brutal price wars that could be led for years by the “Big 4”. So if you’re a toddler in the sector or still considering your entry plan your best chances are of presenting a product of superb quality dealing with specific dental issues and that has a taste that would be adored.


Are you ready for the EU regulation against single use plastic?

If you haven’t heard of the long-anticipated EU ban of single-use plastic, you have some catching up to do. It was approved in the first Q of 2019 and it states that single-use plastic items will be banned for production by 2021. And here we are…

This year we’ll have to see ecological friendly alternatives of plastic forks, knives, spoons, chopsticks, plates, straws, cotton buds, balloon sticks, food containers, and our favorite - polystyrene cups.

This measure comes in a bundle of legislative activities aiming to fight the industrial effects of climate change. It is part of the Juncker Commission's Circular Economy Action Plan and is part of the EU Plastics Strategy. We agree that those steps are belated, to say the least, since scientists have been alarming governments for decades. However, the new standards include higher company responsibility and more precise monitoring of industrial polluters. Starting from this year all EU states will have to achieve a target of 90% collection of plastic bottles that end up in the recycle bin, by 2029, and newly produced plastic bottles will have to contain at least 25% of recycled material by 2025 and 30% by 2030.

Nordics are whistling carefree while our mouthwash plastic bottles are produced from 100% recycled plastic from day one. Furthermore, Nordics was one of the pioneers introducing bamboo drinking straws for the European market.

Let’s get back to the legislative novelties. The expected outcomes from this ecological measure are to lessen the CO2 emission by 3.4 million tons, to avoid an ecological footprint that would cost the equivalent of €22 billion by 2030, and to save consumers a projected €6.5 billion.

The other important side of it is the “the polluter pays” principle. This means that every company should pay an equal price for the direct and indirect pollution it makes, including CO2. Actually, this is part of the 1992 Rio Declaration, a guide with general principles for sustainability.

Part of the new policy is targeting consumer education and consumer behavior. By mandatory labeling for packaging, users will be warned of the environmental damage they would cause by disposing of products incorrectly. Many Western countries and retailers' own brands have been doing this for quite some time now, uptaking the heavy task of consumer teaching.

Nordics’ products are born from the sustainability concept. We are passionate supporters of the principle "reduce, reuse, recycle". That's why our products are saving the Planet and satisfying the most pretentious consumer needs since 2015. But as we can see from the new EU law - it's a shared mission of manufacturers and consumers.


Thinking about New Year's Resolutions? How about doing more for the Planet?

This article is not meant to review or analyze everything that 2020 brought to the table, because maybe a whole book won’t be enough for that. All we’re going to say is that we’re most grateful for the direct and immediate lessons that our Planet has shown to humanity. 

We were taught how we faint before the power of Nature, and how mighty Her healing powers are! Just in weeks, right before our eyes, we saw waters clear up, city air becoming breathable again, wild animals calmly returning to their natural habitats, and even an Ozone hole shrinking! We cannot express our awe and love towards those outcomes, and we are more inspired to continue working for Global sustainability and waste reduction. You could call that our New Years’ Resolution. We’d love to share some easy-to-follow nature-caring tips with you.

1. Take a well-informed decision when choosing a brand

Everytime you choose to buy a certain brand you’re actually sponsoring it. This sends the brand the message that it’s doing a great job and you’d like it to produce more. Last but not least, you’re also enabling that company to grow, giving it your money. Take the role of a sponsor and buy only from the companies that you truly support. Choosing a local brand stimulates a small business that’s probably producing outstanding value and boutique quality. Also, buying local dramatically shortens the money and resources spent on transportation, infrastructure, and administrative staff. All of this is calculated on your account in the end. 

2. Reuse, Reduce, Recycle

Actually, this is a “back to basics” advice. Our ancestors didn’t nearly produce any waste because they were making full use of the products they could get. All of that was because of scarce resources. Now, we’re choking in the overwhelming variety of cheap goods. You’d be surprised with the uses of old packaging. You could make screws, nuts, and nails boxes from used cosmetic containers. The same application goes to jewelry or make-up storage. Find many DIY ideas for home and garden here. 

Reducing your consumption of FMCG can often be healthy and money-saving. The tricky part is that this is entirely up to your awareness and will. Just think of how much food, cosmetics, and all kinds of items you currently have in your fridge, cosmetic shelf, or bathroom. You obviously didn’t need those. We propose the following 3 easy steps to consciously reduce your unnecessary consumption. 

Analyze - carefully review the products in your fridge and home that have been lying around unused for some time. Obviously, this was a poor buying decision and you should memorize those items and the exact thoughts and feelings that made you buy them in the first place.

Plan - Plan the food and goods that you’ll actually use during the next few days. Don’t store. Supermarkets aren’t going anywhere. Even if you incidentally need something, it’s easy to quickly jump to the local store. That’s how you’ll always eat fresh food, save money and gasoline.. 

Control - The manufactured goods offer us lure and temptation. That’s probably how you’ve ended up with those unused items in the beginning. This is where discipline has to kick in. Don’t be impulsive but be wise. That’s what we’re teaching the little ones, so we should be leading the example. 

3. Get yourself a beautiful reusable cup, bottle, and food box

The options are plenty. You can choose from a variety of materials - rubber, metal, glass, or even plastic. Once, there was actually no bottled water in the stores. We all brought one from home or drank from public fountains. We promise you’ll fall in love with the cute reusable cups. Be cool and hand your personal one to the bartender. 

When you have a food box it gives you the liberty of buying in bulk from the supermarket. Remember the trillions of small plastic bags that are impossible to recycle? You really don’t need them if you bring jars or other storing utensils when shopping. See how Samanta does it!

4. Turn off the water while brushing, shaving, and shampooing your hair

These bad habits cost our Planet precious water that we pay to our provider at the end of each month. Remember that in the majority of places tab water is drinking water. Would you just pour our bottled water into the gutter? Well, it’s basically the same but without the plastic. A curious fact is that even though the Earth is the blue planet, only 0,5% of its water is available freshwater. What a perspective, huh?

We’re heading into the new year with those 5 eco-friendly tips and we’ll be delighted if you could share yours on our Facebook page. Stay safe.