Silent Killers: Understanding How Gingivitis and Periodontitis Can Gradually Destroy Your Teeth

Have you ever experienced the sharp, throbbing pain of a toothache that just won't quit? Or perhaps, you've felt a dull ache in your gums that persists even after brushing and flossing diligently? If so, you may be one of the millions of people worldwide who suffer from periodontitis, a common and often overlooked condition that can lead to serious dental problems if left untreated. Specifically, periodontal disease represents a slow and insidious death for the teeth, gradually “melting” away the bone tissue that holds the teeth firmly in place.

Periodontitis, specifically, is a pervasive oral health issue that affects millions of people worldwide, ranging from mild forms that can be treated easily to more severe cases that can result in tooth loss and require extensive medical intervention. Statistics show that severe periodontal disease affects 19% of the global population (1 billion people).  This makes it the sixth most common disease worldwide.

So what exactly is periodontitis, and how can you identify it before it's too late? Join us as we take a deep dive into the dynamic world of periodontal disease, exploring its genesis, symptoms, and potential treatment options.

Phase 1: Gingivitis

Periodontitis and its precursor, gingivitis often go unnoticed until significant damage has already been done and in many cases - irreversible. Gingivitis is essentially inflammation of the gums, which in its turn is an effect of plaque buildup from inadequate oral hygiene. The bacteria in plaque produce toxins that can damage the gums and cause them to pull away from the teeth, forming pockets where more bacteria can accumulate. This vicious cycle leads to deepening of the pockets, and the gums starting to recede, exposing the roots of the teeth. This can cause sensitivity, pain, and eventually, tooth loss.

gingivitis bleeding gums

Gingivitis gum comparison (Source dentevim)

Periodontitis - periodontal pocket

Periodontal pocket and complications related to periodontitis (Source

Genetics and personal habits such as smoking and poor oral hygiene can also contribute to the development of gingivitis and periodontitis.

What can you do:

  1. Maintain excellent dental hygiene by following the 3 mandatory steps – flossing, brushing and rinsing with mouthwash.
  2. Turn to specialized dental care. There is a variety of products designed for irritated and bleeding gums.
    1. Flossing can be tricky since the gingivitis irritates the gums and makes them prone to bleeding thus flossing can be damaging for more severe cases and is not recommended if you notice pain of abnormal bleeding.
    2. Brushing. Nordics organic toothpaste for sensitive gums is an excellent suggestion. It contains bio extracts of aloe vera (calming), nettle and salvia (antibacterial), pomegranate (tightening action) in combination with zinc citrate that prevents plaque from sticking on the surface of the teeth. Also, it’s mandatory to use soft toothbrush in order not to further damage the swollen gums, still, you need to make sure you brush away the plaque diligently. Nordics ultra soft toothbrushes have 12,000 bristles that effectively but gently clean the surface of the tooth.
    3. Rinsing. Always use a mouthwash that contains some kind of antibacterial agent in order to create a synergy action with the toothpaste. Rinsing also helps wash away the particles pushed to the surface after flossing.
  3. Prophylaxis is crucial but if you notice one of the symptoms swelling, tenderness, bleeding, and persistent bad breath you need to visit your dentist.


Risks of leaving gingivitis untreated

Gum disease often goes undetected and, when untreated, can cause irreversible damage to soft tissue and bone. This leads to gum recession, jawbone deterioration and eventually to tooth loss.

Furthermore, studies link untreated gingivitis to a higher risk of cardiovascular disease, stroke, and diabetes. Poor oral health causes systemic inflammation and can lead to various health issues.


Progression to periodontitis

Periodontitis is a complex and mystifying process where certain types of bacteria cause damage to the gum tissue and bone structure supporting our teeth. As discussed it is usually preceded by gingivitis - the mild form of gum disease, that can progress to a more severe and damaging form.

Periodontitis begins with the accumulation of dental plaque, a biofilm composed of bacteria and extracellular matrix, on the teeth and gums. The bacteria in the plaque trigger the host's immune response, leading to inflammation of the gingival tissue. The initial inflammatory response is characterized by increased blood flow and vascular permeability, which allows immune cells and proteins to infiltrate the affected tissue. In some individuals, the inflammatory response is not effectively resolved, resulting in persistent inflammation and destruction of the connective tissue and alveolar bone that support the teeth.

Early signs are often subtle, including bleeding gums, persistent bad breath, and slight discomfort while chewing. Without treatment, these symptoms worsen and more complications add up. Thus in the later stages of the disease, a person experiences bleeding and receding gums, deep pockets between the teeth and gums, loose teeth, changes in bite or tooth alignment, pus around the teeth and gums.

gum disease gingivitis and periodontitis


In severe cases, a deep cleaning procedure called scaling and root planing may be necessary. A balance of oral bacteria is necessary to maintain healthy teeth and prevent gingivitis and periodontitis from gradually destroying your teeth.

The tricky thing here is that periodontitis often doesn't cause significant pain or other symptoms until things have already progressed quite far. In other words, you could slowly lose your teeth without even realizing it.

Treatment of periodontitis

For Nordics, the Number 1 treatment for all diseases is prophylaxis. It is equally effective both for kids and for adults.

Great prophylaxis includes great care from the side of the patient and finding the right dental care products. Besides the well-known brushing routine mentioned above, it’s recommended to add an antimicrobial mouthwash to reduce the number of bacteria in the mouth and specialized interdental brushes, made for cleaning the in-between spaces of loose teeth due to periodontal progression.

But if you’ve gone over that phase there are some key facts that you need to know about periodontitis treatment.

It typically involves a combination of non-surgical and surgical procedures aimed at controlling the infection and restoring the health of the gums and supporting structures of the teeth.

The first group includes scaling and root planning which is a deep cleaning procedure that removes plaque and tartar buildup from the teeth and roots. It also includes antibiotic treatment to help control the bacterial infection.

Surgical treatments may prove very effective, especially in the long-term treatment of the disease and lead to significant relief in patients’ symptoms and preservation of teeth. Surgical procedures include flap surgery that removes tartar deposits in deep pockets beneath the gums and re-contours the gum tissue to reduce the depth of the pockets. Bone and tissue grafts are done to regenerate lost bone and tissue that support the teeth for future implants in the place of the missing tooth. Guided tissue regeneration is a procedure that involves placing a barrier membrane around the tooth to encourage the growth of new bone and tissue.

It is important to note that periodontitis is a chronic condition, and ongoing maintenance and follow-up care with a dental professional is necessary to manage the disease and prevent its progression. So, next time you're tempted to skip flossing before bed, remember that it might not just be your teeth at stake.

Studies have shown that untreated gum inflammation can cause inflammation throughout the whole body, worsening conditions such as rheumatoid arthritis and inflammatory bowel disease. That's why it's crucial to promptly seek treatment for any gum inflammation.


Though this article and the pictures in it may indeed look shocking, there is no room for panic. Remember that both gingivitis and periodontitis are diseases that take many years to develop, thus there’s a lot we can do about it.

Regular brushing and flossing, coupled with frequent dental check-ups, are the cornerstone of pre-emptive dental care. Furthermore, we can 100% count on our dental expert for yearly detection through a comprehensive exam and removal of plaque and tartar.

Nonetheless, neglecting dental health is our personal responsibility and can lead to costly, serious conditions that require complicated procedures like root canals or dental implants.

In summary, if you notice bleeding gums, bad breath and irritated gums don’t ignore them. Rather, organize your dental care routine and rethink some harmful habits tobacco and alcohol, and excessive sugar intake.

It is incumbent upon us to take charge of our dental health, and not lose sight of the broader implications of poor dental hygiene. Nordics is there for you in the daily journey to better oral health.

The Future of Oral Care: Innovative Products for a Healthier Smile

Are you tired of the same old toothbrush and toothpaste routine? With advancements in technology and scientific research, the oral care products of the future promise to revolutionize the way we think about our oral care. From multifunctional toothbrushes that combine brushing, flossing, and tongue scraping in one convenient tool, to toothpaste infused with probiotics to improve overall oral health, the possibilities are endless.
But it's not just about the practicality - these products also offer a touch of luxury with sleek, modern designs and innovative features like built-in timers and pressure sensors. The market for advanced dental products is rapidly expanding, and for good reason.

Oral health is crucial for overall well-being, and these new products offer a comprehensive solution that is both effective and easy to use. So why settle for the same old routine when you could experience the future of oral care today?

Let's face it, nobody likes going to the dentist. The thought of sticking sharp, metal instruments into your mouth isn't exactly pleasant.

But, as much as we try to avoid it, oral hygiene is a critical part of our overall health. Bacteria in our mouth can cause problems not only in our teeth but in other parts of our body as well.

So, what does the future of oral hygiene look like? Well, it's certainly more exciting than you might think. With new research and technology, we're discovering innovative products that promise to make our smile healthier and our trips to the dentist less scary.

From electric toothbrushes to water flossers, the options are endless. But, it's not just about the tools; it's about understanding our oral health on a deeper level.

We need to look at the bacteria in our mouth, the pH levels, and the overall microbiome. By knowing what's going on in our mouth, we can better prevent issues like cavities and gum disease.

So, what does this mean for the future? It means personalized oral care. It means using technology to analyze our mouth and create a plan that's specific to our needs.

It means looking beyond the surface and understanding what's happening on a cellular level. The future of oral hygiene is about knowledge, prevention, and innovation.

It's about empowering people to take control of their health and smile with confidence. So, next time you're at the dentist, don't be afraid to ask about the latest products and technology.

Who knows, it might just make your next trip a little less scary.

Introduction to Oral Care Industry

The quest for a healthier smile has been a constant pursuit for society for millennia. From ancient Egyptians using wooden sticks to clean their teeth to the advent of modern dental care, oral care has come a long way.

The oral care industry today is driven by relentless innovation, constantly searching for newer and better solutions. With the evolution of technology, the modern dental care industry has witnessed a plethora of innovative products that provide superior solutions to dental problems.

Oral care is now not just about cleaning teeth, but also involves preventing disease, freshening breath, and improving overall oral health. Over the years, the industry has seen an upswing in consumer consciousness resulting in a demand for eco-friendly and natural oral care products that are safe for human consumption.

In addition to the strong focus on home care products, the oral care industry continues to evolve in professional care applications in clinics and hospitals. Advanced treatments such as implantology, endodontics, and orthodontics have become mainstream and are proving to be instrumental in improving oral hygiene, appearance and even overall health.

With the increasing awareness about the importance of oral care, the prospects of the industry seem brighter than ever; the industry will continue to explore new ways to improve oral health and the evolution of innovative products can aid in this journey.

Advancements in Toothbrush Technology

When most people think about advancements in technology, they normally think about smartphones, self-driving cars, and space exploration. But, what about advancements in toothbrush technology? Believe it or not, there have been some groundbreaking developments in the world of dental hygiene that are set to change the way we think about oral care forever.

From smart toothbrushes that track your brushing habits to eco-friendly options that reduce waste, the future of dental hygiene is looking brighter than ever before. One of the most exciting advancements in toothbrush technology is the rise of the electric toothbrush.

These toothbrushes use vibrations and oscillations to clean teeth more effectively than a traditional manual brush. And, with the introduction of smart toothbrushes, they now come equipped with sensors and timers that monitor your brushing technique and even send the data to your dentist.

It's incredible to think that a toothbrush can now be connected to the internet! But, it's not just smart toothbrushes that are making waves in the world of dental hygiene. Eco-friendly toothbrushes made from bamboo and biodegradable plastics are becoming increasingly popular as people look for ways to reduce their impact on the environment.

And, there are even toothbrushes made from recycled plastic that helps to reduce waste in our oceans. It's encouraging to see that companies are starting to take sustainability seriously.

There are also toothbrushes that are designed specifically for people with sensitive teeth, braces, and even for children. It's important to have a toothbrush that is tailored to your specific needs, as it can help to prevent problems in the future.

And, let's not forget about the introduction of toothbrushes that incorporate UV-light technology, which kills bacteria on your brush head. All in all, the future of dental hygiene is looking bright.

With so many innovative products hitting the market, there's never been a better time to take care of your teeth. Not only are these advancements making it easier for us to maintain a healthy smile, but they're also helping us to be more conscious of our impact on the environment.

It's exciting to think about what other cool advancements we'll see in the future, and how they'll shape the way we approach oral care.

Importance of Dental Floss and Interdental Cleaners

Ah, the infamous "floss daily" advice that we've all heard too many times. But how many of us actually follow through? The truth is, flossing is just as important as brushing when it comes to achieving those healthy smiles we all crave.

Dental floss and interdental cleaners, such as tiny brushes that fit between teeth, are essential for removing plaque and food particles that regular brushing can miss. And yet, according to a recent survey, only 30% of Americans floss daily.

Why is this? Is it the inconvenience? The discomfort? Perhaps it's simply the lack of education and emphasis on the importance of interdental cleaning. Thankfully, innovative products are emerging on the market that make interdental cleaning easier and more enjoyable.

One such product is the Waterpik, a high-pressure water flosser that blasts away food particles and bacteria. Another is the Quip electric toothbrush, which comes with a sleek interdental brush attachment that seamlessly integrates into your brushing routine.

So, let's prioritize our oral health and invest in these innovative tools for those elusive healthy smiles.

Rise of Natural Oral Care Products

The world of oral care is vast and ever-changing. From the latest toothpastes to the most high-tech toothbrushes, dental care is a field that never sleeps.

But in recent years, the rise of natural oral care products has shaken up the industry. People are more conscious than ever about the ingredients they put in and on their bodies, and that includes their toothpaste and mouthwash.

The days of artificial flavors and harsh chemicals are numbered.Enter the new era of natural oral care, where products made from organic and plant-based ingredients are taking center stage.

These revolutionary dental care products come in all shapes and sizes, from toothpaste that's infused with charcoal powder to mouthwash made with natural mint oil.But are these products really better for our teeth and gums? The jury is still out on that one.

While some studies suggest that natural ingredients can be just as effective as their chemical counterparts, others argue that the lack of fluoride in most natural toothpaste and mouthwash leaves our teeth vulnerable to cavities and decay.Despite the ongoing debate, the rise of natural oral care products is here to stay.

As more and more consumers demand products that are both effective and environmentally conscious, companies are racing to develop new and innovative natural oral care solutions.So whether you're a die-hard fan of traditional toothpaste or a newcomer to the world of natural oral care, the future of dental hygiene is looking bright.

With so many exciting new products on the horizon, we can all look forward to a healthier, happier smile in the years to come.

Incorporating Smart Technology into Oral Care

From ancient times, individuals have been using various means to clean their teeth and keep them healthy. However, with the advancement in technology, dental care has also evolved.

In this modern era, innovative products are now available that have transformed the oral care industry. Incorporating cutting-edge dental technology into oral care has revolutionized the way people clean and maintain their teeth.

Smart technology has been introduced into the oral care industry, giving individuals the chance to access more efficient and convenient ways of maintaining their oral hygiene. These products come with different features that allow individuals to track their oral health, and detect potential problems from an early stage.

From smart toothbrushes to dental apps, people have a wide range of innovative products to choose from.One of the most popular products that incorporate smart technology into oral care is the smart toothbrush.

These devices come equipped with sensors that can analyze brushing habits, providing real-time feedback on areas that require more attention. They also have built-in timers that remind individuals to brush for the recommended two minutes, ensuring cleaner teeth and healthier gums.

Dental apps have also played a significant role in revolutionizing oral care. These apps allow individuals to monitor their oral health, book appointments with their dentists or orthodontists, and even connect with other oral care enthusiasts.

Additionally, some apps offer tutorials on correct brushing techniques, and recommendations on the best oral hygiene practices.As technology continues to advance, the potential for incorporating smart technology into oral care is limitless.

With the help of cutting-edge dental technology, individuals can achieve a healthier smile with minimal effort. Ultimately, the future of oral care looks bright, with more innovative and user-friendly products on the horizon.


Benefits of Water Flossers and Oral Irrigators

Indulge yourself in the latest buzz around the world of oral care products and services, as we introduce you to the benefits of water flossers and oral irrigators, and how they can be a game-changer in your daily oral hygiene routine. As dental technology continues to evolve, we find ourselves searching for more innovative oral care solutions, ones that can enhance not only our smile but also our overall oral health.

Using water flossers can be an effective alternative for those who struggle with traditional flossing, especially if they have braces, implants, or sensitive gums. This device flushes out food debris and bacteria from hard-to-reach areas with a pressurized stream of water, effectively reducing the risk of gum disease and tooth decay.

On the other hand, oral irrigators use pulsating water pressure to cleanse between teeth and gums, which can help remove bacterial plaque and reduce inflammation. The benefits of these innovative products cannot be overstated, as they leave your mouth feeling fresh and clean, just like you stepped out of a dentist's clinic.

Invest in your oral health today and enjoy the lifelong benefits of using cutting-edge oral care products that make a real difference.

Future of Teeth Whitening Products

As we enter a new decade, the world of dental care has seen a tremendous overhaul. With emerging dental care trends, it's only natural to see methods and products that were once deemed as the gold standard in oral hygiene.

One of those products is teeth whitening. As the world becomes more obsessed with appearances and aesthetic appeal, people want to have a set of teeth that's pearly white.

And while there are traditional teeth whitening options, such as whitening toothpaste, mouthwashes, and strips, consumers are looking for more innovative and effective ways to brighten their smile. That's where the future of teeth whitening products comes in.

Companies are now investing more in dental technology that not only whitens teeth but also protects and strengthens them. One of the newest innovations is the creation of at-home teeth whitening kits that use LED lights to activate the whitening agent, resulting in a quicker and more efficient process.

Another emerging trend is incorporating natural and organic ingredients into teeth whitening products. As consumers become more aware of the harmful effects of chemicals and synthetic ingredients, they're looking for products that offer a more natural approach to dental care.

Teeth whitening products that contain ingredients like coconut oil, activated charcoal, and hydrogen peroxide derived from natural sources are becoming increasingly popular. Overall, the future of oral care is looking brighter, and teeth whitening products are just the tip of the iceberg.

With innovative technology, natural ingredients, and a more holistic approach to dental health, we can all look forward to a healthier, brighter future of smiles.

Conclusion and Final Thoughts

When it comes to maintaining optimal oral health, the advancements in technology and science have introduced a variety of innovative solutions. The realm of oral care has come a long way since the early days of using primitive tools to clean teeth.

In this modern age, the market is flooded with advanced oral health solutions that are designed to deliver superior results for a brighter and healthier smile. From electric toothbrushes that utilise sonic technology to water flossers and smart toothbrushes, the future of oral care is bright.

The numerous options available today make it easier than ever before to maintain a top-notch oral hygiene routine, no matter what your individual needs may be. For those seeking a more natural approach, there are even bio-friendly oral care alternatives.

It's clear that the possibilities for oral hygiene are endless, and the future will see even more advanced oral health solutions emerge. One thing is for certain: the importance of oral care cannot be overstated, and with advanced technology, we are better equipped than ever before to maintain our dental hygiene for years to come.


Finishing Up

As we move forward into the future, it's natural to wonder what innovations will grace the world of oral care. Will we finally see a toothbrush that requires no bristles, or mouthwash that can detect and eliminate specific types of bacteria? The possibilities are endless, and the potential benefits are tantalizing.

But with every new product come new concerns and questions. Will these products be accessible to all, or reserved only for the wealthy? Will they truly deliver on their promises, or simply be another gimmick in a market saturated with countless options? And how will they impact the environment, with their new forms and materials? As consumers, we must remain vigilant- not just in our pursuit of a brighter, whiter smile, but in ensuring that the products we choose to use are both safe and sustainable.

Only then can we truly smile with confidence, knowing that we're doing our part to care for ourselves and the world around us.

4 Must-Have Oral Care Products by Nordics

These 4 Nordics basics will elevate your daily dental routine for your entire family! We've selected the 4 essential oral care products for impeccable hygiene of your family.

Did you know you’re likely to have an oral health condition you might not even be aware of? Dental problems are easy to ignore and not addressed immediately because they are not visible and don’t always cause pain or discomfort. However, there are plenty of studies which link poor hygiene to various major health issues such as heart disease, stroke, diabetes, osteoporosis and Alzheimer’s.

According to reports by WHO, oral diseases affect half of the world’s population, and 530 million of them are children with infections in their primary teeth. Most of these oral health conditions are highly preventable with the appropriate dental care products and frequent dental treatments. We at Nordics are in the business of making your smile even brighter and healthier with an alternative twist! This blog is dedicated to the 4 Nordics basics for healthier and stronger teeth for adults and children!

Nordics Premium Toothbrushes

For Adults

Choosing the right toothbrush is the first oral care product that will determine your personal oral hygiene. The Nordics adult premium toothbrush, available in 3 colors, blue, green and purple, is the ideal combination of expert dental quality and sustainability. What actually makes it different from the common manual and electric toothbrushes is the meticulousness and innovation behind the design. The ergonomic handle is made of PLA, a type of recyclable bio-plastic and the highest quality DuPont nylon is used for the filaments. The small and compact toothbrush head consists of 6580 really fine bristles, which ensure thorough cleaning every time you brush your teeth. While most typical toothbrushes have around 2000 bristles, Nordics premium toothbrushes are three times as effective and as eco-friendly as they can get, thanks to the biodegradable overall packaging. Expert teeth brushing is guaranteed!

For Kids

As for our little friends, the Nordics Kids Bamboo toothbrush is also available in 3 colors, blue, yellow, and pink. Loyal to the zero-waste lifestyle, this toothbrush is made of a fast-growing type of bamboo called MOSO. This type grows incredibly fast, and does not lead to deforestation. Thanks to the materials, the handle is biodegradable and the bristles are of the highest quality nylon and they are BPA free. BPA is a chemical found in many commercial goods such as toothbrushes and used to enhance the structure and duration of plastics, but it is considered highly toxic and can potentially disrupt your hormone functions. Eliminating controversial materials with safe and sustainable ones for adults and kids is of vital importance to the Nordics team.


Nordics Premium Toothpastes

Oral Care For Adults

We guarantee your morning breath will be as fresh as it can get thanks to  Nordics' latest toothpaste! The brand new Natural toothpaste Nordics Morning Fresh with coconut oil and mint offers complete care, ensuring protection from bacteria buildup, cavity formations, and other gingival infections. The combination of the two natural ingredients makes it ideal for everyday use. Coconut oil has been a big part of effective oral practices for thousands of years for its antibacterial properties and the prevention of halitosis, meaning bad breath. The mint oil prevents bacteria overgrowth, which can lead to gingival and periodontal diseases and infections, and at the same time, leaves you with a refreshing sensation and minty breath. It also has aloe extract for gum protection, xylitol, and purely organic ingredients which do not harm you or the environment. Its unique flavor is nothing like you have seen before!

Oral Care For Kids

Dentists recommend a dental care routine from a very early stage in a child’s life, to avoid painful complications with their teeth growth. Nordics Brand New Kids Strawberry Splash toothpaste with the Probiotic SymReboot OC is the latest premium product designed for our little friends. The SymReboot OC is one of the three active ingredients and the first processed probiotic dedicated to oral care. It promotes the healthy microbiome, the enhancement of the oral cavity’s natural defenses, and the gums. The other two active ingredients, xylitol, and calcium lactate, have anti-cavity properties and help improve bone strength. It is highly recommended for children of all ages, but specifically for those with sensitive teeth and in need of the best care possible.


Proper tooth brushing with the right oral care products is the first move toward coping with the global dental crisis. Recently, the global health agenda puts an emphasis on oral health conditions, by improving access to dental care. We are proud to be part of this global movement and raise awareness of sustainability and health matters. Through our environmental-friendly approach and focus on innovation, Nordics offers premium dental care for adults and children. Learn more about the Nordics here.




The 5,000-year-old Toothpaste Experiment

How it all began

 When you think of toothpaste flavors, you automatically think of the intense flavor of mint, right? However, this wasn’t the case 5,000 years ago, when people first started using a form of toothpaste and getting creative with it. The first experimental toothpaste contained charcoal, oyster shells, crushed bones, bark, volcanic rocks and more and was used by ancient Greeks, Romans, Indians, and Chinese. We have ancient Egyptians to thank for thinking of using mint in their toothpaste. According to historical records, the Pharaohs and the wealthy class of ancient Egypt were particularly attentive to their oral health, so they experimented with a paste made of a mixture of herbs, dried flowers, and spices. Ever since mint was the king of fighting bad breath and it rightfully dominated the oral care sector.


Why mint though?

Mint has been known for its medicinal properties and its scent since ancient times. For example, ancient Greeks primarily used it as a room freshener and consumed it to cure digestion issues. Later in the Medieval times, mint leaves became more popular as a breath freshener to fight halitosis, alongside other fragrant herbs and spices such as parsley, cinnamon, sage, clove, cardamom and rosemary.

 In the late 19th century, mint found its way to the modern toothpaste, and it has been an essential ingredient ever since thanks to its strong flavor. People have associated it with clean and fresh breath so it became the go-to oral care product worldwide, representing nowadays a multi-billion dollar industry.

 New flavors of toothpaste on the horizon

While minty toothpastes and other dental care products, in general, hold the biggest market share, it doesn’t mean that it’s everyone’s first choice, mainly for young children. It is very typical for a kid to resist teeth brushing, mostly because they find it tedious and the mint flavor can be too intense or spicy for them. Therefore, milder flavors such as bubblegum, orange mango, watermelon, apple, blueberry, Tutti Frutti, and more are beloved and in high demand among younger consumers.

 The need for a variety of flavors led companies to get innovative and offer a lot of bizarre and unexpected toothpaste flavors. One flavor that became a quick success among kids was the mint chocolate flavor, introduced a few years ago. The marketing strategy for such a product depended on entirely different purposes, selling an experience rather than a science-based oral care product. What followed after the launch of chocolate-flavored toothpaste was an array of bizarre flavor options such as whiskey, cookies, licorice, coffee, bacon, curry, honey, cupcake, coke, and even champagne!


Latest Trends

According to statistics, the global market for toothpaste and other dental care products has benefited quite a lot from the pandemic and is estimated to reach 22 billion US Dollars in revenue by 2027. The annual growth rate of the global population, the increasing awareness regarding oral health and proper hygiene, and the entrance of new and natural toothpaste flavors and formulas at reasonable costs are three of the main factors which shape consumer trends.

The global interest in sustainable and biodegradable packaging materials and vegan and natural ingredients in dental care products is growing at a rate that companies cannot ignore. It created a significant opportunity for brands in the industry to offer organic toothpastes whose active ingredients consist of eucalyptus oil, aloe vera, myrrh, and other plant extracts and target health-conscious consumers.


New category takes over?

 A more “natural-sounding” and botanical flavor is increasingly more appealing to consumers, especially considering the long list of incomprehensible and straight out of a lab label mainstream brands use.

Evidently, many existing companies hopped on the trend and a lot more new ones recently emerged to satisfy this niche. Each company capitalized on a unique feature and took notice of the environmental impact in order to beat the competition.

If you were to Google “natural toothpaste” right now, you would get too many results, with slightly differentiated descriptions. So, how would you possibly know which one delivers what it claims? Keep in mind that a lot more money is spent now towards marketing a product rather than funding the actual science behind it.

While both established and upcoming companies get behind the trendy cosmetic “oral care” movement, being supported by beauty and wellness influencers, the focus remains on the attractive packaging and buzz on social media, to justify the premium price that is at least 5-10 times higher than the usual.

 Therefore, the responsibility lies on all of us to be well-rounded regarding the hygiene products we use every day. Our lifestyle choices can have a major impact on our overall well being so we need to act accordingly. 



Your Quintessential Guide To Preventing The 5 Most Common Dental Problems - Naturally

A healthy smile is a happy smile! But it’s not just the aesthetics that matter. Your oral health can be a good indicator of your overall health. Believe it or not - recurring and chronic dental problems can result in much more than just a less-than-perfect smile. 

Your mouth is a window to your health - and the sooner you take that seriously the better. Just think about it: if you can’t chew properly or have unwanted bacteria lingering in your gums causing pain and swelling, that can’t be good for your digestive tract or immune system either.

People often take their oral health for granted and don’t appreciate it until it already starts to crumble. The first and the most important thing is being aware of what might happen and ways to prevent it - preferably naturally. Why naturally? Because even though the use of harsh chemicals may mitigate the impending infection, they often come with a trade-off.

In this article, we will be discussing the 5 most common dental diseases and steps you can take right away to prevent them naturally.

Top 5 Most Common Dental Problems

1. Tooth decay (dental caries or cavities)

Tooth decay or caries is one of the most common dental problems and causes of the infamous toothache that everyone has experienced at least once in their lifetime (if they’re lucky). Cavity is caused by bacteria that reside on the surface of your teeth and produce acids that eat away at the enamel. This acid is a byproduct of the bacteria digesting the sugars that we eat. 

So, what is the most important thing to do to prevent tooth decay? 

  • Reduce the amount of tooth decay is to avoid eating foods rich in sugars
  • Floss each evening and never go to bed without brushing your teeth
  • Invest in quality organic anti-caries oral care products that are sparing the natural mouth flora

2. Periodontitis (periodontal disease)

The main early symptom of periodontitis is inflammation of the gums (gingivitis). The symptoms of the disease appear slowly and may be mild to begin with. Typical symptoms include: red, swollen or bleeding gums, bad breath (halitosis), tooth sensitivity and loose teeth.

It is important to note that most people do not experience any of these symptoms until the disease is at an advanced stage, which makes it that much harder to self-diagnose. However, it is important to keep in mind that periodontitis can progress rapidly if left untreated.

Aside from tooth loss, studies suggest that periodontitis correlates with a number of other chronic diseases, including heart disease, stroke, diabetes, and respiratory diseases. 

Risk factors that can increase your risk of periodontal disease include: genetics, age, diet, and smoking. If you are at increased risk or are already experiencing some of the early signs consult your dental professional.

The solution? Some of the natural remedies for keeping your gums healthy indluce: oil pulling (coconut oil), using eucalyptus oil, peppermint essential oil, green tea, and aloe vera.

However, while bacteria-fighting mouthwash and flossing are important parts of the oral hygiene routine, you shouldn't neglect your regular dental checkups. The dentist will examine your teeth and gums for any signs of periodontitis and may also take X-rays to diagnose any signs of gum disease or cavities. 

3. Gingivitis

Gingivitis, the mildest form of periodontal disease, is a reversible condition if caught in its early stages. Left untreated, it can lead to more serious conditions, like periodontitis and dental cavities. Gingivitis occurs when bacteria in the mouth cause inflammation of the gums. The inflammation may make the gums red, swollen, and painful. Eventually, if the gums do not heal properly, they will pull away from the teeth, creating pockets that collect plaque and tartar.

The solution? Again - impeccable dental hygiene: using specialized toothpaste, flossing, using interdental brushes for bigger interdental areas, and rinsing. Regular checkups and professional teeth cleaning - prophylaxis - when needed. When you have your teeth cleaned, the dentist will often perform a radiographic exam, which can often detect early signs of serious health problems. Aside from that - regular brushing and flossing, quitting smoking if you do, incorporating a healthy diet regime, and staying fit can definitely help. The only way to know if you have gingivitis or periodontitis is to see a dentist or oral health specialist.

4. Tooth sensitivity

Sensitive teeth are a common problem that can happen to anyone. Dentists estimate that more than 40 million Americans experience some type of tooth sensitivity to hot or cold and that it's the No. 1 complaint of patients in dental offices. The culprit is often worn tooth enamel or exposed tooth roots. When enamel wears down, the sensitive nerve inside the tooth comes into contact with hot or cold substances in the mouth. If the nerve is exposed, hot or cold can irritate the nerve, causing pain.

The solution? Organic sensitive gum toothpastes, oil pulling, and using only soft bristle toothbrushes. Aside from that - if the problem persists, make sure you visit your oral care professional. 

5. Bad breath

Last but not least - aside from being unpleasant, bad breath, or also called halitosis, can also be a sign of another oral health condition. Bad breath can be a symptom of non-oral diseases like stomach problems, sinus and tonsil infections, diabetes, and others. A build-up of debris and plaque on your tongue, gums, or cavities is a breeding ground for nasty bacteria that can create a disbalance in your mouth flora which is not only unappealing but also potentially dangerous. 

How to get rid of bad breath naturally? Brush and floss more often, stop smoking if you do, keep your gums in check, and consume less sugar. Also, using naturally derived dental toothpaste and floss will help you restore the balance of the good and bad bacteria which may be responsible for the unpleasant smell in the first place.


Dental problems are often painful and uncomfortable, and they can also be expensive. The good news is: they can and should be prevented whenever possible. In other words, your oral health is more than just a cosmetic issue. While poor tooth and gum health perhaps can't cause any of the chronic diseases, it's been shown to make you more susceptible to them. The takeaway is - take care of your teeth and gums naturally and your body will thank you for it!

The Cost of Straight Teeth: Braces

What are tooth braces?

Dental braces or tooth braces are corrective orthodontic tools used for teeth straightening and the correct jaw alignment. Orthodontists place metallic squares called brackets on the outer surface of the teeth and a flexible piece of wire, which sits on top of the brackets, and its sides are screwed on bands, which fit around the wisdom teeth.

Braces are used to fix issues such as crowding, crooked teeth, and misaligned bite, either overbite or underbite. This treatment is more common among teenagers, but adults can also get braces to perfect their smiles.

The Evolution of Braces

Straight teeth have long been considered to be attractive and a sign of good health. Braces may seem a modern dental procedure, but there is evidence of ancient civilizations using a form of dental braces. Some of them were used to preserve the straight teeth of the deceased to the afterlife. Others designed a basic version of braces to fix the crooked teeth of the living. The materials differed between civilizations, but the most common were gold, metal, and or catgut. The evolution of orthodontics was determined by the following cultures. 

  1. Ancient Egyptians used metal posts attached to a cord made of the animal intestine and placed them on the teeth of the dead. This technique is very similar to the modern one, as the attached cord functioned as an arch and applied the necessary pressure to fix the misalignment. Based on the culture and their beliefs about the afterlife, it was more important for them to provide the best care possible for their dead than the living.
  2. Ancient Romans also played a great part in the history of orthodontics . Archeologists have discovered Roman tombs with evidence of teeth braces, which were almost identical to the traditional ones used nowadays. These braces were made of gold and were fitted along the teeth. Another discovery we owe to Romans is the fact that the braces are the most effective in earlier ages. In fact, ancient Greek medical documents by Hippocrates reveal that crowded teeth or other structural dental issues led to “headaches and ottorhea or ear discharge
  3. The Etruscans, an ancient civilization who lived in central Italy in the 6th century BC, used a type of gold mouth guard, similar to a modern dental retainer. Similar to the ancient Egyptian tradition, they were interested in preserving the straight teeth of the dead in the afterlife.


The French had significantly contributed to the field of dentistry in the 18th century, creating custom mouthguards and overcrowding treatments. A century later, in 1819, Christophe-Francois Delabarre invented the precursor of  the modern dental braces, by designing a woven wire which was fitted over the upper and lower row of the teeth, and over time it would fix teeth misalignment.

Types of dental braces/ brackets

A lot has changed in orthodontic technology in just the last decade. The unattractive mouthful of metal wires is now in the past and new, more discreet tooth braces are available. The five types of orthodontic braces are:

  1. The metal braces which are the traditional and most used ones. They include brackets on the front of the teeth and bands fitted in the back teeth, to support the flexible wire arch, which applies pressure to fix crooked teeth.
  2. The ceramic braces which are the traditional braces with a tooth-colored ceramic layer. They are more discreet and appealing than the metal ones and are made with stainless steel, gold, and clear materials.
  3. The lingual braces comprise brackets placed behind the teeth, facing the tongue and they have the same function and look as the traditional ones.
  4. The self-ligating braces are a more expensive version of the traditional ones because they replaced the bands with clips to hold the wire in place. They provide less friction on the braces, more control and precision on the alignment and the teeth brushing and cleaning are easier to do.
  5. The Invisalign, which is considered a type of brace, even though there are no brackets or wires. Instead, it is a clear plastic aligner that is fitted perfectly over the teeth and can be replaced once or twice a month. The patients prefer them because they do not experience much difficulty in drinking and eating but they are considerably more costly than the other types. They are recommended for minor to moderate orthodontic issues in teenagers and adults.

The Cost of Dental Braces

The cost of tooth braces varies from country to country. An orthodontic treatment is not always covered by medical insurance companies and its cost can be quite high. In the US, over 4 million people wear braces and 25% of them are adults. As a rough estimate, braces can cost between $3,000 and $10,000 in the USA, depending on the duration of the treatment and the type of braces.


Dental braces types Price range in the US
Metal braces $3,000- $7,000
Ceramic braces $4,000- $8,000
Lingual braces $8,000- $10,000
Self-ligating braces $3,000- $7,000
Invisalign braces $4,000 - $7,400


There are some cases where medical insurance can cover part of the cost for teenagers when the treatment is deemed as a medical necessity. The duration of the treatment is between 1 and 3 years and the visit to the orthodontists’ office can be a painful and uncomfortable experience.


According to statistics, the global orthodontics industry is expected to grow at a CAGR of 7% until 2030 mainly due to the surge of tooth and jaw misalignment cases and the continuing demand for dental aesthetics. The children segment will continue to dominate the major market share but the adult segment will also develop significantly. As for the market share per region, North America will likely occupy the largest market share, followed by the European market. The Asia Pacific will be the fastest-growing market in the next decade due to the rise of dental issues, the geriatric population, and the advances in dental technology.

 Orthodontic treatment may be a painful experience, but it an essential one to fix dental irregularities and prevent other health complications.


The History of Dental Care Products

Dental Care Throughout History

There are so many available types of dental care products today. Herbal, fluoridated, sensitivity, tartar control and children’s toothpaste, manual, electric, eco-friendly toothbrushes and so many other types of tools are available to most developed and developing countries. However, this array of oral care products has only been around since the 1950s. So how did the dental hygiene practices look before then?

 Even though past generations did not have the products which exist now, oral hygiene has been a priority to wellbeing since ancient times. Historical documents from 5,000 BCE reveal that humans firmly believed that worms were the primary reason for cavities, and toothpicks were used to remove food residue in Egypt and Mesopotamia. In 1700 BCE, Ebers Papyrus, an Egyptian text, reveals information about tooth diseases and various remedies for toothache.

In Ancient Greece, Asclepius, the God of Medicine and healing, was believed to be one of the first advocates of dental health around 1200 BCE. This is why the official symbol of dentistry includes a snake, a symbol of rebirth for ancient Greeks, and two Greek letters, “Δέλτα” and “Όμικρον”, depicted as the triangle and the circle respectively. Later, Aristotle and Hippocrates wrote more detailed texts about tooth decay treatments, teeth extraction with forceps, and stabilization techniques for loose teeth and fractured jaw bones using wires, very similar to the modern approach. Around the 2nd century BC, an ancient civilization in Italy, called the Etruscans, practiced dental prosthetics and performed dental restorations using gold.

The First Toothpaste

 Considering the mysterious concoctions ancient civilizations came up with to clean their teeth, we have to thank the Egyptians for utilizing mint and adding it to their kind of toothpaste. The Greeks’ and Romans’ first form of dental cream was made of broken bones, myrrh, ash, eggshells, volcanic rocks, oxen hooves, and charcoal. Asian civilizations have added herbs and spices, such as ginseng and salt, to improve their taste and cleansing properties. The abrasive mixture was believed to successfully clean the surface of the teeth and remove food residue.

The ancient Egyptian formula of the dental cream comprised a mix of rock salt, mint, dried iris flowers, and pepper. Despite causing bleeding gums, researchers claim it was perhaps the most effective form of toothpaste compared to its successors, sharing a lot of similarities with its modern version.

In the late 18th century, people experimented with a powder mostly made of burnt bread to clean their teeth. A few decades later, a dentist called Peabody was the first to add soap to the toothpaste for better oral hygiene and in 1850, John Harris added chalk to the mixture. In 1873, the first commercially used toothpaste with a pleasant smell and texture was launched by Colgate and it was sold in jars. Two decades later, Dr. Washington Sheffield started selling toothpaste in collapsible tubes for sanitary purposes, so that people could use it safely, without risking their own hygiene.

In the 20th century, dental experts added fluoride to toothpaste, as they had discovered how effective it was against dental cavities. After World War II, toothpaste manufacturers replaced the soap with other emulsifying agents to produce a smoother result. In the following decades, herbal, fluoride-free, whitening, and even edible toothpastes hit the market.

The First Toothbrush

Thanks to technological advancements, the oral hygiene industry has expanded to innovative dental care products such as the electric toothbrush. The first-ever form of toothbrush was nothing but a wooden, pencil-sized stick. Historians claim that the Babylonians and Egyptians were the first ones to use frayed twigs to clean their teeth as early as 3500 BCE. They chewed on one side of the stick to soften it up and resemble a brush, and they kept the other end sharp, like a toothpick.

 In the 15th century, the Chinese created the first toothbrush with bristles by gluing pig’s hairs to a bamboo stick or carved bones. At the time, Europeans used cloths and sponges to remove and polish their teeth. When the toothbrush designed in China was taken to Europe, the harsh pig’s hair was replaced by horsehair or feathers for a softer “brush”.

 The “founder” of the toothbrush was William Addis from England, who invented the first mass-produced toothbrush in 1780. While in prison, he carved a cattle bone for a handle and he used batches of wild pig’s hair for the brush part. His prototype was then given to manufacturers and it was available across the country. During World War I, the USA manufactured toothbrushes made of nylon bristles and celluloid handles. This type of material made it easier to sell toothbrushes in more areas around the world and it was the beginning of the manual toothbrush, as we know it. The first electric toothbrush sold in the US was the Broxodent, manufactured by a company named Squibb in the 1960s. More companies optimized this type of product over the next few years.

The First Mouthwash

 The origin story of the mouthwash is almost as unorthodox as the one of the toothpaste. There are mentions of it in the literature of a few civilizations, but the most common appears to be the Roman. Historical documents reveal that Romans used imported bottled urine to rinse their mouths in AD 1. Despite it being a quite eccentric choice, ammonia, which is found in high levels in urine, has cleaning and disinfecting properties. It became so popular that the emperor Nero taxed the trade and it was widely used until the 19th century.

Other mouthwash peculiarities throughout history included tortoise blood, white wine, goat’s milk, a mixture of berries, vinegar, and mint leaves, and also cold water. Around the 1500s, people also gargled a solution of mint and vinegar to fight bad breath and clean their teeth. Anton van Leeuwenhoek, also known as the father of modern microbiology, discovered that a mouthwash solution with alcohol or ammonia could effectively kill oral bacteria. Thanks to his discovery, the mouthwash of today ensures not only gum and teeth health but also fresh breath!

The First Dental Floss

The dental floss gained popularity a lot later than the other oral care products. A New Orleans dentist named Dr. Levi Spear Parmly first suggested the use of a silk thread to clean the areas between the teeth in 1815. As the rest of the dental care products became more popular towards the end of the century, that’s when dental floss was patented and available in the market. The silk used in dental floss was the same material used for the stitches but later was replaced for nylon, because of its durability. This improvement also led to the production of waxed floss, which is a stronger, slightly thicker option, ideal for tightly spaced teeth because it's easier to glide between the teeth. Similar to the rest, the variety of dental floss has expanded over the years, taking advantage of new materials and new technological techniques.


History shows that human societies have cared about their oral health for centuries, long before all the different kinds of toothpastes, toothbrushes, and other oral care products. Prehistoric civilizations used no dental tools to clean their teeth, which were mostly healthy thanks to their diet. When the human populations turned to farming, their heavy grain-based diets led to plaque buildup and hence, oral bacteria growth.

It’s important to acknowledge the role of nutrition in our oral health and utilize all the dental care products and treatments which are available to us to lead a healthy life with a bright smile.


The Power of Charcoal in Cosmetics

Probably everyone has at least heard of a hygiene product containing charcoal. We can see charcoal powder even in the most unusual products like shampoo, mouthwash, or face scrub. About 10 years ago, this was an exotic concept and cosmetics manufacturers weren’t ecstatic about the idea of potentially clogging their machines with black powder and creating a non-stereotypical product that could potentially lay around in their warehouses. A micro-trend was gaining power but was far from the tidal wave it recently became. 

What exactly is activated charcoal and how come something so dirty ends up in cleaning products?

Activated and active charcoal are equivalent terms, as are active carbon and active charcoal.

Charcoal is the carbon residue of heated biomatter. It is black and odorless and has a porous structure and microscopic grid that acts as a very fine filter. When the charcoal is activated that means that it is processed to significantly increase the number of pores and the surface area. After activation, the outspread surface of 1 gram of charcoal is 3,000 m2 which makes it ideal for filtering, and absorption, through bonding with different chemical substances. That makes the size of 2,5 Olympic pools.

It is very efficient at capturing large molecules and tannins present in tooth discoloration.

What are the applications of active charcoal?

Carbon in general has such a wide spectrum of usages varying from automobile and space and FMCG industry. Because of its multiple benefits, its application is truly universal.

Activated charcoal is widely used in the beauty, cosmetic and medical industries. It is effective against absorbing toxins in food poisoning; however, it is not effective against alcohol poisoning due to its inability to create a bond with the alcohol molecule. Some of its most practical uses are:

  • Filter for industrial and commercial water purification
  • Skin cleansing agent by absorbing microparticles as makeup, dirt, or sebum
  • Deodorant ingredient absorbing the bad odor
  • Dental hygiene and teeth whitening agent


Active Charcoal and Teeth Whitening

Since activated charcoal is not only a great absorbent but also abrasive it greatly serves the purpose of teeth cleaning agent. Plaque is the main reason for dental disease. It is a fine film of bacteria chains and food residuals that is surprisingly challenging to remove. That is why dentists recommend using ultrasonic toothbrushes and using ultrasound themselves to clean off the calcified plaque, called tartar.

Every toothpaste has some kind of abrasive agent. Depending on their hardness the toothpastes have different cleaning efficiency. When integrated into a toothpaste formula, the active charcoal helps cleansing power by scrubbing off plaque and absorbing tannins and other coloring molecules. It has double cleaning power – contributing to the general oral health and to the cosmetic need for a white smile. However, using activated charcoal powder directly on your teeth as abrasive needs to be consulted with your dentist because factors such as gum and enamel condition need to be taken into consideration. Using direct abrasive powder in combination with a toothbrush can be harmful and create an unpleasant feeling and visual effect of black particles stuck between your teeth. 



Even though active charcoal is a great way for prophylaxis of dental diseases and teeth discoloration, it cannot make your teeth whiter than their natural shade. Oral care products having this ingredient work on a surface level, as most of the other teeth whitening agents in mass cosmetics.

We, at Nordics, cherish the natural and super-natural powers of active charcoal as it is easy to produce bio ingredients, dissolves perfectly in Nature without polluting it, and serves great for humanity! 

The Structure of the Tooth Explained

Did you know adult teeth have a biting force of up to 200lbs? Talk about strong teeth! Humans are all born with 20 baby teeth, which are just below the gumline and emerge after the first 6 months of a baby’s life. Our individual DNA predetermines the time each tooth will emerge and fall out eventually, as well as the time when the adult tooth will grow in to replace it. Only poor oral hygiene and an accident will disrupt this natural process. It’s important to keep in mind that proper dental care is an essential habit that needs to be developed very early on, as it defines the future oral health.

The Structure of the Tooth

What makes the tooth the hardest substance in the body? They comprise 96% minerals, making them harder than bones. There are a lot of different layers of tissue in each tooth, all serving a specific purpose. Let’s take a closer look at the anatomy of the tooth.

The Anatomy of the tooth, Source:

Teeth are made of the visible part, above the gum line, called the crown, the neck, which is the middle part, and the root, which is not visible and located under the gumline.  

The crown consists of 3 parts:

  • The anatomical crown. This is the top part of the tooth, which is the most visible part.
  • The enamel. This is the substance that covers the surface of the crown and it is responsible for protecting the teeth from toxic bacteria. It is made of an extremely hard mineral such as calcium phosphate, and thanks to it the mouth can withstand the pressure of biting and chewing.
  • The dentin or dentine. This is the tissue that makes up for the bulk of the tooth. Similarly, it consists of the same mineral, making it harder than bone but not as hard as enamel. When the dentine is exposed, due to poor dental care, the patient develops high sensitivity to hot and cold foods or drinks and sweets. Dentine hypersensitivity is one of the biggest concerns in oral health.

The neck, also known as the dental cervix, is the middle part that links the crown and the root. Its main 3 parts are:

  • The gums, or the gingiva. This pink, fleshy tissue is attached to the cement of each tooth and the enamel.
  • Pulp cavity. This is the space inside the crown that holds the pulp, the nerves, and blood vessels. The upper part of the pulp cavity is the pulp chamber, and the lower part is the root canal, which is found deeper down the roots of the tooth.
  • Pulp. This is the soft, gelatinous tissue in the center of the tooth and it consists of 80% water and 20% of inorganic material and cells called odontoblasts. Its main functions include the formation and nutrition of the dentine and the innervation of the tooth.

The root is the deepest structural part of the tooth with several highly important parts. It’s the part that extends to the bone and provides support to the tooth, and it’s approximately 2 times bigger than the crown. Each tooth has one or more roots and the main parts of a root are the following:

  • Root canal. As the name suggests, this is the passageway where the pulp is located.
  • Cementum or cement. This is the thin layer of a hard dental tissue which covers the anatomical roots of the tooth. Cementum is not as hard as dentine and is made of 45-50% inorganic material such as collagen and proteins and 50-55% water.
  • Periodontal ligament (PDL). This is the soft tissue that really holds the tooth and the bone together. It’s made of connective tissue and collagen fibers, and both nerves and blood vessels run through it. Its functions include absorbing the pressure of chewing, biting and grinding and allowing teeth movement in orthodontic treatments. PDLs are also susceptible to periodontal inflammation and are harder to regenerate, so it comes down to proper oral care.
  • Nerves and blood vessels. They are both essential to the structure of the teeth, as the blood vessels provide necessary nutrients for the periodontal ligament and the nerves help control the force when chewing and or biting.
  • Jaw bone. Also known as the alveolar bone, it provides support to all the teeth. The upper jawbone is fixed and called maxilla and the lower jawbone is movable and called mandible.

The Importance of Proper Dental Care

 Each part of the tissues that surround the structure of the tooth plays a very crucial role in oral health. From the enamel to the nerves, each requires proper dental hygiene to stay intact and protect the teeth from bite force, bacteria, and temperature changes.

The crown is mostly made of hard minerals to prevent toxins and bacteria from entering the gums and the bloodstream. The integrity of the neck of the tooth will help protect from gum diseases such as gingivitis, gum bleeding, and inflammation. The root comprises softer tissues, and any damage there is more complicated and risky to be addressed by a dental practitioner. 

The quality of the teeth is also defined by DNA, but it comes down to the practice of good dental hygiene from a young age. Brushing your teeth and tongue properly 2-3 times a day with the right toothbrush, using dental floss daily, and using mouthwash for fresh breath do more good than you may think. A solid dental care routine saves you a lot of painful visits to the dentist and a lot of expensive and uncomfortable dental treatments.


What to Look For In a Toothpaste

Toothpaste is one of the most used items in our personal hygiene. Dental products, as we know them, have not been around until the last couple of centuries. Nowadays, the oral care market offers a wide variety of toothpaste to cover every need and more innovative formulas become available for the consumers.

But have you ever wondered about what’s in the toothpaste tube you use 2 or 3 times a day? You've probably heard that you should be careful with the ingredients in it, but what does that mean? What ingredients should you look for?

Keep reading to learn more about the ingredients in toothpaste and how to pick the one that is best for you.

What to look for in toothpaste

Toothpaste that offers effective dental care and can be safely used for daily use has to contain the following basic ingredients:

#1: Fluoride

Fluoride is a naturally occurring mineral that helps to protect your teeth from decay. It was first added to toothpaste in Germany in the 1890s. However, it became a staple in 1914, when it became known for its tooth decay prevention qualities. It can be found in both natural and artificial forms and is a key ingredient in other dental products as well. According to the Centers for Disease Control and Prevention (CDC), fluoride helps decrease cavities by up to 40%.

The range of toothpastes available on the market contains different levels of fluoride. If you check the label on the back of your toothpaste tube, you will see that fluoride is measured in parts per million (ppm). Dental professionals consider a range between 1350 to 1500 ppm to be a very effective fluoride amount for adults. If you run the risk of developing tooth decay, your dentist may recommend toothpaste with higher ppm to protect your oral health more effectively. As for children, the dentists recommend:

  •     Children under the age of 3 can brush their teeth using a smear of toothpaste containing at least 1,000 ppm fluoride.
  •     Toddlers between the ages of 3 and 6 can brush their teeth using a pea-sized amount of toothpaste containing more than 1,000 ppm fluoride.

There are two types of fluoride you can find in toothpaste:

  1.   Sodium fluoride, which is the most common type and prevents tooth decay
  2.   Stannous fluoride, which prevents gum disease, tooth decay and reduces tooth sensitivity. It can stain the teeth, but scientists have been able to address this issue with different production techniques.

The ADA recommends using fluoride toothpaste in amounts depending on the age and the risk of tooth decay development.

#2: Mild Abrasives

Abrasives are ingredients that help remove plaque and stains from teeth. They come in both natural and synthetic forms and are usually added to toothpaste in small amounts. Relative Dentin Abrasivity (RDA) is the metric used to determine the abrasiveness of toothpaste. Toothpaste with an RDA level lower than 250 is acceptable and effective to not cause damage to the enamel. Any higher RDA level can lead to enamel erosion, which can lead to teeth sensitivity, discomfort, and gum recession.

 Some common abrasives in toothpaste are derived from chalk and silica.

 Hydrated Silica is an odorless, tasteless white powder, which depending on the specific formula can also be used as a thickening agent, a mild abrasive for cleaning, or as a whitening agent in toothpaste. It is listed by the U.S. Food & Drug Administration (FDA) to be Generally Recognized As Safe (GRAS).

 Calcium Carbonate is a mild abrasive derived from chalk. It can be safely used to remove plaque buildup in the surface of the teeth effectively.

 #3: Humectants

Humectants are the additives that allow the toothpaste to come out smooth and consistent from the tube. Glycerol and Sorbitol are two of the most common ones because they keep the moisture in the toothpaste mixture. Without them, your toothpaste might have a grainy consistency, almost like wet sand, which would not be pleasant at all on the mouth.

 #4: Detergents

Detergents are the ingredients used to produce foam when brushing your teeth.  One of the most common detergents in toothpaste is sodium lauryl sulfate (SLS). However, it is not considered safe for your oral health. Some problems SLS can cause are tissue sloughing, canker sores, dry mouth, and bad breath. This ingredient essentially damages the cells in the inner cheek, causing intense pain and irritation. Since SLS doesn’t have any cleansing properties, SLS-free toothpastes are the safe choice and the recommendation of dental professionals.

 #5: Flavorings

Flavors and coloring additives are the elements in a toothpaste that make it more appealing to look at and use day after day.

Toothpastes should not contain sugar because sugar speeds up cavity formation. Instead, sweeteners should be added because they have a nice taste and do not negatively affect the oral cavity. Indeed, certain sweeteners have the extra benefit of contributing to the protection of teeth and gums!

Some additives are sweeteners, but they also have a function in toothpaste. It's possible that the sweetening effect isn't even the most important function of that substance! Sodium saccharin, Sorbitol, and Xylitol are a few examples of commonly used sweeteners.


It is important to look for dental care products that contain safe-to-use ingredients, like Xylitol, and calcium. In addition, it is also important to find a toothpaste that does not contain harmful chemicals like SLS and Parabens. The Nordics oral care products meet all of these criteria and more. With our natural ingredients and lack of harmful chemicals, you can feel good about using our toothpastes for your family. Check out the Nordics oral care products here.